Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Presentation 14 April
1. REMINDER: What is INNvolve
ONLINE PLATFORM
KNOW-HOW EXCHANGE
Innovative Ideas/Projects
1 BRAINSTORMING AREA: comment / give general ideas
2
CHALLENGES AREA: develop structured projects to solve present
issues – FINANCIAL REWARDS
Support to Innovation
Be Involved in Innovation
3
STARTUP TANK: support startup projects development by providing
necessary tools + 30 selected projects/year
presented to investors
4. INTERVIEWS: The basics
1
INDIVIDUALS: innovators, people who might be interested in
participating in challenges and developing
start up projects
2
CORPORATIONS: SMES and large corporations interested in
the concept of open innovation
5. INTERVIEWS OVERVIEW: What we learned so far
1 Individuals
o Seen as an idea with potential and purpose
o Interest in the link made between firm-individual
o Issues about confidentiality and intellectual property
oPartnership with Universities seen as very positive point
o Communication about the platform’s benefits is key.
o Social networks, Universities and support from external
organizations seen as best possible channels.
o Advice: we should consider if having three areas of action will
make us loose initial focus.
6. INTERVIEWS OVERVIEW: What we learned so far
o Open Innovation seen as very important to understand customers’
needs and get new insights
o Background of challenges’ participants not seen as relevant:
quality of idea is the most important factor
oPartnerships with Universities seen as credible, but not crucial
o State companies are a no-go
o So far, willingness to pay is dependent on the size of the company.
o Give special attention to creating a trust profile – we should
concentrate on commercial relationships with certified entities when
developing the project
2 Corporations