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LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 1 
Climate Summit 2014 
Logo and Waiver of Liability 
These guidelines, and the accompanying graphic guidelines, must be provided to 
requesters. Whenever the special emblem is uploaded on the internet, the guidelines 
must be uploaded on the same page. 
I. Design 
In the Climate Summit 2014 logo, multiple facets of various sizes and colours are drawn 
together towards a central point. This evokes the Summitโ€™s goal of uniting diverse 
government, business and civil society stakeholders towards a shared goal: to mobilize action 
and ambition on climate change. 
The visual identity deliberately moves away from the iconography and color palettes 
typically associated with climate change, instead emphasizing abstract notions of dynamism, 
hope and interconnectedness. 
The designโ€™s facets may be seen to evoke a roundtable seating plan, viewed from above, and 
the circle seen in the negative space of the logo represents the world, suggesting the global 
nature of the Summit and the issues at hand. 
The words โ€œClimate Summit 2014โ€ appear below the logo together with the slogan 
โ€œCatalyzing Actionโ€. 
The Climate Summit 2014 logo is available in a square format and in the six official United 
Nations languages: Arabic, Chinese, English, French, Russian and Spanish, as well as 
additional languages including Portuguese, Dutch, German, Finnish and Swedish. Interested 
entities are encouraged to translate the text into local languages, provided that they will state 
clearly that they are solely responsible for the accuracy of the translation.
LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 2 
2 
II. Use of the logo 
Use of the logo by United Nations offices, Funds and Programmes and other subsidiary 
organs and organizations of the United Nations System 
United Nations offices, Funds and Programmes and other subsidiary organs and 
organizations of the United Nations System may use the Climate Summit 2014 logo without 
obtaining prior approval from the United Nations Department of Public Information. 
However, for reporting purposes, the United Nations Department of Public Information 
should be informed of events and information materials and items for which the logo is used 
including, inter alia, publications, posters, brochures, videos, pins, T-shirts, etc. 
The Climate Summit 2014 logo must be used only in its entirety. Moreover, if the UN office, 
Fund and Programme or other subsidiary organ or organizations of the United Nations 
system has its own specific logo, the latter should be displayed side by side with the Climate 
Summit 2014 logo. 
Use of the logo by non-UN entities 
Entities outside the UN system, including Governments, intergovernmental organizations, 
not-for-profit organizations, and private sector entities, may use the logo after obtaining 
approval from United Nations Department of Public Information in accordance with the 
requirements outlined below. 
The logo of the Climate Summit 2014 is primarily intended for two kinds of promotional use: 
a) information, and b) fundraising. 
a) Information uses of the logo 
Information uses of the logo are those which are: 
โ€ข Primarily illustrative; and 
โ€ข Not intended to raise funds. 
The Climate Summit 2014 logo must be used only in its entirety. Moreover, it cannot be used 
alone but must be displayed side by side with the logo of the entity. 
The logo of the entity must be given pre-eminence via-ร -vis the Climate Summit 2014 logo 
and the following sentence must be included below or in the proximity of the entityโ€™s 
logo:โ€œ[the name of the entity] supports Climate Summit 2014โ€. The authorization is limited 
to the use of the Climate Summit 2014 logo, and the United Nations emblem cannot be used 
by the entity. 
The authorization to use the Climate Summit 2014 logo does not permit the user of the logo 
to sub-license or to further authorize the use of the logo to any other entities. 
Therefore, any non-UN entity interested in using the Climate Summit 2014 logo must apply 
for approval directly from the UN Department of Public Information.
LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 3 
3 
When requesting approval, the entities must provide: 
โ€ข A short statement of identity (nature of the entity and its objectives). 
โ€ข An explanation of how and where the logo will be used, including the names of 
countries/territories where the logo will be used. 
โ€ข A waiver of liability (please see the text below) signed by the entity requesting to use the 
logo. 
b) Fundraising uses of the logo 
Fundraising uses of the logo are those intended to raise resources to cover costs of 
activities in support of Climate Summit 2014 to be held on 23 September 2014. 
The Climate Summit 2014 logo must be used only in its entirety. Moreover, it cannot be used 
alone but must be displayed side by side with the logo of the entity. The logo of the entity 
must be given preeminence via-ร -vis the Climate Summit 2014 logo and the following 
sentence must be included below or in the proximity of the entityโ€™s logo:โ€œ[the name of the 
entity] supports Climate Summit 2014.โ€ The authorization is limited to the use of the Climate 
Summit 2014 logo, and the United Nations emblem cannot be used by the entity. 
The authorization to use the Climate Summit 2014 does not permit the user of the logo to 
sub-license or to further authorize the use of the logo to any other entities. 
Therefore, any non-UN entity interested in using the Climate Summit 2014 logo must apply 
for approval directly from the UN Department of Public Information. 
When requesting permission to use the Climate Summit 2014 logo for fundraising purposes, 
the entities must provide: 
โ€ข A short statement of identity (nature of the entity and its objectives). 
โ€ข An explanation of how and where the logo will be used. 
โ€ข An explanation of how, when and where the fundraising will take place. 
โ€ข A summary budget. 
โ€ข An explanation of how the proceeds would be allocated to cover costs of activities in 
support of Climate Summit 2014, including any proposed contributions that the entity 
would make to the United Nations and/or to local, national or international organizations 
in support of Climate Summit 2014. 
โ€ข A waiver of liability (please see the text below) signed by the entity requesting to use the 
logo.
LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 4 
4 
III. Length of use of logo 
The Climate Summit 2014 logo may be used from July 2014 to September 2014. The logo 
may be used beyond September 2014 for reporting and in reference to publications about the 
Climate Summit held on 23 September 2014. 
IV. Liability 
All entities whose request to use the logo has been approved for the purposes specified herein 
must agree to the following provisions on waiver of liability. 
โ€ข The entity is responsible for ensuring that the activities are carried out in accordance with 
the applicable law and for ensuring that the appropriate insurance is maintained to cover 
the risks arising out of such activities. 
โ€ข The United Nations does not assume any responsibility for the activities of the entity. 
โ€ข The entity shall hold harmless and defend the United Nations and its officials against any 
action that may be brought against the United Nations or its officials as a result of the use 
of the logo by the entity. 
The waiver of liability form, signed by the entity, must be submitted with the request to use 
the logo. The entity will not carry out the proposed activities until the request is approved and 
the duly signed waiver of liability is received by the UN Department of Public Information. 
V. Disclaimer 
โ€ข The Climate Summit 2014 logo is property of the United Nations and the United Nations 
owns all rights thereto, including its use. 
โ€ข The Climate Summit 2014 logo can only be used to identify events and activities related 
to the Climate Summit 2014. 
โ€ข The Climate Summit 2014 logo may only be used after a Waiver of Liability for the use 
of the logo of the Climate Summit 2014 has been received by the UN Department of 
Public Information and the request to use the logo has been approved. 
โ€ข By using the Climate Summit 2014 logo the entity agrees to provide information to the 
Department of Public Information on the events or activities for which it is used. This 
information will be used for reporting purposes on Climate Summit 2014. 
โ€ข The authorization to use the Climate Summit 2014 logo or the publication of an event 
organized by an outside entity does not imply United Nationsโ€™ endorsement of the 
planned activities or the outside entity. 
โ€ข The Climate Summit 2014 logo may not be reproduced for the purpose of self-promotion, 
or obtaining any commercial or personal financial gain, nor may it be used in any manner 
that implies United Nations endorsement of the products or activities of a commercial 
enterprise. 
โ€ข The United Nations will not assume any responsibility or liability arising from the 
translation of the text of the logo into non-UN official languages. 
โ€ข Please give credit to the United Nations when using the Climate Summit 2014 logo.
LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 5 
5 
VI. Inquiries 
Please send inquiries to: 
United Nations Department of Public Information, Strategic Communications Division, 
Development Section, United Nations Secretariat S-1024, New York, NY 10017, email: 
prudhommem@un.org 
The Waiver of Liability is on page 6. 
The Graphic guidelines are on page 7.
LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 6 
6 
Waiver of Liability 
for the Use of the Climate Summit 2014 Logo 
The undersigned acknowledges that, in using the logo for the Climate Summit 2014 as 
explained in its submission dated _____________ to the UN Department of Public 
Information: 
a. The undersigned is responsible for ensuring that the activities of the undersigned are 
carried out in accordance with the applicable law and for ensuring that the appropriate 
insurance is maintained to cover the risks arising out of such activities. 
b. The United Nations does not assume any responsibility for the activities of the 
undersigned. 
c. The entity named below will hold harmless and defend the United Nations and its officials 
against any action that may be brought against the United Nations or its officials as a result of 
the use of the logo. 
d. If the entity translates the text of the logo into non-UN official languages, the entity will 
state clearly that it takes sole responsibility for the accuracy of the translation. The United 
Nations does not assume any responsibility or liability arising from the translated text. 
e. The entity will use the logo only after this Waiver of Liability has been received by the UN 
Department of Public Information and the request to use the logo has been approved. 
Signed _____________________________________________________ 
Full Name (block letters) ______________________________________ 
Affiliation (block letters) _______________________________________ 
Name of Organization ________________________________________ 
Email ______________________________________________________ 
Date_______________________________________________________ 
Please send the signed form to: 
United Nations Department of Public Information, Strategic Communications Division, 
Development Section, United Nations Secretariat S-1024, New York, NY 10017, email: 
prudhommem@un.org
LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 7 
1 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 
2 Colour of logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 
3 Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 
3.1 Minimum size for logo with tagline . . . . . . . . . . . . . . 10 
4 Clear space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 
5 Logo misuse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 
6 Multilingual versions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 
CLIMATE SUMMIT LOGO 
GRAPHIC GUIDELINES
LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 
THE MAIN TYPEFACE USED FOR THE CLIMATE SUMMIT 2014 LOGO 
U.S. 101 BOLD FOR TAGLINE 
abcdefghijklmnopqrstuvwxyz`1234567890-=/~!&*() +|:โ€? 
WEB FONT WHICH CAN BE PAIRED WITH THE CLIMATE LOGO ONLINE 
AVENIR LT STD 
abcdefghijklmnopqrstuvwxyz`1234567890-= 
SECONDARY FONT WHICH CAN BE USED ONLINE OR IN LONGER DOCUMENTS 
OSWALD BOOK 
abcdefghijklmnopqrstuvwxyz`1234567890-= 
The Climate Summit typeface is U.S.101. It was selected as it is 
clean, bold, contemporary and legible. 
Oswald, in the various weights available, can be used as a 
secondary font online or for longer documents. 
Avenir may be used as body text in longer documents or online. 
1 TYPOGRAPHY 
8 
OSWALD BOLD 
abcdefghijklmnopqrstuvwxyz`1234567890-= 
OSWALD LIGHT 
abcdefghijklmnopqrstuvwxyz`1234567890-=
LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 9 
2 COLOUR OF LOGO 
These are the colours which are approved 
to use for the Climate Summit Logo. 
80% K 
65% K 
70% K 
50% K 
100% K 
R 51 792 5 G CB 1 3 05 9 M YE XK# B B83373 0F H 
R 60 015 0 G C B 23 0 98 M YE XK# 0 C8D5300A H 
R 15 21 2 8 G2 CB 9 169 Y EKX 1 # 7 DD440 D M 8 H 
R 0 G 0 C B2 0 0 7 Y0 M 0 6K8 1 E X# 00 00 00 R 240 G 130 B 57 C 2 Y 60 M 87 K 0 HEX# F08239 
These are the colors which are approved 
to use for the grayscale version of the 
Climate Summit logo.
LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 10 
Shown are the minimum sizes the Logo can be reproduced at, 
for print products. There is no maximum size for reproduction 
of the Logo. 
3 SIZE 
3.1 MINIMUM SIZE FOR LOGO WITH TAGLINE 
Width = 2.5 inch 
Font size of โ€œCatalyzing 
Actionโ€ should not be smaller 
than 8 pt 
Height = proportionate to width
LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 11 
Unless the Logo is used full bleed, the following guidelines 
should be followed. 
Always maintain the minimum clear space around the Logo to 
preserve its integrity. To maintain visual clarity and to provide 
maximum impact, the Logo must never appear to be linked to 
or crowded by copy, photographs or graphic elements. 
The minimum clear space must never differ proportionally 
from the diagrams demonstrated on this page. The minimum 
clear space for the Logo is 0.25โ€ from edge of logo to edge of 
page. 
4 CLEAR SPACE 
0.25โ€ 
0.25โ€ 0.25โ€ 
0.25โ€ 
0.25โ€ 0.25โ€ 
0.25โ€ 
0.25โ€
LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 
Do not distort the logo proportions 
Do not rearrange elements of the logo 
Do not change colours of the logo 
Do not change opacity of the logo 
12 
Consistency of the appearance of the Logo is important. 
It should only be reproduced from the artwork provided. 
Shown are some of the common mistakes. 
5 LOGO MISUSE
LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 13 
The Logo is available in the six official languages 
of the United Nations. 
6 MULTILINGUAL VERSIONS

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Climate summit-2014 logo-guideline-s_apprv1aug14

  • 1. LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 1 Climate Summit 2014 Logo and Waiver of Liability These guidelines, and the accompanying graphic guidelines, must be provided to requesters. Whenever the special emblem is uploaded on the internet, the guidelines must be uploaded on the same page. I. Design In the Climate Summit 2014 logo, multiple facets of various sizes and colours are drawn together towards a central point. This evokes the Summitโ€™s goal of uniting diverse government, business and civil society stakeholders towards a shared goal: to mobilize action and ambition on climate change. The visual identity deliberately moves away from the iconography and color palettes typically associated with climate change, instead emphasizing abstract notions of dynamism, hope and interconnectedness. The designโ€™s facets may be seen to evoke a roundtable seating plan, viewed from above, and the circle seen in the negative space of the logo represents the world, suggesting the global nature of the Summit and the issues at hand. The words โ€œClimate Summit 2014โ€ appear below the logo together with the slogan โ€œCatalyzing Actionโ€. The Climate Summit 2014 logo is available in a square format and in the six official United Nations languages: Arabic, Chinese, English, French, Russian and Spanish, as well as additional languages including Portuguese, Dutch, German, Finnish and Swedish. Interested entities are encouraged to translate the text into local languages, provided that they will state clearly that they are solely responsible for the accuracy of the translation.
  • 2. LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 2 2 II. Use of the logo Use of the logo by United Nations offices, Funds and Programmes and other subsidiary organs and organizations of the United Nations System United Nations offices, Funds and Programmes and other subsidiary organs and organizations of the United Nations System may use the Climate Summit 2014 logo without obtaining prior approval from the United Nations Department of Public Information. However, for reporting purposes, the United Nations Department of Public Information should be informed of events and information materials and items for which the logo is used including, inter alia, publications, posters, brochures, videos, pins, T-shirts, etc. The Climate Summit 2014 logo must be used only in its entirety. Moreover, if the UN office, Fund and Programme or other subsidiary organ or organizations of the United Nations system has its own specific logo, the latter should be displayed side by side with the Climate Summit 2014 logo. Use of the logo by non-UN entities Entities outside the UN system, including Governments, intergovernmental organizations, not-for-profit organizations, and private sector entities, may use the logo after obtaining approval from United Nations Department of Public Information in accordance with the requirements outlined below. The logo of the Climate Summit 2014 is primarily intended for two kinds of promotional use: a) information, and b) fundraising. a) Information uses of the logo Information uses of the logo are those which are: โ€ข Primarily illustrative; and โ€ข Not intended to raise funds. The Climate Summit 2014 logo must be used only in its entirety. Moreover, it cannot be used alone but must be displayed side by side with the logo of the entity. The logo of the entity must be given pre-eminence via-ร -vis the Climate Summit 2014 logo and the following sentence must be included below or in the proximity of the entityโ€™s logo:โ€œ[the name of the entity] supports Climate Summit 2014โ€. The authorization is limited to the use of the Climate Summit 2014 logo, and the United Nations emblem cannot be used by the entity. The authorization to use the Climate Summit 2014 logo does not permit the user of the logo to sub-license or to further authorize the use of the logo to any other entities. Therefore, any non-UN entity interested in using the Climate Summit 2014 logo must apply for approval directly from the UN Department of Public Information.
  • 3. LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 3 3 When requesting approval, the entities must provide: โ€ข A short statement of identity (nature of the entity and its objectives). โ€ข An explanation of how and where the logo will be used, including the names of countries/territories where the logo will be used. โ€ข A waiver of liability (please see the text below) signed by the entity requesting to use the logo. b) Fundraising uses of the logo Fundraising uses of the logo are those intended to raise resources to cover costs of activities in support of Climate Summit 2014 to be held on 23 September 2014. The Climate Summit 2014 logo must be used only in its entirety. Moreover, it cannot be used alone but must be displayed side by side with the logo of the entity. The logo of the entity must be given preeminence via-ร -vis the Climate Summit 2014 logo and the following sentence must be included below or in the proximity of the entityโ€™s logo:โ€œ[the name of the entity] supports Climate Summit 2014.โ€ The authorization is limited to the use of the Climate Summit 2014 logo, and the United Nations emblem cannot be used by the entity. The authorization to use the Climate Summit 2014 does not permit the user of the logo to sub-license or to further authorize the use of the logo to any other entities. Therefore, any non-UN entity interested in using the Climate Summit 2014 logo must apply for approval directly from the UN Department of Public Information. When requesting permission to use the Climate Summit 2014 logo for fundraising purposes, the entities must provide: โ€ข A short statement of identity (nature of the entity and its objectives). โ€ข An explanation of how and where the logo will be used. โ€ข An explanation of how, when and where the fundraising will take place. โ€ข A summary budget. โ€ข An explanation of how the proceeds would be allocated to cover costs of activities in support of Climate Summit 2014, including any proposed contributions that the entity would make to the United Nations and/or to local, national or international organizations in support of Climate Summit 2014. โ€ข A waiver of liability (please see the text below) signed by the entity requesting to use the logo.
  • 4. LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 4 4 III. Length of use of logo The Climate Summit 2014 logo may be used from July 2014 to September 2014. The logo may be used beyond September 2014 for reporting and in reference to publications about the Climate Summit held on 23 September 2014. IV. Liability All entities whose request to use the logo has been approved for the purposes specified herein must agree to the following provisions on waiver of liability. โ€ข The entity is responsible for ensuring that the activities are carried out in accordance with the applicable law and for ensuring that the appropriate insurance is maintained to cover the risks arising out of such activities. โ€ข The United Nations does not assume any responsibility for the activities of the entity. โ€ข The entity shall hold harmless and defend the United Nations and its officials against any action that may be brought against the United Nations or its officials as a result of the use of the logo by the entity. The waiver of liability form, signed by the entity, must be submitted with the request to use the logo. The entity will not carry out the proposed activities until the request is approved and the duly signed waiver of liability is received by the UN Department of Public Information. V. Disclaimer โ€ข The Climate Summit 2014 logo is property of the United Nations and the United Nations owns all rights thereto, including its use. โ€ข The Climate Summit 2014 logo can only be used to identify events and activities related to the Climate Summit 2014. โ€ข The Climate Summit 2014 logo may only be used after a Waiver of Liability for the use of the logo of the Climate Summit 2014 has been received by the UN Department of Public Information and the request to use the logo has been approved. โ€ข By using the Climate Summit 2014 logo the entity agrees to provide information to the Department of Public Information on the events or activities for which it is used. This information will be used for reporting purposes on Climate Summit 2014. โ€ข The authorization to use the Climate Summit 2014 logo or the publication of an event organized by an outside entity does not imply United Nationsโ€™ endorsement of the planned activities or the outside entity. โ€ข The Climate Summit 2014 logo may not be reproduced for the purpose of self-promotion, or obtaining any commercial or personal financial gain, nor may it be used in any manner that implies United Nations endorsement of the products or activities of a commercial enterprise. โ€ข The United Nations will not assume any responsibility or liability arising from the translation of the text of the logo into non-UN official languages. โ€ข Please give credit to the United Nations when using the Climate Summit 2014 logo.
  • 5. LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 5 5 VI. Inquiries Please send inquiries to: United Nations Department of Public Information, Strategic Communications Division, Development Section, United Nations Secretariat S-1024, New York, NY 10017, email: prudhommem@un.org The Waiver of Liability is on page 6. The Graphic guidelines are on page 7.
  • 6. LOGO USE GUIDELINES โ€ข United Nations, New York / July 2014 6 6 Waiver of Liability for the Use of the Climate Summit 2014 Logo The undersigned acknowledges that, in using the logo for the Climate Summit 2014 as explained in its submission dated _____________ to the UN Department of Public Information: a. The undersigned is responsible for ensuring that the activities of the undersigned are carried out in accordance with the applicable law and for ensuring that the appropriate insurance is maintained to cover the risks arising out of such activities. b. The United Nations does not assume any responsibility for the activities of the undersigned. c. The entity named below will hold harmless and defend the United Nations and its officials against any action that may be brought against the United Nations or its officials as a result of the use of the logo. d. If the entity translates the text of the logo into non-UN official languages, the entity will state clearly that it takes sole responsibility for the accuracy of the translation. The United Nations does not assume any responsibility or liability arising from the translated text. e. The entity will use the logo only after this Waiver of Liability has been received by the UN Department of Public Information and the request to use the logo has been approved. Signed _____________________________________________________ Full Name (block letters) ______________________________________ Affiliation (block letters) _______________________________________ Name of Organization ________________________________________ Email ______________________________________________________ Date_______________________________________________________ Please send the signed form to: United Nations Department of Public Information, Strategic Communications Division, Development Section, United Nations Secretariat S-1024, New York, NY 10017, email: prudhommem@un.org
  • 7. LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 7 1 Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2 Colour of logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3 Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 3.1 Minimum size for logo with tagline . . . . . . . . . . . . . . 10 4 Clear space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 5 Logo misuse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 6 Multilingual versions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 CLIMATE SUMMIT LOGO GRAPHIC GUIDELINES
  • 8. LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 THE MAIN TYPEFACE USED FOR THE CLIMATE SUMMIT 2014 LOGO U.S. 101 BOLD FOR TAGLINE abcdefghijklmnopqrstuvwxyz`1234567890-=/~!&*() +|:โ€? WEB FONT WHICH CAN BE PAIRED WITH THE CLIMATE LOGO ONLINE AVENIR LT STD abcdefghijklmnopqrstuvwxyz`1234567890-= SECONDARY FONT WHICH CAN BE USED ONLINE OR IN LONGER DOCUMENTS OSWALD BOOK abcdefghijklmnopqrstuvwxyz`1234567890-= The Climate Summit typeface is U.S.101. It was selected as it is clean, bold, contemporary and legible. Oswald, in the various weights available, can be used as a secondary font online or for longer documents. Avenir may be used as body text in longer documents or online. 1 TYPOGRAPHY 8 OSWALD BOLD abcdefghijklmnopqrstuvwxyz`1234567890-= OSWALD LIGHT abcdefghijklmnopqrstuvwxyz`1234567890-=
  • 9. LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 9 2 COLOUR OF LOGO These are the colours which are approved to use for the Climate Summit Logo. 80% K 65% K 70% K 50% K 100% K R 51 792 5 G CB 1 3 05 9 M YE XK# B B83373 0F H R 60 015 0 G C B 23 0 98 M YE XK# 0 C8D5300A H R 15 21 2 8 G2 CB 9 169 Y EKX 1 # 7 DD440 D M 8 H R 0 G 0 C B2 0 0 7 Y0 M 0 6K8 1 E X# 00 00 00 R 240 G 130 B 57 C 2 Y 60 M 87 K 0 HEX# F08239 These are the colors which are approved to use for the grayscale version of the Climate Summit logo.
  • 10. LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 10 Shown are the minimum sizes the Logo can be reproduced at, for print products. There is no maximum size for reproduction of the Logo. 3 SIZE 3.1 MINIMUM SIZE FOR LOGO WITH TAGLINE Width = 2.5 inch Font size of โ€œCatalyzing Actionโ€ should not be smaller than 8 pt Height = proportionate to width
  • 11. LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 11 Unless the Logo is used full bleed, the following guidelines should be followed. Always maintain the minimum clear space around the Logo to preserve its integrity. To maintain visual clarity and to provide maximum impact, the Logo must never appear to be linked to or crowded by copy, photographs or graphic elements. The minimum clear space must never differ proportionally from the diagrams demonstrated on this page. The minimum clear space for the Logo is 0.25โ€ from edge of logo to edge of page. 4 CLEAR SPACE 0.25โ€ 0.25โ€ 0.25โ€ 0.25โ€ 0.25โ€ 0.25โ€ 0.25โ€ 0.25โ€
  • 12. LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 Do not distort the logo proportions Do not rearrange elements of the logo Do not change colours of the logo Do not change opacity of the logo 12 Consistency of the appearance of the Logo is important. It should only be reproduced from the artwork provided. Shown are some of the common mistakes. 5 LOGO MISUSE
  • 13. LOGO USE GUIDELINES โ€ข Graphic Design Unit / KSD / OD / DPI โ€ข United Nations, New York / July 2014 13 The Logo is available in the six official languages of the United Nations. 6 MULTILINGUAL VERSIONS