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Visual storytelling
- 1. © 2017 | STREET TOOLZ l LAGOS Visual Storytelling StorytellingPresented by Oluwaseun Duncan
- 2. © 2017 | STREET TOOLZ l LAGOS This document is strictly for client consumption only. No part of this proposal submitted may be used by any third party or the client outside the client organization without prior written approval from Street Toolz. Copyright
- 3. © 2017 | STREET TOOLZ l LAGOS Welcome When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. It will capture people’s hearts – by first attracting their brains. Paul J. Zak 2014 https://hbr.org/2014/10/why-your-brain-loves-good-storytelling 3
- 4. © 2017 | STREET TOOLZ l LAGOS 4
- 5. © 2017 | STREET TOOLZ l LAGOS 5
- 6. © 2017 | STREET TOOLZ l LAGOS Basic elements of a story • plot • setting • characters • conflict • climax • resolution. 6
- 7. © 2017 | STREET TOOLZ l LAGOS Make a Story with Three Images Three Images 7
- 8. © 2017 | STREET TOOLZ l LAGOS Storytelling through design elements 8 Symbolism Iconography and logos Colors and mood Composition Style Typography
- 9. © 2017 | STREET TOOLZ l LAGOS Storytelling through design elements 9
- 10. © 2017 | STREET TOOLZ l LAGOS Storytelling through design elements design elements 10
- 11. © 2017 | STREET TOOLZ l LAGOS Have a message Put it all together Research the audience and the client Use personas/Profiles Come up with story concepts The above is a developed creative brief The above is a developed creative brief The above is a developed creative brief The above is a developed creative brief The above is a developed creative brief The above is a developed creative brief The above is a developed creative brief 11
- 12. © 2017 | STREET TOOLZ l LAGOS Now Visually Tell a brand story 12
- 13. © 2017 | STREET TOOLZ l LAGOS Daal !ụ Ese Pupo!! Sai Godiya!!!
Editor's Notes
- The main goal for most design projects is to convey a message visually, in a way that hooks the viewer. What better way to make an idea stick than by telling a story? In this course, VP Creative Oluwaseun Duncan walks you through the elements of a compelling story, and demonstrates how to weave narrative into pictures and graphics, for maximum impact. Learn the tricks that writers, comic-strip artists, advertisers, and illustrators use to elicit emotional responses with stories, and how you can use these to practical application in your designs. Along the way, Stacey provides examples of great story-driven campaigns created by design firms like Hanson Dodge, Tribu Saatchi & Saatchi, and Aesthetic Apparatus; famous brands such as Harley-Davidson; and artists like our own Mary Jane Begin.
- What stories are and why people respond to them.
- Connect with your audience stimulate emotion worth a thousand words
- Story structure who is the protagonist what is the story problem The elements of surprise
- Purpose This exercise helps to test the creativity of delegates on their ability to make stories based on a series of images. Each delegate sees a series of images and needs to make an interesting story that will connects them all together. Discussion Who was good at creating an interesting story? Why was the story good? Which set of images proved to be the most difficult to make a story of?
- Basically Brand Identity
- Symbolism Iconography and logos colors and mood Composition style typography
- Symbolism/Image Iconography and logos colors and mood Composition/Layout style typography
- Symbolism/Image Iconography and logos colors and mood Composition/Layout style typography
- Purpose Using brand identity and a message Put it all together Research the audience and the client Using personas/Profiling Coming up with story concepts The creative brief