1.
PRESENTATION

2.
E
X
E
C
U
T
I
V
E
S
U
M
M
A
R
Y
Corrosion
causes
significant
expenses
across
the
market
as
products
fail
unexpectedly
or
need
to
be
replaced
in
an
accelerated
timeframe.
Corrosion
can
even
cause
vital
components
to
fail
that
lead
to
severe
injury
or
death.
Despite
the
critical
importance
of
protecting
mechanical
and
electrical
parts
from
corrosion,
the
anti-­‐corrosion
and
electric
protection
products
that
dominate
the
market
are
based
on
last-­‐century
technology.
Nanoprotech
FL,
LLC
(d.b.a.
Nanoprotech
and
also
referred
to
as
“the
Company”)
is
a
start-­‐up
distributor
of
the
proven
line
of
Nanoprotech
products
that
are
based
in
nanotechnology.
Nanoprotech
drives
away
100%
of
water
and
humidity
within
seconds
of
application,
forms
a
flexible
layer
that
prevents
future
contamination
yet
is
only
two
to
three
microns
thick,
lubricates
mechanical
action,
and
is
durable
enough
that
typical
applications
will
last
for
at
least
one
year.
Nanoprotech
has
been
demonstrated
to
allow
electric
drills
to
operate
fully
while
underwater
and
to
3

3.
outperform
all
other
anticor
products
after
mere
hours
of
exposure
to
salt
spray.
Nanoprotech
products
have
proven
to
be
successful
in
Europe,
Asia,
and
Africa,
and
Nanoprotech
FL
is
bringing
modern
corrosion
protection
to
the
Americas.
The
market
for
Nanoprotech
is
tremendous.
Since
its
release
to
consumers
in
2010,
over
$100
million
of
Nanoprotech
has
been
sold,
and
the
Company’s
global
marketing
and
distribution
efforts
are
only
beginning
to
ramp
up.
The
Company
already
has
distribution
agreements
worth
an
estimated
$970,000
per
year.
The
Company
estimates
that
it
can
readily
surpass
the
$181
million
in
annual
revenue
generated
in
the
Americas
by
the
competing
product
WD-­‐
40,
a
water
dispersant
and
lubricant
which
is
not
sufficient
to
meet
the
needs
of
knowledgeable
marine,
automotive,
or
aerospace
customers
–
needs
that
Nanoprotech
can
and
will
meet.
Rigorous,
independent
testing
has
proven
that
Nanoprotech
is
superior
to
all
competitors
in
terms
of
ease
of
application,
low
health
risks,
effectiveness
of
protection,
and
durability
of
the
nanotech
coating.
The
Company
only
needs
to
inform
its
potential
consumers
to
acquire
much
of
their
business.
In
order
to
build
a
broadly
efficient
and
profitable
business,
Nanoprotech
is
developing
its
customer
base
through
a
combination
of
direct
sales
and
a
growing
base
of
distributors
and
licensed
representatives.
Nanoprotech
also
intends
to
construct
a
manufacturing
facility
in
the
U.S.
that
will
serve
customers
throughout
North,
Central,
and
South
America.
The
Company
is
using
trade
show
demonstrations
and
online
marketing
to
reach
new
customers
and
business
partners,
and
benefits
significantly
from
word
of
mouth
among
satisfied
customers.
Nanoprotech
will
take
market
share
away
from
established
but
less
effective
brands
as
it
communicates
the
strength
of
its
technology
to
customers
internationally.
4

4.
The
Company
will
be
managed
by
Eduard
Kopshin.
Mr.
Kopshin
has
been
the
CEO
of
the
NanoProtech
distributor
in
Eastern
Europe
for
10
years.
He
has
overseen
human
resources,
finances,
operations,
and
government
reporting
for
that
company
while
driving
NanoProtech
to
a
market
position
as
the
most
premium
anti-­‐corrosion
product
available.
He
is
broadly
experienced
in
both
management
generally
and
in
successfully
establishing
market
share
for
new
products.
To
achieve
the
Company’s
objectives,
Nanoprotech
FL
is
seeking
$3,000,000
5

5.
B
U
S
I
N
E
S
S
O
V
E
R
V
I
E
W
Corrosion
is
a
major
issue
anywhere
steel
or
other
ferrous
metals
are
used,
from
industrial
machinery
to
household
tools.
It
forces
repairs
and
replacements,
causes
unexpected
downtime,
and
threatens
the
lives
of
people
who
depend
on
modern
tools
every
day.
In
January
of
2015
alone,
Subaru1
and
Harley
Davidson2
have
issued
recalls
due
to
corrosion
issues
that
may
prevent
brakes
from
working,
threatening
the
safety
of
motorists
who
use
and
share
the
roads
with
over
a
half
million
vehicles
on
the
road
today.
Similarly,
electrical
insulation
is
relied
upon
to
ensure
electronics
work
as
expected
rather
than
causing
entire
systems
to
fail
–
or
houses
to
burn
down.
The
National
Fire
Protection
Agency
reports
that,
in
2011
alone,
there
were
47,700
home
fires
that
resulted
in
418
deaths
and
$1.4
billion
in
property
damage,
all
caused
by
electrical
failure
or
malfunction.3
Additionally,
short
circuits
in
even
minor
1AutoBlog. Source: http://www.autoblog.com/2015/01/08/subaru-reapply-anti-corrosion-wax-brake-lines-regional-recall/
2AutoBlog. Source: http://www.autoblog.com/2015/01/01/harley-davidson-brake-bolt-corrosion-recall/
3National Fire Protection Association. Source: http://www.nfpa.org/research/reports-and-statistics/fire-causes/electrical
6

6.
components
due
to
water
incursion,
solder
whiskers,
or
mechanical
stress
may
necessitate
the
replacement
of
expensive
systems
ranging
from
cell
phones
and
automobiles
to
industrial
equipment.
Even
NASA
recommends
coating
electronics
to
prevent
incidents
such
as
the
failure
of
the
1998
Galaxy
IV
satellite.4
Nanoprotech
manufactures
and
distributes
the
best
anticorrosion
lubricants
and
electrical
coating
insulations
on
the
market
today.
Using
nanotechnology
that
outperforms
simple
oils
and
PTFE
(Teflon),
Nanoprotech
displaces
100%
of
moisture
within
seconds
and
forms
a
durable
2-­‐3
micron
coating
that
is
invisible
and
flexible.
Nanoprotech
continues
to
perform
even
when
the
protected
object
is
submerged
in
salt
water
and
chlorinated
water.
The
protective
coating
is
functional
in
temperatures
ranging
from
112° to
+320° F
(-80° to
+160° C),
and
maintains
full
protection
against
corrosion
and
oxidation
even
when
applied
to
wires
that
carry
up
to
100,000
volts.
The
effectiveness
of
Nanoprotech
can
be
demonstrated
by
operating
an
electric
drill
underwater.
Independent
testing
confirmed
that
when
a
drill
is
submerged
for
10
minutes,
removed,
disassembled,
has
Nanoprotech
applied,
reassembled,
then
let
rest
for
10
minutes,
it
operates
fully
when
re-­‐submerged.
The
Company
recognizes
that
many
other
companies
claim
to
provide
best-­‐in-­‐
class
protection.
To
demonstrate
the
superiority
of
its
products,
Nanoprotech
hired
an
independent
laboratory,
Qualtest,
Inc.,
to
compare
Nanoprotech
against
its
competitors.
Water
dispersants
and
oxidation
inhibitors
were
applied
to
steel
plates
and
exposed
to
salt
fog
for
two
rounds
each
lasting
only
48
hours.
The
following
samples
were
tested:
untreated
control
sample,
Liquid
Wrench,
DuPont,
L.C.Wax
Alumaslick,
Nanoprotech,
Ultra
Lube,
WD-­‐40,
and
Blaster.
After
the
testing,
the
plates
were
photographed,
as
seen
in
the
following
image:
4National Aeronautics and Space Administration. Source: http://nepp.nasa.gov/WHISKER/reference/tech_papers/2010-Panashchenko-IPC-Tin-
Whisker.pdf

7.
These
images
speak
for
themselves.
All
of
the
samples
showed
substantial
corrosion,
except
for
Nanoprotech.
Nanoprotech
is
the
most
protective
product
on
the
market.5
Nanoprotech
guarantees
the
effectiveness
of
its
products.
In
harsh
environments,
such
as
water
craft,
the
Company
offers
6
months
of
protection.
In
areas
that
are
regularly
exposed
to
saltwater,
Nanoprotech
will
last
for
1
year.
In
locations
over
50
miles
away
from
an
ocean,
Nanoprotech
guarantees
its
products
for
up
to
3
years.
Nanoprotech
is
available
in
application-­‐specific
formulations.
Each
of
these
products
is
offered
in
a
spray
can
designed
for
effective,
even
application
of
Nanoprotech.
One
can
protects
22
square
feet
of
material.
Specific
formulas
include:
» Automobile
Electric
» Motorcycle
Anticor
» Motorcycle
Electric
» Marine
Anticor
» Home
&
Garden
Electric
» Gun
Anticor
» Marine
Electric
» Bicycle
Anticor
» Home
&
Garden
Anticor
5The full report from Qualtest, Inc., is available at: http://www.nanoprotech.org/var/site/storage/images/certificates/salt-fog-test-report/2418-1-
eng-US/SALT-FOG-TEST-REPORT.jpg
7

8.
Nanoprotech
also
offers
convenient
packages
of
electric
and
anticor
products
for
marine,
motorcycle,
and
home
&
garden
applications,
in
addition
to
one
gallon
bulk
packaging
of
electric
and
anticor
products.
Nanoprotech
is
also
in
the
final
stages
of
testing
and
preparing
for
release
(in
April,
2015)
its
latest
product
that
is
designed
for
use
on
glass
and
mirrors,
where
its
existing
products
may
have
minor
but
discernible
effects.
Crystal
Clear
creates
an
optically
clear
coating
that
repels
rain,
mud,
snow,
and
abrasion.
In
automotive
applications,
Crystal
Clear
makes
it
unnecessary
to
use
windshield
wipers
above
approximately
40
miles
per
hour,
reducing
the
effort
and
expense
of
replacing
these
parts
and
enhancing
the
effectiveness
of
headlights
and
safety
lights
in
inclement
weather.
Used
on
building
windows,
Crystal
Clear
makes
it
possible
to
wash
glass
perfectly
clean
by
simply
rinsing
it
with
water.
Glass
doors
will
no
longer
need
to
be
cleaned
frequently
to
minimize
handprints,
and
exterior
windows
that
are
treated
with
Crystal
Clear
will
be
far
less
expensive
to
maintain
in
a
pristine
state,
which
is
especially
valuable
to
managers
of
high-­‐rise
buildings.
Crystal
Clear
will
also
provide
long-­‐term
protection,
surpassing
similar
products
that
need
to
be
regularly
reapplied
to
achieve
protection
that
is
not
nearly
as
effective
as
Crystal
Clear.
Nanoprotech
is
currently
offered
at
retail
prices
of
$17.80
to
$23.40,
depending
on
application,
with
gallon
jugs
of
electric
Nanoprotech
priced
at
$273
and
anticor
Nanoprotech
priced
at
$262.
While
these
rates
are
high
on
a
per-­‐application
basis,
the
long
life
and
effectiveness
of
Nanoprotech
provides
much
higher
value
for
the
dollar
than
any
other
product
on
the
market.
The
success
of
Nanoprotech
in
Europe,
Asia,
and
Africa
has
proven
that
customers
ranging
from
households
to
industrial
manufacturers
find
tremendous
value
in
the
Company’s
products.
Now,
Nanoprotech
is
looking
to
expand
into
North
and
South
America,
starting
with
one
of
the
best
markets
in
the
world:
the
United
States.
8

9.
M
A
R
K
E
T
A
N
A
LY
S
I
S
S
U
M
M
A
R
Y
The
Nanoprotech
formula
was
developed
in
2007
and
was
refined
into
a
consumer
product
line
in
2010.
The
products
were
being
sold
in
8
countries
in
2012,
21
countries
in
2013,
and
43
countries
in
2014.
The
following
map
shows
Nanoprotech’s
global
reach.
To
date,
over
$100
million
of
Nanoprotech
products
have
been
sold.
With
expansion
into
the
United
States,
Nanoprotech
seeks
to
reach
an
estimated
316
million
consumers
and
24
million
businesses.6
Some
of
these
potential
customers
will
only
need
to
buy
one
can
of
Nanoprotech
to
protect
their
household
items
for
years
to
come;
others
may
use
gallons
of
Nanoprotech
on
a
regular
basis.
Every
individual
and
business,
however,
can
find
benefits
in
Nanoprotech.
6Business Analyst Online. Source: http://bao.esri.com/
9

10.
In
the
automotive
sector
alone,
market
analyst
ESRI
estimates
that
Americans
spent
$7.4
billion
on
aftermarket
parts,
equipment,
and
accessories,
plus
an
additional
$1.5
billion
on
cleaning
products
and
services.7
Americans
also
spent
$4.5
billion
on
vehicle
electrical
system
repairs,
many
of
which
could
have
been
avoided
altogether
if
the
vehicle’s
systems
were
protected
with
Nanoprotech.
Perhaps
the
best
indicator
for
the
market
potential
of
Nanoprotech’s
products
is
in
the
WD-­‐40
Company.
Invented
in
1953
and
available
at
retail
in
1958,
WD-­‐
40
is
a
household
name
for
the
product
that
offers
similar
features
to,
but
is
far
less
effective
than,
Nanoprotech.
As
a
public
corporation,
however,
there
is
a
wealth
of
information
available
about
WD-­‐40’s
performance
in
the
market.
In
FY
2014,
WD-­‐40
generated
$181
million
in
revenue
from
sales
in
the
Americas.
WD-­‐40’s
growth
is
largely
due,
according
to
its
latest
annual
filing,
“to
a
higher
level
of
promotional
activities
and
increased
distribution.”
Although
the
WD-­‐40
Company
sells
products
other
than
its
namesake,
sales
“of
homecare
and
cleaning
products
in
the
Americas
segment
decreased
$2.3
million,
or
7%,”
showing
that
their
“multi-­‐purpose
maintenance
products”
are
in
the
highest
demand
–
and
increased
by
11%,
year-­‐over-­‐year.8
The
market
for
Nanoprotech’s
products
is
at
least
as
large
as
that
for
WD-­‐40,
as
many
individuals
and
businesses
that
do
not
find
WD-­‐40
to
be
effective
for
their
needs
would
enjoy
the
effectiveness
and
durability
of
Nanoprotech.
As
of
March,
2015,
Nanoprotech
FL
has
signed
distributorship
agreements
worth
an
estimated
$970,000
per
year.
These
include
exclusive
agreements
for
Colombia
(worth
$450,000
per
year)
and
Chile
(worth
$180,000
per
year),
and
non-­‐exclusive
agreements
for
the
states
of
Florida
($110,000
per
year)
and
California
($230,000
per
year).
The
Company
anticipates
seeing
nearly
$1
million
in
revenue
from
these
territories
alone
and
has
many
more
major
markets
to
expand
to
in
the
western
hemisphere.
7Ibid.
8WD-40 Company. 2014 Annual Report. Source: http://investor.wd40company.com/files/doc_financials/annual/2014-Annual-Report.pdf
10

11.
Market
Segmentation
Nanoprotech’s
U.S.
sales
to
date
have
been
predominantly
for
marine
applications,
representing
over
half
of
both
electric
and
anticor
sales.
The
following
table
shows
this
segmentation,
with
slices
in
green
representing
electric
products
and
slices
in
blue
showing
anticor
products.
Oct.
2014
-­‐
Jan.
2015
The
Company
understands
that
this
segmentation
reflects
its
existing
marketing
efforts
more
than
its
actual
potential.
Nanoprotech
projects
that
its
largest
segments
will
be
in
the
automobile
and
marine
markets,
with
home
&
garden,
gun,
and
bicycle
products
each
maintaining
substantial
but
smaller
volumes
of
sales.
Nanoprotech
also
anticipates
finding
a
significant
market
for
its
products
in
the
aerospace
industry.
This
segment
maintains
very
high
standards
for
the
products
it
uses
due
to
the
consequences
of
equipment
failure.
Therefore,
Nanoprotech
expects
that,
as
the
quality
of
its
products
are
proven,
aerospace
customers
will
purchase
the
Company’s
electric
and
anticor
offerings
in
bulk
quantities.
1
1
U.S.
Sales

12.
Industry
Analysis
Nanoprotech
will
compete
in
the
$18.0
billion
Lubricant
Oil
Manufacturing
industry
(NAICS
32419).
This
industry
sells
automotive
and
industrial
lubricants
at
wholesale,
to
retailers,
and
directly.
It
has
experienced
4.1%
annual
growth
since
2009
and
is
projected
to
continue
growing
at
an
average
rate
of
4.0%
per
year
through
2019,
a
rate
that
is
consistently
stronger
than
the
overall
economy.
Demand
for
industry
products
is
driven
by
consumer
and
commercial
investment,
such
as
for
new
cars
and
machinery
and
maintenance
of
the
same.
Customer
preferences
are
shifting
toward
higher
end
products,
such
as
synthetic
oils,
which
provide
industry
participants
with
high
margins.
Profit
is
expected
to
grow
to
6.3%
of
revenue
in
2019.
The
following
graphics
illustrate
the
performance
of
this
industry,
courtesy
of
IBISWorld.9
Key
Statistics
Snapshot
$18.0bn
$1.1bn
Annual
Growth
09-­‐14
$922.7m
Annual
Growth
14-­‐19
347
Revenue
vs.
employment
growth
24
16
World
price
of
crude
oil
120
100
%change
8
0
−8
−16
$perbarrel
80
60
40
Year
06
08
10
12
14
16
18
20
Year
06
08
10
12
14
16
18
20
Revenue
Employment
SOURCE:
WWW.IBISWORLD.COM
9IBISWorld. Source: http://www.ibisworld.com
12
Revenue
4.1%
4.0%
Profit
Wages
Businesses

13.
This
industry
is
moderately
concentrated,
with
the
top
three
participants
(ExxonMobil,
Royal
Dutch/Shell,
and
Ashland)
accounting
for
44.5%
of
revenue
in
2014.
Large
but
minority
industry
participants
focus
on
specific
market
niches.
For
example,
Quaker
Chemical
(which
is
unrelated
to
Quaker
State)
focuses
on
metalworking
process
chemicals,
while
WD-­‐40
offers
a
general
purpose
water-­‐dispersing
product
that
is
widely
marketed
and
sold
largely
on
the
basis
of
brand
recognition.
The
key
success
factors
identified
by
IBISWorld
include
being
able
to
adapt
products
to
rapidly
meet
market
conditions,
to
ensure
the
reliable
and
affordable
supply
of
key
inputs,
and
working
closely
with
customers
to
ensure
that
products
are
positioned
correctly
and
even
to
develop
proprietary
solutions
for
specific
technical
problems.
Competitive
Comparison
There
are
several
other
manufacturers
of
anticorrosion
and
electric
insulation
products.
The
advantages
that
these
products
offer
are
brand-­‐name
recognition
and
low
per-­‐application
cost.
However,
none
of
these
competitors
offer
products
that
approach
the
quality
or
durability
of
Nanoprotech.
For
its
anticor
products,
Nanoprotech
has
an
independent
laboratory
conduct
a
comparison
test
in
a
salt
fog
environment.
This
test
is
described
in
the
previous
Business
Overview
section.
After
48
hours
of
exposure,
only
the
L.C.Wax
Alumaslick
product
provided
similar
anticor
properties;
all
other
products
failed
to
prevent
substantial
and
widespread
corrosion.
However,
after
96
hours
of
exposure,
the
Alumaslick
treated
steel
appeared
to
be
just
as
heavily
damaged
as
the
next-­‐best
products,
Steel
Liquid
Wrench
and
WD-­‐40.
In
order
to
maintain
similar
levels
of
protection,
Alumaslick
would
need
to
be
applied
several
times
per
week
while
Nanoprotech
only
requires
one
or
two
applications
per
year.
This
test,
conducted
by
Qualtest,
Inc.,
shows
that
second
best
isn’t
good
enough
at
all.
1
3

14.
Best
result:
Nanoprotech
Second
best:
Alumaslick
For
its
electric
products,
Nanoprotech
not
only
protects
against
damage
but
cleans
and
removes
existing
damage.
In
a
test
with
printed
circuit
boards,
submerging
unprotected
boards
into
water
caused
80%
of
them
to
fail.
Of
those
failed
boards,
60%
returned
to
full
functionality
after
application
of
Nanoprotech.
When
exposed
to
salt
fog,
all
untreated
circuit
boards
failed
while
all
Nanoprotech
treated
boards
maintained
all
working
capacities.
With
Nanoprotech:
Untreated:
Competing
products,
including
3M/Scotch,
DeoxIT,
Arathane
5750,
and
generic
conformal
coating
cannot
offer
these
advantages.
Simply
stated,
there
is
no
competitor
for
the
capabilities
of
Nanoprotech.
The
strength
of
the
Company’s
competitors
lays
solely
in
their
marketing
and
distribution
capabilities,
which
Nanoprotech
intends
to
correct
as
it
expands
in
the
American
markets.
1
4

15.
Competitive
Advantages
Nanoprotech
maintains
many
advantages
over
its
competition.
As
a
business,
it
has:
» Established
manufacturing
process
and
supply
chain
» Proven
success
of
its
products
in
overseas
markets
» Virtually
unlimited
potential
in
diverse
variety
of
market
verticals
As
a
product,
Nanoprotech
has
advantages
that
allow
it
to:
» Build
waterproof
and
water-­‐repellant
coating
» Can
be
applied
to
wet
surfaces,
removing
water
within
seconds
» Penetrate
layers
of
rust
» Facilitate
cleaning
» Stop
any
existing
corrosion
» Maintain
elasticity
and
provides
lubrication
» Avoid
harmful
effects
on
metal,
plastic,
rubber,
paint,
or
ceramics
» Contain
no
rubber,
silicone,
acrylics,
or
tetrafluoroethylene
» Operate
in
a
wide
range
of
temperatures
and
environments
» Reliably
maintain
performance
for
a
year
or
more
in
most
conditions
15

16.
S
T
R
AT
E
G
Y
A
N
D
I
M
P
L
E
M
E
N
TAT
I
O
N
S
U
M
M
A
R
Y
Nanoprotech
will
develop
a
brand
that
communicates
its
core
values
of
effective,
durable,
and
reliable
protection
of
mechanical
and
electric
goods.
A
cohesive
brand
identity,
including
a
memorable
logo
and
all
necessary
marketing
collateral,
will
transmit
a
clear
message
of
these
values
to
the
Company’s
distributors
and
end
customers,
and
will
guide
the
development
of
marketing
campaigns.
Nanoprotech
plans
to
utilize
both
business-­‐to-­‐business
and
consumer
focused
marketing
approaches,
leveraging
a
strong
online
presence,
an
ever-­‐growing
base
of
distributors,
and
representation
at
expos
and
trade
shows.
This
strategy
is
specifically
designed
to
reach
the
broad
base
of
customers
who
will
enjoy
the
many
benefits
of
Nanoprotech.
Objectives
The
Company
has
identified
the
following
objectives
and
benchmarks
as
it
begins
operations
in
the
United
States:
SHORT-­‐TERM
» Establish
itself
as
a
trusted,
widely
known
and
appreciated
brand
» Build
a
base
of
distributors
that
is
large
enough
to
sustain
business
» Create
a
manufacturing
facility
that
will
meet
the
production
of
all
American
customers
LONG-­‐TERM
» Enhance
its
client
base
to
sustain
the
business
and
support
its
growth
objectives
» Maximize
market
penetration
with
a
mix
of
licensed
representation
and
direct
sales
16

17.
Marketing
Strategy
Nanoprotech
will
use
a
direct
sales
approach
and
a
variety
of
advertising
channels
to
increase
its
exposure
among
prospective
customers.
Specific
channels
will
include:
Print
media:
Nanoprotech
will
place
ads
in
a
variety
of
print
publications
that
are
tailored
to
each
market
segment.
These
advertisements
will
communicate
key
value
propositions
of
Nanoprotech,
both
in
using
the
product
and
investing
in
becoming
a
licensed
representative,
and
will
also
include
any
limited-­‐time
discounts
or
other
incentives.
Word
of
mouth:
The
advent
of
social
media
means
that
word
travels
faster
than
ever
before
between
family
members,
peers,
and
colleagues
who
are
pleased
with
their
experiences
with
a
particular
business.
The
Company
will
actively
cultivate
this
effective
and
inexpensive
resource
to
generate
interest
in
its
products.
According
to
research
conducted
by
Nielsen,
word
of
mouth
remains
among
the
most
trusted
forms
of
advertising:
84%
of
consumers
around
the
world
say
they
trust
earned
advertising,
such
as
word
of
mouth
or
recommendations
from
friends
and
family,
above
all
other
forms
of
advertising.
Website:
The
Company
will
continuously
enhance
and
optimize
its
website
(www.
nanoprotech.org)
to
generate
interest
in
its
products.
This
website
will
be
search
engine
optimized
and
mobile
compatible,
and
will
include
a
shopping
cart,
product/service
information,
regularly
updated
blog,
client
testimony,
photo
gallery,
company
profile,
location,
and
contact
information.
Internet
advertising:
Nanoprotech
will
use
a
combination
of
internet
advertising
methods
including
Pay-­‐per-­‐Click,
Google
AdWords,
Tags,
and
banner
ads
as
well
as
search
engine
optimization
of
its
website.
This
effort
will
help
generate
interest
in
the
Company
from
the
online
community
and
general
public.
Nanoprotech
may
also
initiate
contact
with
specific
online
communities
–
such
as
websites
that
cater
to
automotive,
marine,
firearm,
and
bicycling
enthusiasts
–
to
extend
special
offers
and
product
demonstrations.
Viral
marketing:
The
Company
will
rely
on
online
viral
marketing
to
rapidly
reach
a
broad
audience.
Viral
marketing
efforts
hinge
on
the
creation
of
engaging
content
designed
to
be
shared
by
viewers.
To
encourage
social
sharing,
Nanoprotech
will
pursue
cross-­‐marketing
with
other
websites,
create
YouTube
videos,
establish
a
presence
on
social
networking
sites,
blog
regularly,
and
engage
frequently
on
Twitter.
17

18.
Direct
sales:
In
the
business-­‐to-­‐business
world,
direct
advertising
has
always
been
the
most
effective
means
of
reaching
new
customers.
For
this
reason,
Nanoprotech
will
use
direct
sales
calls,
presentations,
and
appointments
with
major
distributors
and
retailers
of
allied
products
throughout
the
United
States.
The
Company
will
also
arrange
conference
calls
and
webinar
presentations
with
faraway
prospects
when
geography
is
a
limiting
factor.
The
benefits
of
a
direct
sales
approach
include
lower
upfront
marketing
costs,
enhanced
lead
generation,
and
immediate
results.
Networking:
As
with
any
relationship-­‐based
business,
the
Company
will
benefit
from
participating
in
a
number
of
networking
opportunities
that
have
the
potential
to
yield
new
business
contacts
as
well
as
nourish
existing
ones.
Nanoprotech
will
attend
a
variety
of
events
that
draw
substantial
numbers
of
prospective
clients,
including
seminars,
networking
events,
and
conferences
which
provide
opportunities
to
speak
to
and
associate
with
larger
audiences.
In-­‐store
advertising:
It
is
essential
that
the
Company
create
business-­‐to-­‐consumer
marketing
pieces
to
be
displayed
within
the
retail
environment.
Nanoprotech
has
developed
a
sales
kiosk
that
includes
a
video
display
stand,
flyers,
catalogs,
and
display
hooks.
This
kiosk
is
given
to
each
licensed
representative
as
an
initial
package
to
help
them
introduce
Nanoprotech
products
to
their
local
market
by
articulating
the
quality
and
identity
of
the
brand.
Promotional
samples:
The
Company
offers
free
samples
of
its
product(s)
to
potential
commercial
customers
for
their
in-­‐house
evaluation
of
Nanoprotech.
This
allows
customers
who
may
buy
bulk
quantities
of
the
product
to
see
firsthand
how
Nanoprotech
is
the
best
product
on
the
market
today.
Content
marketing:
The
Company
will
emphasize
its
industry
expertise
and
provide
a
valued
service
to
clients
and
interested
parties
by
creating
high-­‐quality,
sharable
content.
Nanoprotech
will
continue
to
conduct
original
research
and
release
reports
and
white
papers
on
its
findings,
serve
as
a
contact
for
journalists
and
media,
publish
articles
on
LinkedIn,
or
contribute
to
trade
journals
and
popular
publications.
This
strategy
will
build
cachet
for
Nanoprotech
within
the
industry
while
organically
improving
the
Company’s
search
engine
results.
18