Article I wrote for the August-September 2018 issue of MultiLingual Magazine that offers some insights into why Japanese website design is the way it is (i.e. crowded and busy looking). Believe it or not, there are some very good reasons for it! :)
Random sampling of Japanese food replicas (食品サンプル, shokuhin sanpuru) found in restaurant window cases in Tokyo. They give you a good idea of what you can expect before you walk in to the shop.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
Random sampling of Japanese food replicas (食品サンプル, shokuhin sanpuru) found in restaurant window cases in Tokyo. They give you a good idea of what you can expect before you walk in to the shop.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
A report by thenetworkone and Kurio.
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The truth about Japanese website design (why it's the way it is)
1. AUG/SEPT 2018
The truth about Japanese web design
Asia
MultiLingual Computing, Inc. • 319 North First Avenue, Suite 2 • Sandpoint, Idaho 83864-1495 USA • 208-263-8178 • Fax 208-263-6310
1August/September 2018
They say beauty is in the eye of the beholder, but in the case
of Western eyes beholding Japanese websites, the beauty is hard to
find. Japanese websites often feature loud banners, dense text, mul-
tiple columns, lots of tiny images and an overall cluttered, crowded
look — vastly different from the clean aesthetic of Western web
design. Many factors contribute to these busy Japanese websites, but
the underlying reasons are cultural and practical.
Rakuten is Japan’s leading home-
grown ecommerce site. If you
compare their domestic Japanese
site to their global English site,
you will notice an entirely different
user experience (UX). The English
site features a clean look with bold
images and sparse text, somewhat
similar to Amazon. The Japanese
site, on the other hand, shoehorns a
lot more information onto the page.
More photos, text and links. It’s
almost like they want to show you
everything on a single page — and
this content density is a common
The truth about
Japanese web design
Based in Tokyo, Douglass McGowan helps global companies under-
stand the Japanese market, and Japanese companies understand
global markets. His perspective is based on 20+ years’ experience in
transcreation and other in-market activities connectingJapan to the rest
of the world, as well as a bicultural lifestyle born of a Japanese mother
and Irish-American father.
Douglass McGowan
Looking at the data
To get a firsthand idea of the Japanese versus Western differences in web-
site design, it helps to see some examples. In the interest of apples-to-apples
comparisons, let’s look at both the English and Japanese sites for Rakuten,
Honda and Starbucks.
2. Focus
2 August/September 2018
theme throughout many Japanese
sites.
Next, let’s look at a non-ecom-
merce comparison. If we observed
www.honda.com and www.honda.
co.jp, we would see lots of images
on both, but a lot less text on the
.com site.
Aesthetics aside, Honda’s
Japanese site shows more details
up front and doesn’t make you tap
or click to access additional basic
information. Honda is the number
two automobile manufacturer in
Japan in terms of sales and volume,
but as you can see in Table 1, its
website boasts the highest Alexa
rank among automaker peers — the
Alexa rank is a measure of how a
website is doing compared to other
sites on the web — via pageviews
and unique visitors — over the past
three months.
Now let’s look at the localized
Japan site of a foreign brand: Star-
bucks. Despite some tough local
competition, Starbucks is the most
popular café chain in Japan.
Compared to their .com site, it’s
no surprise to see that the .co.jp site
is more cluttered, featuring lots of
densely packed text. This is even true
on their mobile-friendly sites (Figures
1 and 2). It’s not that the Japanese site
is localized haphazardly; this look is
spot-on for Japanese customers. Their
website is also the highest ranked
among café chains operating in Japan
(Table 2), so we can assume that the
Japanese audience likes Starbucks’
localized look.
In fact, we’re seeing across many
industries that the Japan-specific
websites of global brands tend to
be more packed full of content than
their corresponding global sites.
And the Japanese audience eats it
up.
Lastly, even in Japan, it’s the
global powerhouse Amazon that
gathers the most visitors. How-
ever, when you compare the data
for www.amazon.co.jp and www.
rakuten.co.jp (Table 3), you’ll find
they deliver similar performance
for average time on site, pages per
visit and bounce rate, according to
SimilarWeb.
Does all this prove that global
design works just as well as local-
ized design? If so, it’s an argument
that most Japanese businesses aren’t
buying when it comes to their own
websites. Let’s look a bit deeper to
explain the differences.
A complicated language
First, there’s language. The Japanese
language uses four different scripts
— the syllabic hiragana and katakana,
the logographic kanji and the alphanu-
meric character set — possibly within
the same block of text or even within
the same sentence. What’s more, hi-
ragana, katakana and kanji can be laid
out horizontally or vertically (such as
in banners). These characteristics con-
tribute to an overall chaotic impres-
sion for Westerners, but for Japanese
people it’s only natural. So even just in
terms of language — an obvious ele-
ment in website design — we already
see a world of difference between
Japan and the West.
It’s all what you’re used to
Japanese website design doesn’t
happen in a vacuum — there’s his-
torical and cultural context. For
example, that cluttered look isn’t
something unique to websites;
take the fliers that come with the
morning paper. They’re called
chirashi and Japanese consumers
rely on them to find the best buys
in town — from potatoes to pets,
from cereal to cemetery plots.
In 2005, when Walmart acquired
amajorityinterestinJapanesesuper-
market chain Seiyu, they sought to
discontinue the chirashi, deeming
them archaic, but reconsidered in
the face of major resistance by local
marketing staff. They were wise for
listening to the locals and doing a
180-degree about-face before taking
100% ownership in 2008.
Now,notonlydoesSeiyucontinue
to send out their chirashi, it’s even
distributed through online chirashi
sites like Shufoo.net. This allows
younger consumers who don’t have
newspaper subscriptions to browse
through chirashi without the paper
mess. So the Japanese consumer’s
eye, young or old, is well trained to
scan through copious amounts of
visual information to find the items
they need. In fact, it’s preferred.
Figures 1 and 2: Starbucks mobile
sites.
3. Focus
August/September 2018 3
More information please,
we’re Japanese
Japanese people tend to require
more information before reaching a
purchasing decision. So for printed
brochures, it is standard practice
for Japanese companies to create
one text-heavy version for the Japa-
nese domestic market, and another
“rest of the world” version that gets
localized into multiple languages
for markets worldwide.
Often the Japanese domestic
version goes into more technical
or product detail because that
reflects the culture’s
consideration and
buying process. The
non-Japan version
focuses more on
user benefits, perhaps
not even mention-
ing the technology
that makes those
benefits possible. In
the West, consum-
ers are focused on
how a product is
going to make them
feel or better their
lives; the end result
is more important
than the how. In
Japan, on the other
hand, specifications
play an important
role in selling the
experience.
In addition, research
shows that males
tend to base buying
decisions more on
utilitarian criteria
than females. And
whether a Japanese
male is a traditional
type that makes
decisions on behalf
of the whole family,
or the modern type
who needs to con-
vince a partner first,
technological talking
points help his case.
He doesn’t need to
truly understand the tech, he just
needs to think that he understands
it, and Japanese sites try their best
to provide that environment.
All told, these differences in
browsing and buying behaviors
become a problem when trying to
create a unified web design for all
markets. One Tokyo-based global
corporation implemented modules
with strict character limitations to
counteract the tendency of Japa-
nese text to become bloated with
technical references. This forced the
Japanese copy to become shorter,
but it also led to modules with
character limits that were adequate
for Japanese text, but unrealistic for
Western languages.
Just like window shopping
As we all know, getting someone
to click on your website is a chal-
lenge. Some sites only offer minimal
information on the homepage,
thereby compelling visitors to
click for more information. Many
successful Japanese websites take
another approach: showing visitors
what they need up front. When
visitors do click and go in, they are
looking for something specific.
As a tactic, this is just like the food
replicas you’ll find in restaurant win-
dow cases throughout Japan. Before
committing oneself to walking into a
restaurant, Japanese customers get a
really good idea of what the cuisine
there looks like thanks to shokuhin
sanpuru (literally, food samples).
These taste-bud-arousing replicas
are expertly made of plastic and
wax, so they’re also able to defy the
laws of gravity and fluid dynamics
in those showcases (Figure 3). Their
purpose is to inform and reassure
— which is what those cluttered
Japanese websites do, too.
A different kind of example high-
lighting the Japanese unwillingness
to commit without knowing the
details was offered by Tim Romero,
entrepreneur and host of the Dis-
rupting Japan podcast, who led the
Japan market entry for a San Fran-
cisco startup.
“We had this sign-up wizard,
where it would walk you through
every step of the sign-up, and it was
about six pages long that everyone
around the world really liked. But,
we also had this kind of diagnostic
tool, which was a single page with
probably 60 different fields you
had to input. It looked horrible.
We found that the Japanese actu-
ally preferred the single page to
the well-designed, hand-holding
wizard. I think it was just a sense
that the Japanese like to know what
they’re getting into before they
commit to a process.”
Rank Ecommerce
Site
Visits (6
months)*
Avg.
time
on site
Pages
per
visit
Bounce
rate %
1
Amazon
Japan
619.85M 7:19 8.72 31.29
2
Rakuten
Direct
418.39M 6:53 8.20 36.15
3 ZOZOTOWN 57.32M 9:27 13.07 24.60
4 UNIQLO 40.99M 4:51 6.79 33.26
5 Yodobashi 36.02M 4:23 5.77 36.44
Table 3: Amazon and Rakuten perform comparably.
Table 2: Starbucks has the highest Alexa rank
among café chains.
Rank Manufacturer
Units Sold
(Japan)
Sales
(Japan/JPY)
Alexa Rank
(Japan)
1 Toyota 2,030,000 28.4 trillion 1,768
2 Honda 660,000 14.6 trillion 628
3 Komeda 630,000 3.2 trillion 2,308
4 Suzuki 580,000 (incl.inToyota) 3,135
5 Nissan 570,000 12.2 trillion 1,941
Table 1: Honda's Alexa rank is highest among auto
makers.
Rank Chain # of Shops
(Japan)
Alexa Rank (Japan)
1 Starbucks 1,360 746
2 Doutor 1,205 10,204
3 Komeda 778 9,224
4 Tully’s 713 4,804
5 St. Marc Café 423
4. Focus
4 August/September 2018
Visit www.globallyspeakingradio.
com, Podcast 050: Localization in
Japan, for the whole discussion.
Seeking inspiration
through foreign eyes
When you google the keyword
日本 ウェブデザイン (Japan web
design), you’ll immediately get
suggestions like 日本 ウェブデザ
イン 古い (Japan web design old/
outdated) and 日本 海外 ウェブデ
ザイン (Japan overseas web design).
This tells us that a good portion of
Japanese folks googling this subject
are concerned that Japanese web
design is behind the times, or are
interested in how Japanese sites
compare to non-Japanese websites.
Interestingly, the internet
searches just mentioned yield a
number of, get this, Japanese blog
posts talking about English blog
posts that talk about Japanese
website design. For example, the
number-two search result for the
keyword 日本 ウェブデザイン (Japan
web design) is a Japanese article in
THE BRIDGE with 7,722 shares
that turns out to be a translated ver-
sion of “Why Japanese Web Design
Is So...Different” published on Ran-
domwire back in 2013. That article
outlines just about every imaginable
factor contributing to the cluttered
state of Japanese website design,
and it’s a great source of info even
though some of it is dated.
Ranking #5 on the Google search
engine page results is another
Japanese blog post called なぜ日本の
Webデザインはダサいのか? (Why
is Japanese website design so lame?)
that introduces a Quora discussion
erupting from the question, “Why
does the design of Japanese websites
tend to differ from those in the US?
What accounts for the difference in
aesthetics?” Even though it’s from
2013 the key points still ring true. To
this point, one of my blog posts —
Why Japanese Web Design Is (Still)
the Way It Is — from earlier this year
also got picked up by INTERNET
Watch in Japan.
The first-page ranking of these
“outside perspective” articles implies
that the Japanese internet commu-
nity is concerned about their design
aesthetic and seeking a fresh look
through the eyes of non-Japanese
viewers. The status quo works, but
people are looking for alternative
solutions, perhaps either to sell
outside of Japan to other markets, or
to try to bring the Western look to
Japan.
The contradiction
of minimal design
Minimalism, ironically, is part
of the Japanese aesthetic. When
you look at the Wikipedia entry for
“Minimalism,” there’s a whole sec-
tion on “Influences from Japanese
tradition” that talks about the aes-
thetic principles of Ma (negative
space) and Wabi-sabi. So why is
minimal design not a more domi-
nant force in Japanese websites?
The problem with minimal
design is that it requires graphical
elements and text to be limited to
the bare essentials, which in turn
requires messaging to be laser-
focused — and there’s the problem.
In Japanese, there’s a nice term
called yokubari; the closest Eng-
lish word is “greed,” but yokubari
is neutral so there’s no stigma
attached. Japanese clients are more
than willing to yokubaru (verb
form of yokubari) and add more
information to kill minimal design.
So, Japanese customers may be
impressed at first sight by the aes-
thetic beauty of a minimally designed
website, but if the information
they want is not available, they will
become suspicious of the company’s
capabilities and product quality. In
this culture, information cannot be
tucked away.
Minimal design does work in
some cases, such as for the beauty
and cosmetics industry, since their
message is built heavily on image.
Japanese cosmetics brand POLA
adopted a minimal design for their
corporate website in 2017, and their
bold use of photos does seem to
work well.
Occasionally you’ll see a com-
pany adopt a minimal design for
a special site (often with its own
domain) separate from the main
business — like what Sony does for
their robot canine Aibo. All in all,
while minimal design is regarded
as a trend in Japan too, the exam-
ples and rationale for it often come
from Western sources.
Demographics and UX
It’s well known that good UX
differs for different generations:
they each have unique internet
browsing and purchasing behav-
iors. But who is the top demo-
graphic for Japanese brands? In
some parts of the world, appealing
Figure 3: Shokuhin sanpuru show would-be patrons what they can expect.