Corporate Sponsorship Plan-Alex Bilodeau

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At the Terry O'Malley lecture series at Brock University, two classmates and I developed a corporate sponsorship plan to establish continued success for Alex Bilodeau (1st Canadian to win a gold medal on Canadian soil). This is our presentation, simple but effective. This posting is also to understand how this site works, and is for a social media class for Humber's PR Post-Graduate certificate program.

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Corporate Sponsorship Plan-Alex Bilodeau

  1. 1. Searching for gold…<br />SaralynCaughey, Dustin Hamilton & Brittany Bussi<br />
  2. 2. Summary<br />
  3. 3. Alex Bilodeau: A Campaign for his Lifestyle<br />Family Life<br />Olympic Gold<br />Educational Background<br />The Canadian Experience<br />The Canadian Paralympic Initiative<br />
  4. 4. Searching for Gold…<br />Geocaching: What is it?<br />Searching for Gold; Connections to Canadian Patriotism<br />Alex Bilodeau: Face of the Campaign<br />
  5. 5. Marketing Initiatives<br />Getting Started<br />Mainstream Media<br />WOM/Viral<br />Corporate Sponsorships <br />
  6. 6. Corporate Sponsorship: Connections<br />Sport Chek<br />Air Canada<br />Canadian Paralympic Committee<br />
  7. 7. Cypress by Alex Bilodeau<br />Ski equipment/apparel line, exclusively at Sport Chek<br />The meaning behind the brand, Cypress<br />Launch set to take place at Cypress Mountain<br />
  8. 8. Future of the Brand <br />Limitless Possibilities<br />Modern Canadian Icon<br />Bell Canada; future involvement<br />
  9. 9. Searching for Gold: Cypress by Alex Bilodeau<br />http://www.tigmarketing.ca/<br />

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