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Customer service. How U.S. eCommerce Ccompanies Can Succeed in Europe
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3 Important Steps. Step 2.4: Prepare Customer Service In this presentation we continue to discuss how U.S. e-commerce companies can succeed in Europe. Trends. Tools. Opportunities. This short presentation is about customer service which is a preparation activity from step 2. To recap, there are 3 steps you should follow if you wish to get sustainable growth in Europe. Step 1 is Plan & Research, Step 2 is Prepare, and Step 3 is Promote & Scale. According to Microsoft research, 64% of consumers have stopped doing business with a company due to a poor customer service experience. Users have different response time expectations across different channels but according to a PostNord report, most users expect free and fast support.
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Customer service. How U.S. eCommerce Ccompanies Can Succeed in Europe
- Customer service
- 60% of consumers have stopped doing business with a brand due to a single poor customer service experience Source: Microsoft, State of Global Customer Service Report
- Different channels, different expectations
- Source: eCommerce in Europe, PostNord Report (2016)
- Glad to answer your questions Victor King iMarketings.eu U.S. Representative (Chicago) Export Planner. Partner (+1) 224-254-4957 vk@imarketings.eu
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