2. Cuadrado is a DIY, space-saving organizer
that can be assembled to suit your personal
needs. It is made out of recycled tarpaulins
and woven by mothers from Gawad
Kalinga. It offers versatility and
customizability.
Value Proposition
3. To be the market leader and the
household name in the industry of
home furnishings in the Philippines.
Vision
4. Cuadrado aspires to be the leading firm in the industry of home furnishings in the
Philippines through customizable organizers and racks. With repurposed
materials as the main component, we cater to the home furnishing needs of Filipino
families through high quality products at a reasonable price. We recognize market
stability and profitability as essential factors to ensure the firm’s survival and
growth, and as such, we endeavor to utilize technologically innovative and eco-
friendly action plans to advance our goal of the conservation of the environment.
Simultaneously, we partner with local communities in the production processes in
order to promote nation-building – recognizing the value of our people, their skills
and potential and providing them with opportunities for growth and development.
Through these, the firm becomes an instrument for upholding the tenet of being
men and women for others.
Mission
5. Class B and Class C
• Young professionals & executives
• People starting their own families
• Students in dormitories, apartments,
condominiums
Target Market Segments
18. – Sizes:
• 35 cm x 35 cm
• 45 cm x 35 cm
• 18 cm x 35 cm
• 18 cm x 45 cm
• 20 cm x 20 cm
– Colors:
• White, Brown, Blue, Green, Violet, Red, Pink,
Orange and Yellow
– Capacity
• 7-10 kilograms
Product
20. Detailed Product Costing for Panel:
P 35.00
Cost for Host Connector: P 4.75
Pricing
Material/Process Cost per Panel
Tarpaulin Php 2.00 per square foot
Cutting, weaving, and sewing Php 10.00 per finished panel
Painting Php 2.00 per finished panel
Packaging Php 1.00 per panel
Steel frame Php 20.00 per frame
22. • Selling of individual panels
• Selling of pre-packaged sets
• Initial distribution : 360 Panels
Distribution areas:
– Year 1: Katipunan
– Year 2: NCR
– Year 3: Cebu and Davao
Distribution
25. Distribution to
local retail
shops.
Extension of
product line
Long Term Goals
2019
Become a
household
name in the
home
furnishing
industry.
2022
Export
products.
Establishment
of retail outlet
for products.
2029
26. • Varieties in sizes
• Customized and personalized designs
• Seasonal themes
Development Plans
27. Scheduling and Costing:
Year 1
Stage Time Period Goals Total Cost
First Production
September 24, 2014 –
October 11, 2014
360 35 cm x 35 cm
panels
14,880
Second
Production
November 9, 2014 –
November 29, 2014
705 35 cm x 35 cm
panels
29,135
Third Production
November 29, 2014 –
December 20, 2014
769 35 cm x 35 cm
panels
31,784
Fourth Production
January 4, 2015 –
January 24, 2015
1,222 35 cm x 35 cm
panels and 18 cm x 35
cm panels
50,508
28. Stage Time Period Goals
Total
Cost
Fifth Production
February 15, 2015 – March
7, 2015
1,760 35 cm x 35 cm
panels and 18 cm x 35
cm panels
72,744
Sixth
Production
March 29, 2015 –
April 18, 2015
2,053 35 cm x 35 cm
panels and 18 cm x 35
cm panels
84,856
Seventh
Production
May 10, 2015 –
May 30, 2015
2,346 35 cm x 35 cm
panels and 18 cm x 35
cm panels
96,968
Eighth
Production
June 21, 2015 –
July 11, 2015
2,310 35 cm x 35 cm
panels and 18 cm x 35
cm panels
95,480
Ninth
Production
August 2, 2015 – August
22, 2015
1,409 35 cm x 35 cm
panels and 18 cm x 35
cm panels
58,240
Scheduling and Costing: Year 1
29. Stage Time Period Goals Total Cost
First
Quarter
September 1, 2015 –
November 30, 2015
5,198 panels,
6,930 host connectors
214,848
Second
Quarter
December 1, 2015 –
February 29, 2016
7,937 panels,
10,583 host connectors
328,064
Third
Quarter
March 1, 2016 –
May 31, 2016
11,835 panels,
15,780 host connectors
489,180
Fourth
Quarter
June 1, 2016 –
August 31, 2016
17,682 panels,
23,577 host connectors
730,861
Scheduling and Costing: Year 2
30. Scheduling and Costing: Year 3
Stage Time Period Goals
Total
Cost
First
Quarter
September 1, 2016 –
November 30, 2016
20,314 panels,
27,085 host connectors
839,644
Second
Quarter
December 1, 2016 –
February 29, 2017
23,340 panels,
31,120 host connectors
964,720
Third
Quarter
March 1, 2017 –
May 31, 2017
26,819 panels,
35,759 host connectors
1,108,520
Fourth
Quarter
June 1, 2017 –
August 31, 2017
30,821 panels,
41,095 host connectors
1,273,936
31. (1) understand the consumers’ context of
usage, habits and practices
(2) conduct continuous research on design
and product re-engineering; and,
(3) enlist industrial engineers and designers
for product execution.
Competencies
32. Product
• Entry of similar products
• Ease of imitability
Risk Assessment
Supply chain
• Suppliers not meeting
deadlines
34. • Year 1
– Expected demand of 70% from target market
in Katipunan area
• Year 2
– High growth
– Different areas of Eastwood, Makati, Ortigas
and Taguig
Finances
35. • Net Profit Margin 29%
• Gross Profit Margin 39%
• Net Income
– Year 1: P235,730
– Year 2: P771,436
– Year 3: P807,116
• Breakeven: P151,028
Finances
