1. Case Study: eCommerce PPC
Client: www.EasternJungleGym.com
Type of Site: EasternJungleGym.com is an online retailer of premium home swing-sets and backyard
playgrounds.
The Situation: Eastern Jungle Gym sought out 180fusion for assistance in improving the performance of
their Google AdWords account. As a long-time AdWords advertiser, they had watched their account’s
performance and profitability slowly deteriorate due to lack of active management, with changes in their
account being made only twice in Q2 of 2015 by their previous agency. Realizing they needed a more active
management partner, they entrusted the day-to-day care of their account to 180fusion in order to reverse
the trend.

2. Proprietary www.180Fusion.com – 877.321.4180 Page 2 of 3
The Solution: 180fusion’s PPC team immediately began implementing changes that were long overdue.
First, existing AdWords campaigns were entirely restructured for better Ad Group theming, increased
relevance of Ad Copy, and bids adjusted properly to correct for wasteful spend on under-performing
keywords. Next, new Shopping, RLSA, and Remarketing campaign types were introduced to the account,
strengthening both top-of-funnel and bottom-of-funnel targeting. Finally, Conversion and Revenue tracking
parameters that had previously been broken were fixed in order to allow accurate tracking of progress and
profitability.
The Results: 180Fusion’s account restructuring work turned around the profitability of the account
immediately, with the average Cost-per-Conversion being reduced by over 70% in just the first month of
management.

3. Proprietary www.180Fusion.com – 877.321.4180 Page 3 of 3
In 4 months of management, the following improvements to performance metrics have been achieved:
• Conversion-Rate – Increased by 255%!
• Average Cost-per-Click – Decreased by 18%!
• Total Conversions – Increased by 104%
• Cost-per-Conversion – Decreased by 76%!