Qype is a European local review site that allows consumers to share experiences with businesses and businesses to share information online and on mobile apps. It has over 13.5 million points of interest reviewed, with reviews written every 30 seconds across 12 European languages. Over 750,000 businesses have been reviewed on Qype, with over 350,000 business owners engaging on the platform.

1. The best way to
find the right place!

2. Meet Qype
Qype allows cunsumers to share the experience they've had
with your business & lets business owners share info about
their company online and mobile.
Europe„s largest local review site: digital, mobile, events
 Qype employs over 150 people from 17 different nationalities
 We have offices in London, Paris, Madrid, Berlin and Hamburg
2

3. We have 13.5 million points of interest
200,000 locations
In nearly
worldwide,
from Amsterdam to Zurich…
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4. Over 750,000 businesses have been reviewed.
Over 350,000 business owners
have claimed their listings and engaged on Qype.
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5. A new review is written
every 30 seconds.
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6. Our users have generated
Over 5 million reviews,
comments, photos and check-ins
across 12 European languages

7. Making us Europe’s
largest local review site.
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8. A Summary
8
Languages
>171,000
Cities covered
>400%
YoY Growth of monetized businesses
>220%
YoY Growth of mobile app installations
>12 Million
Potential paying merchants in market
2.4 Million
User reviews on Qype
17 Million
Average unique users per month
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9. Timeline
Growth
Launch of
Android app Aquisition of
December Cooledeals Qype integration
Launch of
2010 March 2011 into BMW iDrive
Launch of Qype Italy Launch of September 2011
iPhone app August 2009 Brazil online sales
Launch of first Launch of
Qype UK May 2008 Launch of January 2011
website in Germany
March 2006 July 2007 BlackBerry
Launch of app
Qype Spain June 2010
Launch of September 2008
Awarded the Red Qype France
Herring Europe January 2008
award March 2007
1.8M reviews
1.4M reviews May 2011
October 2010
931K reviews
October 2009
333K reviews
Reviews are 74K reviews October 2008
integrated in Google October 2007
Founded by Stephan Uhrenbacher with Search & Map
angel funding from Axel Schmiegelow & October 2006
BrainsToVentures December 2005
2006 2007 2008 2009 2010 2011 2012 Time
Qype has continuously expanded its coverage across Europe and diversified its platform and mobility functions since its foundation in 2006
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10. Positioning
C o n f i d e n t i a l O f f e r 10

11. The Markets Explodes
Rapid smartphone growth European mobile subscribers in 3G & 4G segments
1,000 942
38.3%
800 40% 855
CAGR:
30.8% 800 758
23%
600 25.1% 30% 657
Smartphone Units (M)
600 517
in million
18.2%
400 13.6% 20% 400 377
279
200 10% 200
0 0% 0
2009 2010 2011E 2012E 2013E 2010 2011E 2012E 2013E 2014E 2015E 2016E
North America Western Europe Western Europe Eastern Europe
Asia/Pacific & Japan * RoW
Favorable mobile market environment for Qype
Qype is benefiting from an imminent trend-shift from web to mobile
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12. Our Model
User and merchant generated content
interact to create value to both groups
Shop Info Trusted -
Photos Recommendations
Offers Rating
Newsfeeds Likes & Tweets
Local Merchants User Community
Qype creates VALUE for local businesses & the user community
by enabling trusted commerce.
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13. SoLoMo
Macro
Topic trend
Selected indicator Qype feature
Connect, review, follow, check-in,
SOcial 84% of European internet users use social networks1
communicate, etc.
LOcal 20% of searches engine queries are for nearby businesses2
Geo-local search capabilities
Search + 50% of German people do online search to prepare their ROPO features, promotions, deals,
Commerce local purchases3 bookings
22.5% annual growth in European 3G & 4G subscriptions Multi-platform infrastructure supporting
MObile between 2010-164 all devices
Sources: 1: comSore, 2011; 2: BIA/Kelsey 2011; 3: TNS, 2009 4:
eMarketer, 2010; The Company; *Social-Local-Mobile
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14. Social and Local
Search Reviews Deals
SOCIAL LOCAL
1 2
Trusted opinion exchange Local search
Communication Bookings
s
3
4
Connecting with the
community Local commerce
Social Blogging Forums Check-ins
media
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15. Developments 2012
“Beam” release - “most innovative Android app”
“Beam” release - chosen as “most
innovative Android app”
Beam & social stream integration
planned for end of February.
Presented on Mobile World Congress
in Barcelona promoted by Google
“Beam”
HP WebOS Tablet APP Funded Nokia QT application
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16. Qype and Mobile
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17. Qype and Mobile
Over 300K reviews
Over 3.0M users
written from mobile &
access Qype from mobile
strongly increasing
Connectivity
Mobility Approx. 3.0M
220% YoY growth apps installed
of mobile installations
Reach
More than 25% of Qype
Approx. 15% of all German Convenience
reviews written on mobile
iPhone users have Qype
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18. Meet the Qypers
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19. The People
Gender
Income Education
54% female, 46% male
Age
32% earn more than € 3.000 monthly 44% have high school or higher
69% of users are between 20 and 49 years old
 They have very high levels of discretionary income
 They‘re well travelled and interested in trying new things
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20. Qype: Webtraffic 2011
 25 million monthly visits
 Up to 50 million page views
 The dominant European
player by a long stretch!
C o n f i d e n t i a l O f f e r 20

21. Qype: Web
 Target by city:
London, Hamburg, Paris etc.
 Target by area: Le
Marais, Shoreditch, Altona
etc.
 Target by category;
education, events, sport, eati
ng & drinking etc.
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22. Qype: Popular Categories
Other
6%
Travel & Hotel Shopping
7% 21%
Qypers are overwhelmingly an
entertainment consumer Nightlife
audience 8%
Auto
4%
Health
5%
Arts, Entertainment
& Events
7% Restaurants
30%
Beauty &
Fitness Home &
6% Local
Services
6%
C o n f i d e n t i a l O f f e r 22

23. Qype: Audience By Country
Rest of Europe
Germany
France
UK
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24. Qype: Newsletters
 440K German
newsletter database
 350K UK-wide
newsletter database
 35K London
newsletter database
 195K French
newsletter database
 60k Spanish
newsletter database
 Display placements
available in all
newsletters
 Solus advertorial
newsletters available
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25. Qype: Social
 Social media: all
commercial partnerships
include promotion via social
media
 “Buzz monitoring”
available for all commercial
partnerships
 Use our social channels to
grow your own
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26. Case Studies
Global Reach
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27. Global Reach
 Real world events in dozens of European locations
 Invite only, targeting key influencers
 Publicised across the site, blogs, Twitter, Facebook and newsletters
 Guaranteed post-event activity across multiple platforms
 Generating reviews and word of mouth
 Watch the video from the recent food blogger event with Jamie Oliver s Recipes in Brighton
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28. The Power of Reviews
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29. The Power of Reviews
[Source: Erik Qualman, Socialnomics, via Search Engine People, July 2010]
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30. #WeAreQype