Recommended
Recommended
More Related Content
Similar to Social Media workshop for PRG/PPG chairs network
Similar to Social Media workshop for PRG/PPG chairs network (20)
More from EastLeicestershireandRutlandCCG
Recently uploaded
Recently uploaded (20)
Social Media workshop for PRG/PPG chairs network
- 1. PRG/PPG Chairs’ Network Social Media workshop @NHSELRCCG
- 2. •Recognise the Social Media opportunity •Debunk myths about Social Media skills •Practice Social Media behaviours •Understand Social Media channels •Begin to build Social Media relationships •Produce good Social Media content Session Learning Aims
- 4. The change challenge What would persuade you to support changes in your local NHS services? Source: NHS Confederation survey - Autumn 2014
- 5. You said there were changes to your local NHS service within the last 5 years you strongly supported/opposed. Did you undertake any of the following forms of action to express your views? Source: NHS Confederation survey - Autumn 2014 The change challenge
- 6. You said there were changes to your local NHS service within the last 5 years you strongly supported/opposed. Did you undertake any of the following forms of action to express your views? Source: NHS Confederation survey - Autumn 2014 The change challenge
- 7. So what does that tell us of the opportunity? • Local people want to be involved in informed debate about their NHS and are open to argument and persuasion about the case for change • They trust information from their local NHS and its staff - and particularly fellow patients • They value engagement from the NHS via consultations, surveys, staff views and social media • By combining social media with surveys, consultations and open dialogue with local patient groups - the NHS can help meet the preferences of the majority of local people
- 8. Debunk myths about Social Media skills
- 9. Let’s learn about YOU How many of you have… Created a presentation? Delivered a presentation? Watched a DVD? Taken a picture? Delivered a speech? Created an e-mail group? Sent and cc’d an e-mail? Forwarded an e-mail? Added an attachment? Done a Q & A session? Recorded a series? Been part of a team? Shared some news or gossip?
- 10. Let’s learn about YOU Sent a tweet? Retweeted a tweet? Watched a video? Created a video? Listened to a Podcast? Presented a Podcast? Downloaded a presentation? Uploaded a presentation? Created a LinkedIn profile? Posted a LinkedIn status update? Created a Facebook profile? Created a Facebook Page? Joined a LinkedIn Group? Followed others? Invited others to follow? Subscribed to a channel? Shared a photo? Used Tweetdeck? How many of you have…
- 11. Let’s learn about YOU ALL the skills you need for these… Are involved in doing these They simply need applying in new ways
- 14. Cluedo •it’s all about following and being followed •engagement brings rewards and recognition and response •Tell it small, tell it often
- 16. Horses for Courses LinkedIn Vimeo Podcast Twitter Google Hangouts Instagram Skype Pinterest Whatsapp Vine Slideshare
- 17. Horses for Courses Instant/Immediate Permanent/Long Term News Pictures Facts Videos Chats
- 18. How are NHS orgs using Social Media? © jbmccrea
- 19. Begin to build Social Media relationships
- 20. Tomorrow People
- 21. Tomorrow People If you could ‘jaunt’ around your national and local organisations, local stakeholders and local people, read what they were thinking and plant ideas in their heads, who would you wish to engage with?
- 22. Tomorrow People •Follow their social media presences •Invite them to follow you •Regularly send them relevant content
- 23. Tomorrow People •The Tomorrow People had a super-intelligent computer called ‘Tim’ •WE have TWEETDECK!
- 24. Produce good Social Media content
- 25. Attention Grab
- 26. Attention Grab Name me three reasons why you would choose one channel’s or organisation’s content over another
- 27. Attention Grab It’s all about the NEW 3 Rs X •Recent •Relevant •Rewarding X Words are trumped by
- 28. •Recognise the Social Media opportunity •Debunk myths about Social Media skills •Practice Social Media behaviours •Understand Social Media channels •Begin to build Social Media relationships •Produce good Social Media content Session Learning Aims
- 29. PRG/PPG Chairs’ Network Social Media workshop @NHSELRCCG