1. ancient animals
The kids of Australia were thrilled to explore the world of
ancient animals along with their paleontologist guides
Penny and Parker.
Woolworths’ shoppers received a free sachet containing
3 trading cards and a sticker with every $20 they spent
during the campaign, with bonus sachets if they
purchased participating products. The album expanded
on the education and entertainment while the Explorer
Kit brought the secret UV messages to life on the cards
and in the album.
Woolworths Australia – Sept 2015
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