Special events can be relatively resource heavy and often have little immediate impact. However, done right, they can be one of the most effective ways to raise funds for your mission. During this Performance Lab, participants will learn: 1) How to engage, retain and nurture event volunteers to reach your financial goals 2) How to successfully grow a small special event into a signature event 3) How to advance your organization’s mission through a special event 4) How to assess events and their overall impact on your organization