32. 4/6 Case Study “it’s a really exciting time
in the financial services sector
for disruption and innovation.
financial services can benefit from
great design, great experiences and
great leveraging of technology.”
contemporary design:
It’s about
look and
feel
The sweet spot:
Design doesn’t have
all the answers
together with others, creative people
must leverage broader experience
Designers in the Boardroom
with commercial and operational experience
UI UX IT
financial
services
growth
present
past
1
( )( )=
^
36. 4/6 Case Study
Design role expanding outwards
Strategy, experiences,
shape operational delivery model,
brand pops out of products and services
designer
role expanding
design process
collapsing
learn
test
build
designers are coding
coders are designing
- PingIt -
