3 Important Steps. Step 2.5: Prepare GDPR In this presentation we continue to discuss how U.S. e-commerce companies can succeed in Europe. Trends. Tools. Opportunities. This short presentation is about GDPR which is a preparation activity from our 2nd step for achieving sustainable growth in Europe in which we have Step 1: Plan & Research. Step 2: Prepare. Step 3: Promote and Scale. GDPR stands for General Data Protection Regulation. It is a strict law that, though passed by the European Union, imposes obligations onto organizations anywhere in the world if they target or collect data from people in the EU. It's a law that protects user's personal data and privacy, letting individuals know how a company is going to use their data (the company website must inform them) and if user doesn’t agree, gives them a chance to unsubscribe from every email, remarketing list and so on whilst also giving them the option to request access to all personal data that the company holds on them. If European companies, as well as those dealing with the transfer of EU users' data outside of the EU and EEA areas, don’t follow GPPR a fine up to 4% of the company's turnover is imposed by the government.