Informing Marketing Decisions Using eCommerce Data
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Learn to leverage your eCommerce site with your Hubspot inbound marketing initiatives with EYEMAGINE's integration. "Informing Marketing Decisions Using eCommerce Data" was a talk given by Jonathan Tufano, Director of Sales & Marketing at EYEMAGINE, during INBOUND 2014.
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Informing Marketing Decisions Using eCommerce Data
- 1. Informing Marketing Decisions Using Ecommerce Data A Closer Look at Inbound Commerce
- 2. MAGENTO & HUBSPOT WORKING TOGETHER Integrating Magento and HubSpot together enables Inbound Commerce. Enablement of abandoned cart workflows and much more.
- 3. TOTAL HUBSPOT INTEGRATION USERS 16% total HubSpot Ecommerce businesses Leveraging EYEMAGINE’s Magento integration
- 4. TYPE OF MERCHANTS USING INTEGRATION CLOTHING TOYS FOOD SUPPLEMENTS
- 5. HUBSPOT STATISTICS CONTACTS WITH LIFETIME VALUES IMPORTED 507,817 ORDERS IMPORTED 288,891 PRODUCTS ORDERED THAT MERCHANTS CAN USE FOR MARKETING 725,356 ABANDONED CARTS IMPORTED 34,985 ABANDONED CART ITEMS THAT MERCHANTS CAN USE FOR MARKETING 98,022
- 6. MOST POPULAR USE CASE ABANDONED CART NURTURING
- 7. TOTAL ABANDONED CART EMAILS SENT 10,500 EMAILS SENT
- 8. TOTAL ABANDONED CARTS RECOVERED 1,680 RECOVERED CARTS
- 9. TOTAL REVENUE RECLAIMED $151,200 RECLAIMED REVENUE
- 10. TOP 10 USE CASES FOR HUBSPOT INTEGRATION 1 ABANDONED CART NURTURING
- 11. TOP 10 USE CASES FOR HUBSPOT INTEGRATION 2 POST-PURCHASE NURTURING WITH PRODUCT OFFERS
- 12. TOP 10 USE CASES FOR HUBSPOT INTEGRATION 3 REVENUE REPORTING FROM EMAIL AND OTHER SOURCES
- 13. TOP 10 USE CASES FOR HUBSPOT INTEGRATION 4 DATABASE SEGMENTATION BY CONTACT PROPERTY
- 14. TOP 10 USE CASES FOR HUBSPOT INTEGRATION 5 POST-PURCHASE REVIEW REQUESTS
- 15. TOP 10 USE CASES FOR HUBSPOT INTEGRATION 6 WIN-BACK CAMPAIGNS FOR LAPSED CUSTOMERS
- 16. TOP 10 USE CASES FOR HUBSPOT INTEGRATION 7 SMART CTA’S TO DISPLAY OFFERS BASED ON CUSTOMER PROPERTIES
- 17. TOP 10 USE CASES FOR HUBSPOT INTEGRATION 8 WORKFLOWS BASED ON CONTACT PROPERTY DATE
- 18. TOP 10 USE CASES FOR HUBSPOT INTEGRATION 9 EMAILING CONTACTS BASED ON BROWSING ACTIVITY
- 19. TOP 10 USE CASES FOR HUBSPOT INTEGRATION 10 SMART CONTENT BASED ON CUSTOMER SEGMENTS
- 20. Jonathan Tufano Director of Sales and Marketing jtufano@eyemaginetech.com