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Virginia's Urban Garden and Food Tourism - Sandra Tanner
1.
2. โMore people visit gardens annually in the
United States than visit Disneyland and
Disney World combined, and more than
visit Las Vegas in any given yearโ
Dr. Richard W. Benfield, Author, โGarden Tourismโ
:
3. What is Garden Tourism?
Niche market of travelers whose destination includes
garden, series of gardens or flower/garden events
โข Flower shows/Garden Events
โข Festivals: Garlic, Peach, Cherry Blossom
โข Urban/Community Garden Tours
โข Living Art Gardens-Topiary/Sculpture Gardens
โข Garden to Table-Restaurants and Events
โข Farmerโs Markets and Urban Farm Markets
4. Urban Gardens
Who is coming?
โข Cultural Tourists
โข Agri-Tourists
โข โFoodiesโ
โข Avid Professional Gardners
โข Hobby Gardners
โข Motor Coach Tours-Seniors
5. Urban Gardens
How do they impact the locality
โข Unites Agriculture with Community Development
โข Economic Growth Development-Quality of
life, healthy food choices, promotes good health
โข Entrepreneur growth
โข Tourism Opportunities
โข Transforms Vacant and Blighted Areas into green
spaces, Living Arts Spaces, and productive gardens
โข Well Landscaped, green spaces and gardens are
essential for experience and imaging for visitor and
contribute to sustainable development.
6. Urban Gardens/Parks/Green
Spaces
โข Backdrop/Spaces for Events-
arts, music, food
โข Sports Tourism-urban complexes in
parks
โข Living Art-destination
โข Gardens/Parks with Historic
sites, museums, zoos-destination
7. Economic Impact Case Study:
Philadelphia Flower Show
โข 9 day show
โข 270,000 attendees(12% increase over 2011)
โข 263 vendors paid an average total of $1,315,000.00
for 12X12 booth spaces
โข Generated 61 Million Economic Impact for Greater
Philadelphia Region
โข Supported 628 Full Time Jobs
โข Generated 8 Million in tax revenues
โข Generated 22,642 hotel rooms nights
8. Examples:
โข Cherry Blossom Festival
โข Lewis Ginter Botanical
Garden/Community Kitchen Garden
โข Lemaire Urban Garden-Jefferson
Richmond
โข Historic Virginia Garden Week Tour-
April 26- May 3, 2014
9. Historic Virginia Garden Week
Tour
โข 2nd Largest โOpen
Gardenโ Private Garden
Tour in the United States
โข 1st Place Garden Walk Buffalo
Dr. Richard W. Benfield, Author, โGarden Tourismโ
18. Sources
โข Urban Gardening by Dr. Richard Benfield
โข City Parks Forum Briefing Papers by John L. Crompton,
Distinguished Professor of Recreation, Park and Tourism
Sciences at Texas A&M University
โข https://www.planning.org/cityparks/briefingpapers/tourism.htm
โข Impact of Urban Trees and Landscaping on Tourism and
Sustainable
Development http://sofew.cfr.msstate.edu/papers/Zheng09.
pdf
19. Sandra F. Tanner, TMP
Virginia Tourism Corp
Tourism Development Specialist
434 757-7438
stanner@virginia.org