The business value of social media - Keynote for IAAP - Nov 12,12

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This is the deck from a Keynote that I gave at the year end IAAP Executive Event. The Business Value of Social Media is no longer questioned as often as it was when I presented the same topic in 2009 to the CIO's Association however there are still many sceptics. Please let me know if you would like to see the video's which are not included in the PDF.

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The business value of social media - Keynote for IAAP - Nov 12,12

  1. 1. TheBusinessValue of
  2. 2. 85%Have access to the internet
  3. 3. 95%when under the age of 55
  4. 4. 62%Browsed and online SocialNetwork
  5. 5. 31%Own a smartphone
  6. 6. 46%of those aged 18-34 own one
  7. 7. Equine Dentist, builds an international businessthrough his blog, Twitter and Facebook.
  8. 8. A manufacturer of prefabricated steel buildingsused Facebook and Twitter to post pictures of theirclients building and opened up new verticals
  9. 9. Paint manufacture that markets and sells itsproducts using Twitter, Facebook, and bloggingall to drive traffic to their website.
  10. 10. A high end paper company which was loosingtouch opened the door to having their 10 Sales repscultivating and selling via Twitter.
  11. 11. A Business Aircraft Service and Supportcompany looking to engage and influence a fewkey journalists, bloggers and media outlets.
  12. 12. 1. Set Goals
  13. 13. Write them down
  14. 14. 2. Listen
  15. 15. Learn About them:Where are they?How are they likely to engage?What do they like?
  16. 16. 3. Build
  17. 17. Choose with care
  18. 18. Define yourhome-base
  19. 19. Drive traffic to your site
  20. 20. 4. Engage
  21. 21. but how?
  22. 22. Ask questions
  23. 23. What do you thinkof the new changes?How can we makeour services better?What is youfavourite time ofyear for ...?Can you tell usabout your bestexperience with...?What’s the best wayto ...?
  24. 24. The right teamPassionate aboutyour business
  25. 25. Get involved
  26. 26. Stick to the plan
  27. 27. BeTransparent
  28. 28. Be Relevant
  29. 29. Measure Everything
  30. 30. “Realizethatthesocialmediasuccessequationisn’tbigmovesonthechessboard,it’slittlemovesmadeeverydaythateventuallyadduptoamajorshift.”-JayBaer
  31. 31. Ian S. Cruickshank@ian_Cruickshankca.linkedin.com/in/iancruickshank

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