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Content localization. 3 Important Steps How U.S. eCommerce Companies Can Succeed in Europe
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Step 2.1: Prepare Local Content In this presentation we continue to discuss how U.S. e-commerce companies can succeed in Europe. Trends. Tools. Opportunities. This short presentation is about content localization which is a preparation activity from step 2. To recap, there are 3 must follow steps if you wish to get sustainable growth in Europe. Step 1 is Plan & Research, Step 2 is Prepare, and step 3 is Promote & Scale. According to Harvard Business Review, 72% of consumers spend most of their time browsing websites in their own language. We can see that website language is important in other Google research which shows that 56% of Europeans are not open to using websites which are not written in their own language. Other Google research reveals that 82% of shoppers are more likely to buy if the website is in their own language. It’s important to remember that translation is not the same as localization so companies should always localize content rather than just translate it.
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Content localization. 3 Important Steps How U.S. eCommerce Companies Can Succeed in Europe
- Localization
- 72% of consumers spend most of their time on websites in their own language Source: Harvard Business Review: Speak to Global Customer in Their Own Language
- Timeline of Europeans are not open to using websites which are written in non-native languages to them 56% Source: Google
- Localization matters Google research shows that localization is TOP operational hurdle for eCommerce companies1 82% of shoppers are more likely to buy if website is in their own language2 44% of exporters say that localizing their website content is a prohibitive factor for growth3 Source: (1) Google internal survey with advertisers, (2) Can’t Read Won’t Buy, Localization Survey , (3) Can’t Read Won’t Buy, Localization Survey Pirture source: nothingventured.rocks, askwpexpert.com.au
- Translation is not Localization
- Source: phrase.com “eat your fingers off!”
- “Nothing sucks like an Electrolux” Source: phrase.com