Dressinglab is a fashion directory and community, where users can create and share outfits using real products from different brands that can actually be bought in their country.

1. THE SOCIAL NETWORK
THAT WILL CHANGE THE
WAY TO DISCOVER AND
BUY FASHION ONLINE

2. Women looking for inspiration have to
visit too many different places in order find to it
And many times feel frustrated when
the clothes they liked are not
affordable or even available to be
purchased

3. Also, so much time is wasted when shopping online
To find a
garment they
“need”, they
have to visit all
the websites of
their favorite
brands
And sometimes miss the chance
to discover emergent designer
brands
...AND
MORE...
“need” in fashion language means want ;)

4. For them, we
have created...
The solution to:
• Save time when
shopping
• And find inspiration
(with affordable
garments) in just
one place

5. A website and a mobile APP where they will find...

6. The catalogue of different stores & brands in one place

7. A Lab to create outfits

8. A place for fashion discovery and inspiration
Curated by the
community

9. Various online and offline
strategies to build this community

10. Gamification through social media
Skinny jeans ZARA
View rules of contest
45€
BUY
>> CHECK THE OUTFITS CREATED <<
SHARE IT TO WIN IT

11. Micro-sites
To democratize outfits that fashion icons
have worn by using affordable products
To enlighten a selection of products for
seasonal campaigns

12. SEO

13. Events & Influencers

14. A proved revenue model that leverages
on that community

15. Affiliate marketing
Performance
(CPC, CPA)
Performance
(CPC, CPA)

16. Targeted advertisement
Performance
(CPC, CPA)
Branding
(CPC, CPA)

17. BIG DATA (potential revenue model)
Data mining of all interactions happening
within the community. This information can
be extremely valuable for the brands, in
order to understand their customers.

18. MEET OUR TEAM
Carolina Giraldo F
CEO - CO-FOUNDER
International
Management
IAE, Grenoble
Angela Amaya O
BD – CO-FOUNDER
International
Negotiation
Université de Provence
Julia Gensburger
Country and Product Manager
Master Geomarketing and
Multimedia
Université Vincennes-Saint-Denis

19. Milestones
Nov 2014
May 2015
March 2015
1.0
July 2015
May 2016
RAISED
5K USD
Nov 2016
We have a product ready and live
with already 5500 subscribed
users in Colombia and over
2500 active products.
Pre-acceleration
in Argentina
RAISED
20K USD
FFF
FFF
RAISED
15K USD
+25K
Followers
LAUNCHED

20. Sergio Florez
Developer
Juan Zuluaga
Web Developer
Our Tech team provided by our investor RockaLabs
Mauricio Morales
CTO
Computing Research.
U. Complutence
Ernesto García
Product & Digital Strategy
MBA
IE, Madrid
ADVISORS
(FOUNDERS)
DEVELOPERS & DESIGNERS
Felipe Salazar
Developer
Laura Aguirre
Designer

21. Investment
General
expenses
Tech
Marketing
HR
SEED
CAPITAL
150K USD

22. CAROLINA GIRALDO
CEO & co-founder
carolina.giraldo@dressinglab.com
(+33) 7 68 78 04 27
Skype: carogiraldofer
Contact us
ANGELA AMAYA
Co-founder & BD
angela.amaya@dressinglab.com
(+33) 6 68 24 74 20
Skype: angela.ao

23. JULIA GENSBURGER
Co-founder & Country Manager
julia.gensburger@dressinglab.com
(+33) 6 82 19 72 97
Skype: julia.gensburger
Contact us

24. ANNEXES

25. Tech Stack

26. USA/EUROPE
Lead Generator
Social
Shopping
Competition
LATAM

27. They are talking about us