The process The Charlotte Agency follows when handling communications.

1. smooth™
. . . . . .
A process

2. We were hoping you’d ask! SMOOTH is the On The Go.
process JDW uses for all its communications. A message should change as its audience changes.
Whether we’re talking with clients, colleagues, Adapt almost seamlessly with the times.
or within, we try our best to be SMOOTH
Talkers. Here’s what we mean. Targeted.
Mass marketing has ceased to exist. It’s so 1980’s.
Simple. Know your audience, and know what they like to
Straight to the point messages. No need for a hear. We don’t waste time communicating with
fine-toothed comb when working with us. those who don’t want to hear it.
Make it Unique. Hard-Hitting.
You want a partner that will help your message Have you ever been kicked in the neck before?
fly above the crowds- not dive in it. Our Good, neither have we…but we’d remember if we
messaging must be different than the rest. did. Like a good strike, our messages should be
remembered too (most of the time our messages
On Time. won’t cause physical harm, don’t worry).
Message is created, sent and received exactly
when it’s supposed to be. Timelines are key.