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1. 7/4/2018 Eddie O’Brien Microsoft: The Pillars Of Digital Marketing
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Eddie O’Brien Microsoft
Thursday, 24 May 2018
The Pillars Of Digital Marketing
As consumers continue to go digital, organizations must keep up in promoting their products and
services. Conventional marketing methods are still necessary, but these should be supplemented by
marketing through online channels to expand reach, increase touch points with audience, and provide
more value to customers.
Image source: mist.com.ng
Some of the fundamental elements of a digital marketing campaign are the following:
Analytics
“What gets measured gets done.” A metric has to be established to determine if a digital marketing
drive is successful or needs improvement. By checking on a variety of marketing metrics, such as
click-through rates, impressions, cost per click, and many others, a company can track if its efforts are
being converted into sales or referrals.
Search Engine Optimization (SEO)
SEO remains an important pillar of digital marketing because it helps increase the visibility of a
business and bring in traffic online without the need for advertisements.
Social media marketing
With billions of people having at least one social media account, it makes sense to implement social
media marketing. A few of the many advantages it has over other digital marketing strategies is that it
allows a business to engage or interact with their audience and social analytics are useful in
determining customer preferences.
Image source: fifteendesign.co.uk
Mobile marketing
Facebook || Twitter || Linkedin ||
Pinterest
Social Icons
Eddie O’Brien
Born and raised in Ireland, Eddie
O’Brien graduated from the University
of Cork and became a certified public
accountant. His career would later take
him to multiple countries and many
international corporations such as
Arthur Anderson, Coca-Cola, Reckitt
Benckiser, and Microsoft. Today, he is
the CEO of the Americas at Arvato
Bertelsmann. Now a U.S. citizen, he is
based in Bellevue, Washington, with
his wife and five sons.
View my complete profile
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2. 7/4/2018 Eddie O’Brien Microsoft: The Pillars Of Digital Marketing
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Posted by Eddie O’Brien at 08:52
Labels: digital marketing, marketing, online marketing
Smartphones, tablets, and laptops have shaped how people live, consequently revolutionizing the
marketing industry. By targeting consumers with such devices, business can gain more mileage in
marketing.
Eddie O’ Brien has had a notable career serving in various multinational companies, including Coca-
Cola and Microsoft. Currently, he is the CEO of Americas at Arvato Bertelsmann, a BPO services
provider that offers digital marketing solutions. For more discussions about the industry, visit this
Facebook page.
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