This document outlines steps for developing an advocacy strategy, including identifying decision makers, understanding their values and motivations, crafting messages and asks, and planning implementation activities. The strategy development process involves three phases - building consensus on the issue, focusing efforts on decision makers, and achieving planned changes. Worksheets are provided to guide planning for objectives, challenges and opportunities, messaging, and developing a work plan with timelines and responsibilities. Progress will be tracked using indicators of outputs and short-term outcomes.

1. Broad Goal:
SMART Objective:
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Appendix 1: Group
Exercise Worksheets
Phase 1: Build Consensus
Box 2.1
Identify Decisionmaker:
Box 3.1

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Phase 2: Focus Efforts
Box 4.1
External Challenges
Box 4.1
External Opportunities

3. Decisionmaker Name (from Box 3.1):
Box 5.1
Core Value:
Knowledge:
Values:
Willingness to Act:
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4. Identify Decisionmaker:
Rational
Emotional
Ethical
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Box 6.1

5. Box 6.2 Message Box
Messenger Name:
Box 6.3
2: Core Concern:
3: Objection:
5: To What End?
4: SMART Ask:
1: Decisionmaker Name:
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Phase 3: Achieve Change
Box 7.1
Internal Challenges
Box 7.1
Internal Opportunities

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Box 7.2
Basic Work Plan Template
SMART Objective Next Steps/
Input Activities Estimated Budget Person(s)
Responsible Timeline
Box 8.1
Indicators of Progress
Anticipated Outputs: Anticipated Outcomes (Quick Wins):