The slides are from a lightning talk given at Cambridge Usability Group's UX Lightning Talks event on 30th April 2014 held at Microsoft Research, Cambridge. The talk was about metaphors being a design tool and how they aid creativity in various aspects of UX design. Also included are some examples from past work where using a metaphor had helped in the design process.

1. Anusha Iyer
ux designer
anushaiyer
dovetailed_ux dovetailed.co|

2. light BULBSover your
HEADS
METAPHORS
anushaiyer
Cambridge Usability Group
UX Lightning Talks ‘14

3. Metaphors
compare two seemingly
different things to drive
the point * home
* especially if it’s drunk and
lost
anushaiyer

4. Creativity
is the ability to
connect different dots
to make something
entirely new
Metaphors
compare two seemingly
different things to drive
the point home
anushaiyer

5. creative writing
design
architecture
Creativity
Metaphors
aid
anushaiyer
Metaphors help you look for different dots to
connect

6. Communication
Design problem solving
Visual design
Interface design
Content strategy
Interaction design
have a role in UX
Metaphors
anushaiyer

7. anushaiyer
Folded paper
INTERFACE + INTERACTION
Tablet app

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Adventurous trip
CONCEPT + INTERACTION + CONTENT
Web app for students

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11. anushaiyer
Startup
INNOVATION FACILITATION
Design workshop

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Superhero power
INTERACTION + INNOVATION FACILITATION
3D object manipulation ideas

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23. Me ta phors be with you
anushaiyer
THANK YOU