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ELANA Trading
ELANA Trading: A Portrait

q ЕLANA Trading – founded in 1991 as one of the first investment intermediaries in
Bulgaria, fully licensed for services in Bulgaria and abroad by the Bulgarian
Financial Supervision Commission.

q A member of the Bulgarian Stock Exchange, Central Depositary and the
Bulgarian Association of Licensed Investment Intermediaries.


ELANA Trading is part of ELANA Financial Holding, one of the largest non-banking
financial groups in Bulgaria with 17 years of market history.

ELANA Financial Holding represents a family of leading market players in a range
of expertise areas: trading on financial markets and investment banking (ELANA
Trading), asset management (ELANA Fund Management), real estate investment
(ELANA Property Management), business consultancy (ELANA Investment).
ELANA Trading: Highlights

q ELANA Trading retains a market position in the lead on the local stock
market for 17 years – traditionally, in the top 3 brokers among total of approx
100;

q Approx. 10% market share & No.3 on the market by number of deals on the
Bulgarian Stock Exchange (31.05.2009, BSE);

q 19% market share (31.05.2009, BSE) and No.2 on the market by retail
customers using the COBOS Internet platform of the Bulgarian Stock
Exchange;

q Prizes by the Bulgarian Stock Exchange for Broker No. 3 by number of
deals in 2008 and 2007
ELANA Trading: Highlights
q ELANA Trading has been maintaining a leading market position in local
investment banking sector - some of the groundbreaking steps: placed the first
bond issue on the market, managed major IPOs among which the first IPO of an
industrial and a FMCG companies, etc.

q Awarded twice by the Bulgarian Stock Exchange for contribution to development
of the local investment banking in 2006 and 2007

q ELANA Trading Research & Analyses provides daily, weekly and quarterly market
analyses as well as corporate profiles and recommendations published by the
leading international financial information companies Thomson Reuters,
Bloomberg and other news providers

q Some of ELANA Trading partners: Rosenthal Collins Group, Saxo Bank,
Deutsche Bank, Ameritrade, Sucden, CMC Markets, GFT, IG Index, Man Financial,
Lazard, BNP Paribas London

q Exclusive partner for Bulgaria of the US Auerbach Grayson&Co
ELANA Trading – A Wide Portfolio of Services
                       –
Equity trading on Bulgarian Stock Exchange – Sofia
Bulgarian stocks and compensatory instruments trading
Online trading - COBOS service (The Bulgarian Stock Exchange web-based trading platform)


Currency, equity and derivative trading on international markets
24-hours access to international currency markets via the awarded web-based platform ELANA
Trader 2.0


Fixed income & Money markets
Primary and secondary bond market (government, municipal, corporate, mortgage, global bonds)


Investment banking
Structuring, placement, underwriting of equities and bonds


Research and Analysis
Daily and weekly market analyses, corporate profiles and stock valuations as well as in-depth profiles
of Bulgarian companies - published by Thomson Reuters, Bloomberg, etc.
0
                            2
                                4
                                    6
                                        8
                                            10
                                                 12
                                                      14
                                                           16
                                                                         18
                                                                                                             20




Source: BSE
              Jan-02
              Mar-02
              Jun-02
                                                                                                                  EUR bln




              Sep-02
              Dec-02
              Mar-03
              Jun-03
              Sep-03
              Dec-03
              Mar-04
              Jun-04
              Sep-04
              Dec-04
              Mar-05
              Jun-05
              Sep-05
              Dec-05
              Mar-06
              Jun-06
              Sep-06
              Dec-06
              Jan-07
              Feb-07
              Mar-07
              Apr-07
              May-07
              Jun-07
               Jul-07
              Aug-07
              Sep-07
              Oct-07
              Nov-07
              Dec-07
              Jan-08
              Feb-08
              Mar-08
              Apr-08
              May-08
              Jun-08
                                                                BSE Market Cap 31.05.2009 = approx. EUR 6 bln




               Jul-08
                                                                BSE Market Cap 31.12.2007 = approx. EUR 15 bln




              Aug-08
              Sep-08
              Oct-08
              Nov-08
              Dec-08
              Jan-09
              Feb-09
              Mar-09
              Apr-09
                                                                                                                            Bulgarian Stock Market 2002 -2009




              May-09
80
                                  90
                                        100
                                              110
                                                    120
                                                          130
                                                                140
                                                                                   150
                                                                                                160




                    11.11.20…




Source: BSE Sofia
                    19.11.20…

                    27.11.20…

                    05.12.20…

                    15.12.20…

                    23.12.20…

                    12.01.20…

                    20.01.20…

                    28.01.20…

                    05.02.20…

                    13.02.20…

                    23.02.20…

                    05.03.20…

                    13.03.20…

                    23.03.20…

                    31.03.20…

                    08.04.20…

                    21.04.20…
                                                                      SOFIX (ДС)
                                                                                                             BG 40 – 40 most liquid shares


                                                                                    BG40 (ЛС)




                    29.04.20…

                    13.05.20…

                    21.05.20…

                    29.05.20…
                                                                                                      SOFIX – 19 largest and most liquid companies




                            200
                                  250
                                        300
                                              350
                                                    400
                                                          450
                                                                500
                                                                                   550
                                                                                                600
                                                                                                                                                     BULGARIAN STOCK EXCHANGE 2008 - 2009
ELANA Trading - Turnover on BSE 2004-2008
                                                                                                                 ELANA Trading

 2 500                                                                                                               80


                                      BSE Quarterly Turnover EUR mln                                                 70

 2 000                                ELANA Quarterly Turnover EUR mln
                                                                                                                     60


                                                                                                                     50
 1 500

                                                                                                                     40

 1 000
                                                                                                                     30


                                                                                                                     20
   500

                                                                                                                     10


     0                                                                                                               0
          1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09
Source: BSE market
ELANA Financial Holding Awards and Recognition

q ELANA Trading was granted the 2008 and 2007 annual prizes by the Bulgarian
Stock Exchange for top 3 brokerage by number of deals on the local stock
market and two years in a row for contribution to investment banking

q ELANA Agricultural Land Opportunity Fund REIT was awarded REIT with Best
Corporate Governance 2007 by the Bulgarian Association of Investors

q ELANA Money Market Fund was granted the prize Investment Product 2007 at
the International Financial Exhibition Banks, Investments, Money

q ELANA Fund Management was awarded The Asset Manager of the Year for
2006, 2007 and 2008 within the annual rankings of the industry by The Banker
Weekly
ELANA Financial Holding Awards and Recognition
q ELANA Trading got the annual prize of the Bulgarian Stock Exchange for the
biggest number of bond issues in 2005

q ELANA Agricultural Land Opportunity Fund REIT was awarded the Financial
Product of 2005 at the International Financial Exhibition Banks, Investments,
Money

q ELANA Trading got the award Financial Product of the Year for its web-based
trading platform ELANA Trader 2.0 at the International Financial Exhibition
Banks, Investments, Money (2003)

q ELANA Fund Management got the award Financial Product of the Year for its
first mutual fund ELANA Eurofund at the International Financial Exhibition
Banks, Investments, Money (2003)
Contact ELANA Trading



             ELANA Trading
    Tel: (+359 2) 810 00 20 ; 810 07 25
          Fax: (+359 2) 810 00 99
         E-mail: dealing@elana.net
               www.elana.net

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ELANA Trading Portrait

  • 2. ELANA Trading: A Portrait q ЕLANA Trading – founded in 1991 as one of the first investment intermediaries in Bulgaria, fully licensed for services in Bulgaria and abroad by the Bulgarian Financial Supervision Commission. q A member of the Bulgarian Stock Exchange, Central Depositary and the Bulgarian Association of Licensed Investment Intermediaries. ELANA Trading is part of ELANA Financial Holding, one of the largest non-banking financial groups in Bulgaria with 17 years of market history. ELANA Financial Holding represents a family of leading market players in a range of expertise areas: trading on financial markets and investment banking (ELANA Trading), asset management (ELANA Fund Management), real estate investment (ELANA Property Management), business consultancy (ELANA Investment).
  • 3. ELANA Trading: Highlights q ELANA Trading retains a market position in the lead on the local stock market for 17 years – traditionally, in the top 3 brokers among total of approx 100; q Approx. 10% market share & No.3 on the market by number of deals on the Bulgarian Stock Exchange (31.05.2009, BSE); q 19% market share (31.05.2009, BSE) and No.2 on the market by retail customers using the COBOS Internet platform of the Bulgarian Stock Exchange; q Prizes by the Bulgarian Stock Exchange for Broker No. 3 by number of deals in 2008 and 2007
  • 4. ELANA Trading: Highlights q ELANA Trading has been maintaining a leading market position in local investment banking sector - some of the groundbreaking steps: placed the first bond issue on the market, managed major IPOs among which the first IPO of an industrial and a FMCG companies, etc. q Awarded twice by the Bulgarian Stock Exchange for contribution to development of the local investment banking in 2006 and 2007 q ELANA Trading Research & Analyses provides daily, weekly and quarterly market analyses as well as corporate profiles and recommendations published by the leading international financial information companies Thomson Reuters, Bloomberg and other news providers q Some of ELANA Trading partners: Rosenthal Collins Group, Saxo Bank, Deutsche Bank, Ameritrade, Sucden, CMC Markets, GFT, IG Index, Man Financial, Lazard, BNP Paribas London q Exclusive partner for Bulgaria of the US Auerbach Grayson&Co
  • 5. ELANA Trading – A Wide Portfolio of Services – Equity trading on Bulgarian Stock Exchange – Sofia Bulgarian stocks and compensatory instruments trading Online trading - COBOS service (The Bulgarian Stock Exchange web-based trading platform) Currency, equity and derivative trading on international markets 24-hours access to international currency markets via the awarded web-based platform ELANA Trader 2.0 Fixed income & Money markets Primary and secondary bond market (government, municipal, corporate, mortgage, global bonds) Investment banking Structuring, placement, underwriting of equities and bonds Research and Analysis Daily and weekly market analyses, corporate profiles and stock valuations as well as in-depth profiles of Bulgarian companies - published by Thomson Reuters, Bloomberg, etc.
  • 6. 0 2 4 6 8 10 12 14 16 18 20 Source: BSE Jan-02 Mar-02 Jun-02 EUR bln Sep-02 Dec-02 Mar-03 Jun-03 Sep-03 Dec-03 Mar-04 Jun-04 Sep-04 Dec-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 BSE Market Cap 31.05.2009 = approx. EUR 6 bln Jul-08 BSE Market Cap 31.12.2007 = approx. EUR 15 bln Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 Bulgarian Stock Market 2002 -2009 May-09
  • 7. 80 90 100 110 120 130 140 150 160 11.11.20… Source: BSE Sofia 19.11.20… 27.11.20… 05.12.20… 15.12.20… 23.12.20… 12.01.20… 20.01.20… 28.01.20… 05.02.20… 13.02.20… 23.02.20… 05.03.20… 13.03.20… 23.03.20… 31.03.20… 08.04.20… 21.04.20… SOFIX (ДС) BG 40 – 40 most liquid shares BG40 (ЛС) 29.04.20… 13.05.20… 21.05.20… 29.05.20… SOFIX – 19 largest and most liquid companies 200 250 300 350 400 450 500 550 600 BULGARIAN STOCK EXCHANGE 2008 - 2009
  • 8. ELANA Trading - Turnover on BSE 2004-2008 ELANA Trading 2 500 80 BSE Quarterly Turnover EUR mln 70 2 000 ELANA Quarterly Turnover EUR mln 60 50 1 500 40 1 000 30 20 500 10 0 0 1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 Source: BSE market
  • 9. ELANA Financial Holding Awards and Recognition q ELANA Trading was granted the 2008 and 2007 annual prizes by the Bulgarian Stock Exchange for top 3 brokerage by number of deals on the local stock market and two years in a row for contribution to investment banking q ELANA Agricultural Land Opportunity Fund REIT was awarded REIT with Best Corporate Governance 2007 by the Bulgarian Association of Investors q ELANA Money Market Fund was granted the prize Investment Product 2007 at the International Financial Exhibition Banks, Investments, Money q ELANA Fund Management was awarded The Asset Manager of the Year for 2006, 2007 and 2008 within the annual rankings of the industry by The Banker Weekly
  • 10. ELANA Financial Holding Awards and Recognition q ELANA Trading got the annual prize of the Bulgarian Stock Exchange for the biggest number of bond issues in 2005 q ELANA Agricultural Land Opportunity Fund REIT was awarded the Financial Product of 2005 at the International Financial Exhibition Banks, Investments, Money q ELANA Trading got the award Financial Product of the Year for its web-based trading platform ELANA Trader 2.0 at the International Financial Exhibition Banks, Investments, Money (2003) q ELANA Fund Management got the award Financial Product of the Year for its first mutual fund ELANA Eurofund at the International Financial Exhibition Banks, Investments, Money (2003)
  • 11. Contact ELANA Trading ELANA Trading Tel: (+359 2) 810 00 20 ; 810 07 25 Fax: (+359 2) 810 00 99 E-mail: dealing@elana.net www.elana.net