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Climate summit-2014 logo-guideline-s_apprv1aug14
1. LOGO USE GUIDELINES โข United Nations, New York / July 2014 1
Climate Summit 2014
Logo and Waiver of Liability
These guidelines, and the accompanying graphic guidelines, must be provided to
requesters. Whenever the special emblem is uploaded on the internet, the guidelines
must be uploaded on the same page.
I. Design
In the Climate Summit 2014 logo, multiple facets of various sizes and colours are drawn
together towards a central point. This evokes the Summitโs goal of uniting diverse
government, business and civil society stakeholders towards a shared goal: to mobilize action
and ambition on climate change.
The visual identity deliberately moves away from the iconography and color palettes
typically associated with climate change, instead emphasizing abstract notions of dynamism,
hope and interconnectedness.
The designโs facets may be seen to evoke a roundtable seating plan, viewed from above, and
the circle seen in the negative space of the logo represents the world, suggesting the global
nature of the Summit and the issues at hand.
The words โClimate Summit 2014โ appear below the logo together with the slogan
โCatalyzing Actionโ.
The Climate Summit 2014 logo is available in a square format and in the six official United
Nations languages: Arabic, Chinese, English, French, Russian and Spanish, as well as
additional languages including Portuguese, Dutch, German, Finnish and Swedish. Interested
entities are encouraged to translate the text into local languages, provided that they will state
clearly that they are solely responsible for the accuracy of the translation.
2. LOGO USE GUIDELINES โข United Nations, New York / July 2014 2
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II. Use of the logo
Use of the logo by United Nations offices, Funds and Programmes and other subsidiary
organs and organizations of the United Nations System
United Nations offices, Funds and Programmes and other subsidiary organs and
organizations of the United Nations System may use the Climate Summit 2014 logo without
obtaining prior approval from the United Nations Department of Public Information.
However, for reporting purposes, the United Nations Department of Public Information
should be informed of events and information materials and items for which the logo is used
including, inter alia, publications, posters, brochures, videos, pins, T-shirts, etc.
The Climate Summit 2014 logo must be used only in its entirety. Moreover, if the UN office,
Fund and Programme or other subsidiary organ or organizations of the United Nations
system has its own specific logo, the latter should be displayed side by side with the Climate
Summit 2014 logo.
Use of the logo by non-UN entities
Entities outside the UN system, including Governments, intergovernmental organizations,
not-for-profit organizations, and private sector entities, may use the logo after obtaining
approval from United Nations Department of Public Information in accordance with the
requirements outlined below.
The logo of the Climate Summit 2014 is primarily intended for two kinds of promotional use:
a) information, and b) fundraising.
a) Information uses of the logo
Information uses of the logo are those which are:
โข Primarily illustrative; and
โข Not intended to raise funds.
The Climate Summit 2014 logo must be used only in its entirety. Moreover, it cannot be used
alone but must be displayed side by side with the logo of the entity.
The logo of the entity must be given pre-eminence via-ร -vis the Climate Summit 2014 logo
and the following sentence must be included below or in the proximity of the entityโs
logo:โ[the name of the entity] supports Climate Summit 2014โ. The authorization is limited
to the use of the Climate Summit 2014 logo, and the United Nations emblem cannot be used
by the entity.
The authorization to use the Climate Summit 2014 logo does not permit the user of the logo
to sub-license or to further authorize the use of the logo to any other entities.
Therefore, any non-UN entity interested in using the Climate Summit 2014 logo must apply
for approval directly from the UN Department of Public Information.
3. LOGO USE GUIDELINES โข United Nations, New York / July 2014 3
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When requesting approval, the entities must provide:
โข A short statement of identity (nature of the entity and its objectives).
โข An explanation of how and where the logo will be used, including the names of
countries/territories where the logo will be used.
โข A waiver of liability (please see the text below) signed by the entity requesting to use the
logo.
b) Fundraising uses of the logo
Fundraising uses of the logo are those intended to raise resources to cover costs of
activities in support of Climate Summit 2014 to be held on 23 September 2014.
The Climate Summit 2014 logo must be used only in its entirety. Moreover, it cannot be used
alone but must be displayed side by side with the logo of the entity. The logo of the entity
must be given preeminence via-ร -vis the Climate Summit 2014 logo and the following
sentence must be included below or in the proximity of the entityโs logo:โ[the name of the
entity] supports Climate Summit 2014.โ The authorization is limited to the use of the Climate
Summit 2014 logo, and the United Nations emblem cannot be used by the entity.
The authorization to use the Climate Summit 2014 does not permit the user of the logo to
sub-license or to further authorize the use of the logo to any other entities.
Therefore, any non-UN entity interested in using the Climate Summit 2014 logo must apply
for approval directly from the UN Department of Public Information.
When requesting permission to use the Climate Summit 2014 logo for fundraising purposes,
the entities must provide:
โข A short statement of identity (nature of the entity and its objectives).
โข An explanation of how and where the logo will be used.
โข An explanation of how, when and where the fundraising will take place.
โข A summary budget.
โข An explanation of how the proceeds would be allocated to cover costs of activities in
support of Climate Summit 2014, including any proposed contributions that the entity
would make to the United Nations and/or to local, national or international organizations
in support of Climate Summit 2014.
โข A waiver of liability (please see the text below) signed by the entity requesting to use the
logo.
4. LOGO USE GUIDELINES โข United Nations, New York / July 2014 4
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III. Length of use of logo
The Climate Summit 2014 logo may be used from July 2014 to September 2014. The logo
may be used beyond September 2014 for reporting and in reference to publications about the
Climate Summit held on 23 September 2014.
IV. Liability
All entities whose request to use the logo has been approved for the purposes specified herein
must agree to the following provisions on waiver of liability.
โข The entity is responsible for ensuring that the activities are carried out in accordance with
the applicable law and for ensuring that the appropriate insurance is maintained to cover
the risks arising out of such activities.
โข The United Nations does not assume any responsibility for the activities of the entity.
โข The entity shall hold harmless and defend the United Nations and its officials against any
action that may be brought against the United Nations or its officials as a result of the use
of the logo by the entity.
The waiver of liability form, signed by the entity, must be submitted with the request to use
the logo. The entity will not carry out the proposed activities until the request is approved and
the duly signed waiver of liability is received by the UN Department of Public Information.
V. Disclaimer
โข The Climate Summit 2014 logo is property of the United Nations and the United Nations
owns all rights thereto, including its use.
โข The Climate Summit 2014 logo can only be used to identify events and activities related
to the Climate Summit 2014.
โข The Climate Summit 2014 logo may only be used after a Waiver of Liability for the use
of the logo of the Climate Summit 2014 has been received by the UN Department of
Public Information and the request to use the logo has been approved.
โข By using the Climate Summit 2014 logo the entity agrees to provide information to the
Department of Public Information on the events or activities for which it is used. This
information will be used for reporting purposes on Climate Summit 2014.
โข The authorization to use the Climate Summit 2014 logo or the publication of an event
organized by an outside entity does not imply United Nationsโ endorsement of the
planned activities or the outside entity.
โข The Climate Summit 2014 logo may not be reproduced for the purpose of self-promotion,
or obtaining any commercial or personal financial gain, nor may it be used in any manner
that implies United Nations endorsement of the products or activities of a commercial
enterprise.
โข The United Nations will not assume any responsibility or liability arising from the
translation of the text of the logo into non-UN official languages.
โข Please give credit to the United Nations when using the Climate Summit 2014 logo.
5. LOGO USE GUIDELINES โข United Nations, New York / July 2014 5
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VI. Inquiries
Please send inquiries to:
United Nations Department of Public Information, Strategic Communications Division,
Development Section, United Nations Secretariat S-1024, New York, NY 10017, email:
prudhommem@un.org
The Waiver of Liability is on page 6.
The Graphic guidelines are on page 7.
6. LOGO USE GUIDELINES โข United Nations, New York / July 2014 6
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Waiver of Liability
for the Use of the Climate Summit 2014 Logo
The undersigned acknowledges that, in using the logo for the Climate Summit 2014 as
explained in its submission dated _____________ to the UN Department of Public
Information:
a. The undersigned is responsible for ensuring that the activities of the undersigned are
carried out in accordance with the applicable law and for ensuring that the appropriate
insurance is maintained to cover the risks arising out of such activities.
b. The United Nations does not assume any responsibility for the activities of the
undersigned.
c. The entity named below will hold harmless and defend the United Nations and its officials
against any action that may be brought against the United Nations or its officials as a result of
the use of the logo.
d. If the entity translates the text of the logo into non-UN official languages, the entity will
state clearly that it takes sole responsibility for the accuracy of the translation. The United
Nations does not assume any responsibility or liability arising from the translated text.
e. The entity will use the logo only after this Waiver of Liability has been received by the UN
Department of Public Information and the request to use the logo has been approved.
Signed _____________________________________________________
Full Name (block letters) ______________________________________
Affiliation (block letters) _______________________________________
Name of Organization ________________________________________
Email ______________________________________________________
Date_______________________________________________________
Please send the signed form to:
United Nations Department of Public Information, Strategic Communications Division,
Development Section, United Nations Secretariat S-1024, New York, NY 10017, email:
prudhommem@un.org
8. LOGO USE GUIDELINES โข Graphic Design Unit / KSD / OD / DPI โข United Nations, New York / July 2014
THE MAIN TYPEFACE USED FOR THE CLIMATE SUMMIT 2014 LOGO
U.S. 101 BOLD FOR TAGLINE
abcdefghijklmnopqrstuvwxyz`1234567890-=/~!&*() +|:โ?
WEB FONT WHICH CAN BE PAIRED WITH THE CLIMATE LOGO ONLINE
AVENIR LT STD
abcdefghijklmnopqrstuvwxyz`1234567890-=
SECONDARY FONT WHICH CAN BE USED ONLINE OR IN LONGER DOCUMENTS
OSWALD BOOK
abcdefghijklmnopqrstuvwxyz`1234567890-=
The Climate Summit typeface is U.S.101. It was selected as it is
clean, bold, contemporary and legible.
Oswald, in the various weights available, can be used as a
secondary font online or for longer documents.
Avenir may be used as body text in longer documents or online.
1 TYPOGRAPHY
8
OSWALD BOLD
abcdefghijklmnopqrstuvwxyz`1234567890-=
OSWALD LIGHT
abcdefghijklmnopqrstuvwxyz`1234567890-=
9. LOGO USE GUIDELINES โข Graphic Design Unit / KSD / OD / DPI โข United Nations, New York / July 2014 9
2 COLOUR OF LOGO
These are the colours which are approved
to use for the Climate Summit Logo.
80% K
65% K
70% K
50% K
100% K
R 51 792 5 G CB 1 3 05 9 M YE XK# B B83373 0F H
R 60 015 0 G C B 23 0 98 M YE XK# 0 C8D5300A H
R 15 21 2 8 G2 CB 9 169 Y EKX 1 # 7 DD440 D M 8 H
R 0 G 0 C B2 0 0 7 Y0 M 0 6K8 1 E X# 00 00 00 R 240 G 130 B 57 C 2 Y 60 M 87 K 0 HEX# F08239
These are the colors which are approved
to use for the grayscale version of the
Climate Summit logo.
10. LOGO USE GUIDELINES โข Graphic Design Unit / KSD / OD / DPI โข United Nations, New York / July 2014 10
Shown are the minimum sizes the Logo can be reproduced at,
for print products. There is no maximum size for reproduction
of the Logo.
3 SIZE
3.1 MINIMUM SIZE FOR LOGO WITH TAGLINE
Width = 2.5 inch
Font size of โCatalyzing
Actionโ should not be smaller
than 8 pt
Height = proportionate to width
11. LOGO USE GUIDELINES โข Graphic Design Unit / KSD / OD / DPI โข United Nations, New York / July 2014 11
Unless the Logo is used full bleed, the following guidelines
should be followed.
Always maintain the minimum clear space around the Logo to
preserve its integrity. To maintain visual clarity and to provide
maximum impact, the Logo must never appear to be linked to
or crowded by copy, photographs or graphic elements.
The minimum clear space must never differ proportionally
from the diagrams demonstrated on this page. The minimum
clear space for the Logo is 0.25โ from edge of logo to edge of
page.
4 CLEAR SPACE
0.25โ
0.25โ 0.25โ
0.25โ
0.25โ 0.25โ
0.25โ
0.25โ
12. LOGO USE GUIDELINES โข Graphic Design Unit / KSD / OD / DPI โข United Nations, New York / July 2014
Do not distort the logo proportions
Do not rearrange elements of the logo
Do not change colours of the logo
Do not change opacity of the logo
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Consistency of the appearance of the Logo is important.
It should only be reproduced from the artwork provided.
Shown are some of the common mistakes.
5 LOGO MISUSE
13. LOGO USE GUIDELINES โข Graphic Design Unit / KSD / OD / DPI โข United Nations, New York / July 2014 13
The Logo is available in the six official languages
of the United Nations.
6 MULTILINGUAL VERSIONS