A well-established British Columbia web-hosting company, Doteasy Technology, Inc., serves the domain and hosting needs of approximately 150,000 customers. Doteasy also offers custom web design solutions, and all of its sites are smartphone- and tablet-compatible. Doteasy.com provides site revisions and Google search engine optimization as part of its affordably priced site design packages.

1. Designing a Small Business
Website for Simplicity and Easeof-use
By Doteasy

2. Introduction

A well-established British Columbia webhosting company, Doteasy Technology,
Inc., serves the domain and hosting
needs of approximately 150,000
customers. Doteasy also offers custom
web design solutions, and all of its sites
are smartphone- and tablet-compatible.
Doteasy.com provides site revisions and
Google search engine optimization as
part of its affordably priced site design
packages.

3. Small Business Website
Components

An informative, streamlined page layout
is key to creating an effective small
business website. Upon arriving at the
home page, the visitor should quickly
grasp your core services and products,
and never be at a loss for where to go
next. Too many navigation links or “calls
to action” can be counterproductive, and
can cause an information overload,
which often causes the user to search for
a simpler site that meets their same
basic needs.

4. User Experience

One way of streamlining the user
experience is to include only essential
links in the main navigation menu at the
top of the page. These links should be
limited to pages that provide product- or
service-specific information, or that
directly enable contact and sales. Links
of secondary importance, such as FAQ
pages, reviews, guarantees, and
specifications, can remain in a side
navigation bar that is easily accessible
but can be bypassed by visitors
searching for more essential information.

5. Conclusion

Calls to action are a central part of any
business site and should be clearly
worded and reassure the potential
customer that there is no risk in trying
the product or service. With these
essentials in place, fine-tuning a
Doteasy.com-hosted site to attract
customers is a relatively simple matter
of keeping content current through
adding regular blog and news
updates.