Web Workflow

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Web Workflow

  1. Web Workflow Web Workflow - Concept | Creative | Completion 1
  2. Why am I talking about... Web Workflow Web Workflow - Concept | Creative | Completion 2
  3. Your boss... Web Workflow - Concept | Creative | Completion 3
  4. Time & Budget Web Workflow - Concept | Creative | Completion 4
  5. How you want it to work... Live Web Workflow - Concept | Creative | Completion 5
  6. The Process How to start and finish a project Web Workflow - Concept | Creative | Completion 6
  7. The Process At least the one we use Web Workflow - Concept | Creative | Completion 7
  8. Discovery “What to say” Web Workflow - Concept | Creative | Completion 8
  9. Discovery -Step 1 • Business Objectives • Audience Analysis • Competition Web Workflow - Concept | Creative | Completion 9
  10. Discovery -Step 2 • Audience Analysis • Mental Maps • Communication Cycles Web Workflow - Concept | Creative | Completion 10
  11. Discovery -Step 2 Audience Analysis • Age, Education level, Web Experience • Sites they like to go to • Attitudes, Faults, Goals, Scenarios Web Workflow - Concept | Creative | Completion 11
  12. Discovery -Step 2 Audience Analysis That The World May Know Website—Audience Analysis Version 2.6 8/16/02 Main purpose: To call Christian disciples to radical obedience by revealing the cultural context of the salvation story and Jesus’ ministry. © 2002 TheImageGroup Specific User Profiles (Largely Western Audience): Other Potential Persona A: Persona B: Persona C: Persona D: User Name: Emma Age: 16 Name: Trevor Age: 20 Name: Karen Age: 27 Name: Dave Age: 45 Web experience: Quick learner; uses the Web experience: Quick learner; uses the Web experience: Methodical learner; Uses Web experience: Methodical learner; reads Profiles: web for games or school research; uses web for fun or school research; uses email; the web every week; uses email news and resource sites most Biblical knowledge: Enough to lead Bible Biblical Knowledge: Several years of expe- Instant Messenger everyday; downloads uses instant messenger; downloads Mp3s Biblical knowledge: Grown up in church & Mp3s and software studies and teach peers in sunday school rience teaching and participating in church Biblical knowledge: Grown up in church & Education: Bachelor’s degree has started to apply lessons to life. and classes Education: Working towards a B.A. Family: Married with a child age 3 Education: Undergrad or Masters level has a sunday-school view of Bible stories. Profile 1: Education: Currently in high school Frequented websites: Frequented websites: Family: Married w/ children ages 4, 8, 12 Frequented websites: Frequented websites: http://www.msnbc.com http://www.nytimes.com Non-believers who are http://www.google.com http://www.espn.com http://www.amazon.com http://www.iwon.com interested in the http://www.gurls.com http://www.fellowshipchurch.com http://www.espn.com http://www.biblegateway.com TTWMK perspective Background http://www.mtv.com http://www.travelocity.com http://www.espn.com http://www.espn.com Initial Attitudes: Target Attitudes: Experience: Initial Attitudes: Target Attitudes: • Is the family expert on • Want to become a Talmid Initial Attitudes: Target Attitudes: Profile 2: • Confident in biblical • Understands relevance in Initial Attitudes: Target Attitudes: computers and the web • Strengthened faith • Semi-confident in ability to • Want to become a Talmid training cultural context • Has confidence in online • Excited and informed • Think she knows a lot about • Want to become a Talmid find things on the web • Strengthened faith Seminary students who • Believes he’s well-read • Gains confidence in relating skills • Wants to share the site with the internet • Strengthened faith • Open & curious about the • There are a lot of resources are doing research Users who haven’t been • Enjoys trivia and unique to his kids in a spiritual way • Good experience in college friends • Has confidence in online • Excited and informed truth to help me enhance church to the site or had contact experiences • There are a lot of resources religion classes • Sees the Bible in a new way skills • Wants to share the site with • Discouraged by class offer- classes with the ministry’s mate- • Gathers and processes info to help me enhance church • In a self-exploration mode and understands it better • Is bored in Religion & friends ings at church • Encouraged and excited Profile 3: rials and don’t know very well classes • Looking for something fun • Has new respect for Sunday School classes • Sees the Bible in a new way • Hoping for a lot of resources about sharing much about TTWMK • Lack of confidence in relat- • Encouraged and excited “religious” things • Needs proof that TTWMK and understands it better • Strong faith in God perspectives. Pastors, ministers, and ing to kids spiritually about sharing perspective will bring new • Discouraged with church priests perspective Goals: • Looking for something fun Goals: Goals: Users who have been to • Become a Talmid and engaging the site or had some • Re-form beliefs about the Text in order to understand God and • Become a Talmid • Become a Talmid Profile 4: contact with the min- Christian life better • Find new meaning in the Bible through an understanding of the • Glean information to aid in teaching and preaching in Goals: istry’s materials and • Use this site as a primary research tool or launch pad to other culture of Bible times local church or school setting Children in elementary have an understanding • Become a Talmid sites that will help with research • Find relevance to their lives from the Bible • Connect with other peers around the world for discussion— or middle school about TTWMK perspec- • Access to material to aid in studies of the Bible • Find relevance to their lives from the Bible • Learn how to make a difference in their own life sharpening each other tives. • Find relevance to their lives from the Bible • Learn how to make a difference in their own life • Connect with other believers to sharpen each other • Buy materials to use in classes • Communicate and bond with other students around the world • Communicate and bond with other students around the world • Buy materials to use for spiritual growth in personal life and in Profile 5: Scenarios: small groups Scenarios: Scenarios: Users who haven’t been • Found site just by surfing; link or banner ad got his curiosity Donors, supporters, and Scenarios: to the site or had contact • Mom or dad showed her the site • Found the site via a search while doing research • Read about it in a Newsweek article other constituents of the with the ministry’s mate- • Church or school classes are doing research and the teacher • Clicked on a link from somewhere else on the web • Found the site via a search on Jewish culture, Jesus, • Found the site via a search on Jewish culture, Jesus, ministry rials and DO have an has pointed them to the site • A peer told him about the site Christianity, Bible study aids Christianity, Bible study aids understanding about • A friend sent her an E-card from the site and she followed the • A friend sent him an E-card from the site and he followed the • Found the site via an ad or article in a church magazine or • Received an email (originating from TTWMK) TTWMK perspectives. link to the site link to the site town newspaper • Friend, family member, or colleague told him about it • Church leadership has asked her to teach a class and/or Questions: Questions: Questions: passed on the link Users who haven’t been What do kids from Israel do differently to learn about the Bible? How can I use information from this site to help in a school • Was in a study using TTWMK materials How can I download resources to aid teaching in many aspects at to the site or had contact How can I connect with people who have been to Israel? project? • Saw a TTWMK teacher or speaker my church? with the ministry’s mate- How can I prepare for a trip to Israel? How can I download talks/sermons that RVL has done? • Heard about it from a friend or family member How do the Jewish roots impact my life today? rials but have back- How do I send my friend an E-card? What else is on the web pertaining to Jesus? How can I tell others about this site? Questions: ground with jewish cul- What can I learn about the Bible that will be interesting? How can I connect with people who have been to Israel? How can I effectively tell others the true story of Jesus and his ture and how it relates to What else is on the web pertaining to Jesus? What can I learn about the Bible that will be interesting? How can I download resources to aid teaching in many aspects at culture? the Bible. How can I see art and pictures? How can I see art and pictures? my church? What can my kids learn from this? What does Shema mean? Is this site cool and easy to navigate, or boring & tedious? How do the Jewish roots impact my life today? What else is on the web pertaining to Jesus? Is this site cool and easy to navigate, or boring & tedious? How can I tell others about this site? Where can I purchase TTWMK materials? Tools: How can I discuss with other people who are excited about the What images are online pertaining to Israel and the Bible? Tools: Faith lessons, Maps, Interactivity, Mp3 files of talks, Glossary, content on this site? How can I support and promote TTWMK? Faith lessons, Maps, Interactivity, Image Gallery, Flash presenta- Flash presentations, Discussion boards, Chat, Search, Refer-a- How can I tell others the true story of Jesus and his culture? What is TTWMK? tions, Glossary, Discussion boards, Chat, Search, Refer-a-friend, friend, Links to other sites What else is on the web pertaining to Jesus? Who is Ray Vander Laan? Profiles on people from Israel, Trip info, E-cards, Links to other Where can I purchase TTWMK materials? Is this site’s information authentic? sites How can I download talks/sermons that RVL has done? What are TTWMK’s sources for their material? What images are online pertaining to Israel and the Bible? Tools: How can I support and promote TTWMK? How can I connect with people who have been to Israel? Resources, Faith lessons, Supporting material, Share lessons What is TTWMK? with friends, Refer-a-friend, Links to other sites, Links to other Who is Ray Vander Laan? sites, About TTWMK, Staff bios, Bibliography, Image gallery, How can I have a teacher like RVL come to my church? Holland Christian info, Development, Donations, Glossary, Search, Trip info, Tape subscriptions, Contact Tools: Resources, Faith lessons, Share lessons with friends, Refer-a- friend, Discussion boards, Links to other sites, Image gallery, Donations, About TTWMK, Staff bios, Audio presentations, Glossary, Search, Trip info, Speaking requests, E-cards, Tape sub- scriptions, Contact Web Workflow - Concept | Creative | Completion 12
  13. Discovery -Step 2 Mental Maps • The tasks the user wants to accomplish • How you are answering it Web Workflow - Concept | Creative | Completion 13
  14. Discovery -Step 2 Mental Maps This document describes the Western Seminary tasks a user goes through to become a student at Western. Prospective Student Mental Map Version 3.0 5.7.2004 Research Institution Research Programs Visit Apply Research Degree Programs Research What degrees does Distance Research On- Western Research Learning site Cources offer? Student Body Research Who teaches Who teaches Visit Apply Research What can I Location these these use the How many Faculty courses? courses? degrees for? students are When can I What forms What is the at Western? Research visit? do I need? What does What does campus like? Who are Understand What Western's the course the course they? courses are my calling Positions work look work look What's their required for a What is Research like? like? What will I do Fill out background? program? student on a visit? paper forms What is Costs What can I What's their housing like? What does What does Western's do with a background? What is their What will my an example an example How much theological degree from experience training be schedule schedule does How long will Fill out perspective? Western? What is like? like? look like? look like? What do they Western a visit last? online forms Holland like? teach? cost? How do I What is How does What are Do I have to Do I have to Find help know if I'm Western's the distance What is Sign up for a What Western take all my take all my What have with being called denomination learning available for visit financial aid Alumni doing courses at courses at they application. to seminary? al affiliation? program my family? can I get? today? Western? Western? published? work? God's Call Visitation Western's Western Western Tuition and App for Faculty Faculty and our Faculty Bios Contact Degree Mission Video Video Fees D.Min Course List Course List Calling Information Sample Western Publication Distance App for MRE FAQ Virtual Tour Th.M Fees Sequence Sequence Schedule Video List Learning Teaching Student Audio or App for M.Div Housing Schedule Schedule Church Profiles Video Clip Information Aid Forms Community Teaching Alumni Tech Life Church Profiles Requirement Deadlines Community Explanation Demographic Program Life of Degrees Information Overview FAQ / Holland Checklist Overview Web Workflow - Concept | Creative | Completion 14
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  16. Discovery -Step 2 Communication Cycles • The points of communication each audience has with you while trying to accomplish something specific Web Workflow - Concept | Creative | Completion 16
  17. Discovery -Step 2 Communication Cycles Brotherh ood Mutu al CSR—C o mmunica tion Cyc les Policy C hange R equest This doc ument d escribes Version 1.0 the points 12.14.20 of comm 05 unication a CSR h as when trying to make a c Change hange to Request a policy. Existing policy Email Phone c all Reques Changed written d t Request own inp into AMS ut policy AMS vers Assistin request ion of (reflecte g the Qu Request d Agent Ac in prin into Broth input and faxe ted ote Proc cess) This doc d erhood Brotherh to ess ument d system ood escribes the points of comm unication a CSR h as in help ing the P roducer input info Client in rmation fo from A into the s gent ystem fo New Poli r a quote cy . Request Email OR Wait for Phone c response all fro Brotherh m Input info quot;Handed rm into Acco ation ood quot; back to Center to unt b quote pro egin agent Receiv response e cess qu from BM ote Account I on Center Downloa d Print out Apps an d Apps an d Forms Scan in Forms printed ap Email or ps Fax Receive and form Apps an Fax s forms to d back from or email client (filled ou client t forms) Web Workflow - Concept | Creative | Completion 17
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  19. Discovery -Step 3 Competitive Review • Keywork ranking • Logo type/ Tagline • Incoming links • Content • Features quality • Architecture Quality • Overall Brand Web Workflow - Concept | Creative | Completion 19
  20. Discovery -Step 3 Competitive Review Web Workflow - Concept | Creative | Completion 20
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  23. Discovery -Step 4 G.O.D. Report • Gaps - areas where audience expectations or needs are not being met by you, but are being asked for by your audience or provided by competitors. Web Workflow - Concept | Creative | Completion 23
  24. Discovery -Step 4 G.O.D. Report • Opportunity - areas that dierentiate you, and therefore should be exploited. These might be things you are already doing, or should do. Web Workflow - Concept | Creative | Completion 24
  25. Discovery -Step 4 G.O.D. Report • Deadwood - areas of existing communication materials that are not needed or wanted by your audiences. Web Workflow - Concept | Creative | Completion 25
  26. Discovery -Step 5 Features Benefits Web Workflow - Concept | Creative | Completion 26
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  28. Discovery -Step 6 Project Plan • Website mission statement • 5 year goals • Short-term criteria for success • Target audiences • Competitors (and URLs) Web Workflow - Concept | Creative | Completion 28
  29. Discovery -Step 6 Project Plan • Projected trafic patterns • Revenue model • Feature set • Marketing methods • Website team • Project budget Web Workflow - Concept | Creative | Completion 29
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  31. Discovery -Step 6 Project Plan Web Workflow - Concept | Creative | Completion 31
  32. Architecture “Organizing Information” Web Workflow - Concept | Creative | Completion 32
  33. Architecture Site View • Site-mapping • Addressing existing site organization Web Workflow - Concept | Creative | Completion 33
  34. Architecture Site View Web Workflow - Concept | Creative | Completion 34
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  36. Architecture Page View • Wireframing • Page Diagrams • Naming and Labeling Web Workflow - Concept | Creative | Completion 36
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  38. Architecture Page View Oklahoma Wesleyan University—Wireframe Version 1.1 The Image Group 04/06/05 Home Page - Alternate 1 Home | Site Map | Contact OWU Logo Header Site Map and Search Search site: Go The header includes information that News Events | Support OWU | Media Some users prefer to browse, and will appear on every page in the site. some prefer to engage a search. By setting a precedent, it makes it Either option is available on every Undergraduate | Graduate | Adult | Athletics | Alumni easy for users to get to any page page. quickly. Main navigation is differentiated by color for different audiences. About OWU Undergraduate Studies Graduate and Sidebar Content Lorem ipsum Undergraduate/Graduate dolor sit Studies Adult Studies Lorem ipsum There is a place reserved on the Image amet, dolor UG student UG student homepage for cross-audience Lorem ipsum The homepage will represent the two sit amet, consectetuer closeup photo closeup photo content, or quot;hot,quot; timely items. dolor sit amet, main audiences for your site: consectetuer adipiscing Lorem ipsum consectetuer prospective undergraduate and adipiscing dolor sit. These boxes on the homepage are adipiscing prospective adult graduate students. More More meant to be flexible and More This simple, clear cut approach will interchangeable. Depending on make it easy for the primary Athletics News what needs to be highlighted in a audiences to filter and find their Quick Links Quick Links Meet Us Meet Us given timeframe, the content of Lorem ipsum respective content. • Academic Programs • Academic Programs these boxes will reflect what's dolor sit Jamie • Financial Aid Jamie • Financial Aid important. Image Image Image amet, • Student Life • Catalog consectetuer • Meet Faculty • Meet Faculty Prof. Prof. Image Image • Catalog • Meet Students adipiscing Lorem ipsum Bill Bill • Why OWU • Locations dolor sit. • Blogs • Why OWU Susan Susan More Image Image • Student Orgs. • News Events • Library • Library Prof. Prof. • For Parents Image Image Pat Pat News Events View all events View all events Lorem ipsum dolor sit amet adipiscing... Lorem ipsum dolor sit amet, consectetuer adipiscing... Lorem ipsum dolor, consectetuer adipiscing... Lorem ipsum dolor, consectetuer adipiscing... Lorem ipsum dolor sit amet adipiscing... Lorem ipsum dolor sit amet adipiscing... Footer © Oklahoma Wesleyan University | 2201 Silver Lake Road | Bartlesville, Oklahoma 74006 Tel: 918-335-6200 | 1-800-468-6292 | Fax: 918-335-6229 | info@okwu.edu The footer will appear on Privacy Policy every page in the site. Web Workflow - Concept | Creative | Completion 38
  39. Architecture Page View Oklahoma Wesleyan University—Wireframe Version 1.1 The Image Group 04/06/05 Undergraduate Main Page Home | Site Map | Contact OWU Logo Search site: Go News Events | Support OWU | Media Undergraduate | Graduate | Adult | Athletics | Alumni Explore Visit Undergraduate Studies Apply Student Resources Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Image euismod tincidunt ut laoreet dolore magna Quick Links aliquam erat volutpat. • Academic Programs • Financial Aid • Student Life • Meet Faculty • Catalog Explore Visit Apply Student • Why OWU Lorem ipsum Lorem ipsum Lorem ipsum Resources • Blogs dolor sit amet, dolor sit amet, dolor sit amet, • Student Orgs. Lorem ipsum consectetuer consectetuer consectetuer • Library dolor sit amet, adipiscing adipiscing adipiscing • For Parents consectetuer More More More More © Oklahoma Wesleyan University | 2201 Silver Lake Road | Bartlesville, Oklahoma 74006 Tel: 918-335-6200 | 1-800-468-6292 | Fax: 918-335-6229 | info@okwu.edu Privacy Policy Web Workflow - Concept | Creative | Completion 39
  40. Architecture Page View Oklahoma Wesleyan University—Wireframe Version 1.1 The Image Group 04/06/05 Programs Courses Home | Site Map | Contact OWU Logo Search site: Go News Events | Support OWU | Media Undergraduate | Graduate | Adult | Athletics | Alumni Explore Home Undergraduate Explore Programs Courses Presidential Welcome Programs Courses OWU At A Glance History Mission Programs Courses Lorem ipsum dolor sit amet, consectetuer adipiscing elit, Image Division A sed diam nonummy nibh euismod tincidunt ut laoreet Division B dolore magna aliquam erat volutpat. Division C Division D Download All Courses (PDF 250kb) Division E Division F Download Complete 2004-2005 Catalog (PDF 1152kb) Division G Meet Faculty Students Parent's Portal Browse by Division Featured Event Invitation to Pastors FAQ Division A Division D Division Page Visit Program 1 Lorem ipsum Program 1 Lorem ipsum Apply Program 2 Dolor Sit Program 2 Dolor Sit Program 3 Consectetuer Elit Program 6 Adipiscing Elit Student Resources Program 4 Lorem Ipsum Lorem ipsum dolor sit Division E Program 5 Dolor Sit Amet amet, consectetuer Program 6 Adipiscing Elit Program 1 Lorem ipsum adipiscing elit, sed diam Program 2 Dolor Sit Division B Program 3 Consectetuer Elit nonummy nibh euismod Program 1 Lorem ipsum Program 5 Dolor Sit Amet tincidunt ut laoreet Program 2 Dolor Sit Program 6 Adipiscing Elit dolore magna aliquam Program 3 Consectetuer Elit erat volutpat. Division F Program 6 Adipiscing Elit Program 1 Lorem ipsum Division C Program 2 Dolor Sit Lorem ipsum dolor sit Program 1 Lorem ipsum Program 3 Consectetuer Elit amet, consectetuer Program 2 Dolor Sit Program 5 Dolor Sit Amet adipiscing elit, sed diam Program 4 Lorem Ipsum Program 6 Adipiscing Elit Program 5 Dolor Sit Amet Program 6 Adipiscing Elit © Oklahoma Wesleyan University | 2201 Silver Lake Road | Bartlesville, Oklahoma 74006 Tel: 918-335-6200 | 1-800-468-6292 | Fax: 918-335-6229 | info@okwu.edu Privacy Policy Web Workflow - Concept | Creative | Completion 40

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