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1. Presented by : Nguyễn Thị Huyền Trâm
Student ID : 13DH490513

7. When you are visiting a different place
or culture, you should try to follow
their customs and practices.

8. According to "businessculture.org",
people should adapt to the customs of
societies when doing business abroad to
know how to act accordingly in the
respective countries and situations.
People should adapt to the customs and
the culture of the business environment
where they are doing business.

10. 1. In The US
On May 4,1961, McDonalds first filed for a US trademark
on the name “McDonald’s”.

11. Restaurant’s type
Just only ordering and driving around the restaurant to
receive the food.
D
R
I
V
E
-
T
H
R
U

12. Price
$3 - $8/PIECE

13. Hamburger
McDonald's USA Hamburger’s Ingredients:
- KETCHUP,
- 100% BEEFPATTY
- REGULARBUN
- ONIONS
- PICKLESLICES
- MUSTARD

14. 2. In the India
Mc Donald’s entered India in 1996 when the fast
food retail market in India was at a nascent stage.

15. Restaurant’s type

16. 1Price
$1 ~ 45
rupee
50 – 200
Rupee/piece

17. Serving non-beef and non-pork products.

18. Veg supreme McMuffin Chicken Maharaja Mac
Mcdonaldsindia.net

19. Developing special sauces that use local
spices and chilies.
Mcdonaldsindia.net

20. Mcdonaldsindia.net

21. Researching
Assessing
Changing

23. A
• Explanation Of The
Proverb
B
• Case Of McDonald’s
C
• Lesson Learned

24. REFERENCES
 http://www.mcdonaldsindia.net/mcdonalds-
india.aspx
 https://www.google.com/search?q=mcdonalds+indi
a&espv=2&biw=1920&bih=945&source=lnms&tbm
=isch&sa=X&ei=TjBPVc7vH4X5mAWg2IGYDg&ve
d=0CAcQ_AUoAg
 http://www/usingenglish.com/customs-
traditionsfromAroundtheWorld.aspx
 https://www.facebook.com/McDonalds/photos_strea
m