10. Accurate Measurements
• Your bio-metric device, the Fitlinxx
Actiped, is a motion sensor, which
measures your steps, distance,
intensity levels, calories, time and
more
11. Accurate Measurements
• The device is worn
on your shoe and
enables L4L to
capture your
movement data and
wirelessly upload to
your personal
activity page
17. Motivation/Inspiration
• L4L drives sustained behavioral change and improves
customer satisfaction
• Social engagement is the key success factor
18. Motivation/Inspiration
• Unique motivational tactics keep engagement levels high
- Game theory element
- Public and private goal declaration
- Peer-to-peer engagement
- Economic incentive
- Active virtual events
19. Motivation/Inspiration
• How L4L benefits business
- Corp. wellness partners (add descriptors)
- Healthy living brands
- Health Clubs
- Health technology partners
- Retailers
- Media
• Opportunity of expansion to wider business lines
20. • L4L engages members with a compelling value proposition; earn “Meaningful
Value” for becoming and staying fit
• Status, recognition and achievement principles build self esteem, and long term
adoption (based on proven models; Facebook, Twitter, Farmville, Nike+, etc.)
• L4L incorporates biometric health tracking technology, provides a baseline of
“evidence-based, measurable objective data tracking”
• L4L eco-system of motivated sponsors, providers, agencies, and partners who
can be connected simultaneously to: SEN links private and public sectors
together in a seamless user experience.