Web 2.0 101: Understanding Web 2.0 and its Impact on Technical Communication

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The Semantic Web is coming and it's bringing major changes to the ways that people create, manage, deliver, consume, and share technical information. This session introduces Web 2.0 and its tools and technologies, and examines how they are changing the landscape of technical communication. Discover how Web 2.0 methods make it possible to deliver "content as a service" and to empower customers to personalize technical content in useful and exciting new ways.

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  • slide 8: why do you think mclaurens famous quote fits here? why does it has something to do with (particularly) web 1.0?
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Web 2.0 101: Understanding Web 2.0 and its Impact on Technical Communication

  1. 1. web 2.0 <ul><li>understanding the semantic web </li></ul><ul><li>and its impact on technical communication </li></ul>presented by Scott Abel, The Content Wrangler, Inc.
  2. 2. scott abel <ul><li>nightclub dj, investigative reporter, technical writer, trouble-maker, entrepreneur, evangelist </li></ul>Tampa, Amsterdam, Indianapolis, New York City, San Diego, on route to Key West
  3. 3. advocate for change <ul><li>technical writing skills are easy to duplicate; </li></ul><ul><li>user expectations are changing faster than we are </li></ul>blogs, user-generated content, handhelds, virtual worlds, podcasts, geospatial positioning
  4. 5. the problem <ul><li>content -- it’s everywhere -- </li></ul><ul><li>and managing it is getting out of hand </li></ul>signage, brochures, user manuals, maps, books, websites, online help, telephone scripts
  5. 6. the semantic web <ul><li>also referred to as Web 2.0; </li></ul><ul><li>seeks to leverage the internet to deliver service </li></ul>
  6. 7. web 1.0 <ul><ul><li>publishing to the web; </li></ul></ul><ul><ul><li>users surf and “read stuff” (if they can find it) </li></ul></ul>web 1.0 sites: STC website, AirCheck, IUPUI, Yahoo!, NBC, Time
  7. 8. web 1.0 <ul><ul><li>content is published to websites; </li></ul></ul><ul><ul><li>writers create content to fill these virtual places </li></ul></ul><ul><ul><li>“ the medium is the message” </li></ul></ul>
  8. 9. web 1.0 <ul><li>users inefficiently search the “visible web”; </li></ul><ul><li>search fails to meet goal: finding information </li></ul>
  9. 10. web 2.0 <ul><ul><li>brings service to the web; </li></ul></ul><ul><ul><li>helps users “do stuff” </li></ul></ul>
  10. 11. web 2.0 <ul><li>technologies improve access, management, and reuse of digital content; supports end-user goals </li></ul>
  11. 12. web 2.0 <ul><ul><li>syndication allows users to remix content; </li></ul></ul><ul><ul><li>structured content makes it possible </li></ul></ul>
  12. 13. really simple syndication <ul><ul><li>an XML standard; provides structure and semantic value to content </li></ul></ul>
  13. 14. without style, RSS feeds provide a less-than-desirable user experience
  14. 15. with style, RSS feeds provide a positive user experience
  15. 16. publish/subscribe <ul><ul><li>extends the reach of content; </li></ul></ul><ul><ul><li>users reuse content in unlimited ways </li></ul></ul>
  16. 17. publish <ul><ul><li>write it once and let go of control; </li></ul></ul><ul><ul><li>content is both human and machine readable </li></ul></ul>
  17. 18. subscribe <ul><ul><li>services provide relevant information, delivered how, when, and where users want it </li></ul></ul>
  18. 20. old info, new views <ul><li>looking at content from all angles helps us make meaning of content; new technologies make content accessible in meaningful ways </li></ul>
  19. 22. the S.I.M.I.L.E. project <ul><li>Semantic Interoperability of Metadata </li></ul><ul><li>and Information in unLike Environments </li></ul>
  20. 23. Timeline <ul><li>A DHTML AJAX timeline widget </li></ul><ul><li>for visualizing temporal information </li></ul>
  21. 26. Exhibit <ul><li>publishing framework that lets you create web pages with support for sorting, filtering, and rich visualization without a database; make mashups </li></ul>
  22. 29. your turn <ul><li>how might you use this capability to better serve your customers or improve your productivity? </li></ul>?
  23. 31. blogs <ul><ul><li>two new blogs are created </li></ul></ul><ul><ul><li>every second of every day </li></ul></ul>
  24. 32. hosted software <ul><ul><li>online office applications are exploding in popularity; open standards and ease of use drive adoption; offline access now available </li></ul></ul>
  25. 36. blogs for documentation? <ul><li>blogs provide a low cost entry point; </li></ul><ul><li>blogs that support DITA are being developed now </li></ul>
  26. 37. structured blogging <ul><li>allows us to create structured XML content; </li></ul><ul><li>uses microformats (granular structured content) </li></ul>
  27. 40. incredibooks.com <ul><li>structured blogging is so easy even kids are doing it </li></ul><ul><li>(and earning money for their efforts) </li></ul>
  28. 43. your turn <ul><li>how might you use this capability to better serve your customers or improve your productivity? </li></ul>?
  29. 44. wikis <ul><li>web-based collaboration tools that support user-generated content; users can consume, create, correct, corrupt, and cut content </li></ul>
  30. 47. wiki tools <ul><li>there are many available (free to expensive) </li></ul>
  31. 49. wikis for documentation? <ul><li>wikis are being used to create documentation; </li></ul><ul><li>there’s even a wiki based on DITA </li></ul>
  32. 53. your turn <ul><li>how might you use this capability to better serve your customers or improve your productivity? </li></ul>?
  33. 54. tagging <ul><li>tagging helps us stay organized; </li></ul><ul><li>sharing tags helps us help others quickly; </li></ul><ul><li>what we tag can help improve documentation </li></ul>
  34. 57. podcasts <ul><li>anyone can create bad audio faster than ever! </li></ul>
  35. 59. iTunes is the secret <ul><li>new audiences can find your content; </li></ul><ul><li>syndication is increasingly popular option </li></ul>
  36. 62. your turn <ul><li>how might you use this capability to better serve your customers or improve your productivity? </li></ul>?
  37. 63. user-generated content <ul><li>users are creating their own documentation whether you want them to or not </li></ul>
  38. 64. video documentation <ul><li>user expectations are changing; are you? </li></ul>
  39. 67. social networks <ul><li>network effects; users share with one another in uncensored online communities </li></ul>
  40. 73. your turn <ul><li>how might you use this capability to better serve your customers or improve your productivity? </li></ul>?
  41. 74. findability <ul><li>web 2.0 makes finding relevant content easy; enhanced findability combined with personalized recommendations improve relevance </li></ul>
  42. 75. Pandora <ul><li>provides customized music recommendations through streaming internet radio </li></ul>
  43. 78. seeqpod <ul><li>helps you find and listen to music almost instantaneously; it also works for videos </li></ul>
  44. 80. tape failure <ul><li>no more guessing what website users like; watch them use your site and make changes based on real user experiences </li></ul>
  45. 82. jott <ul><li>helps you remember what you don’t want to forget; audio in, text out </li></ul>
  46. 86. for additional information <ul><li>contact Scott Abel at TheContentWrangler.com </li></ul><ul><li>317.466.1840 scottabel [at] mac [dot] com </li></ul>
  47. 87. <ul><li>www.meetingwizard.com </li></ul><ul><li>www.jott.com </li></ul><ul><li>www.simile.mit.edu </li></ul><ul><li>www.pandora.com </li></ul><ul><li>www. slideshare .net </li></ul><ul><li>www.confabb.com </li></ul><ul><li>www.del.icio.us </li></ul><ul><li>www.structuredblogging.org </li></ul><ul><li>www.microformats.org </li></ul><ul><li>www.edgio.com </li></ul><ul><li>www.pipes.yahoo.com </li></ul><ul><li>www.docs.google.com </li></ul><ul><li>www.plazes.com </li></ul><ul><li>www.twitter.com </li></ul><ul><li>www.tapefailure.com </li></ul>Save time. Arrange meetings in a snap --> Create “to do” lists with your cell phone --> Provide differing views of your content --> Create/share personalized radio station --> Find/rate/reuse slide show presentations --> Find a conference; rate events/speakers --> Tag content so you/others can find it later --> Create structured content using a blog --> Standards for popular content types --> Syndicate classifieds from your blog --> Mashup RSS feeds and create new ones --> Collaborate on spreadsheets/documents --> Tell others where you are/find others --> Tell others what you’re doing right now --> Watch videos of how users use your site --> Web 2.0 sites of interest

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