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How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

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An annual campaign is far more than a well-timed and well-written letter that gets delivered sometime after Thanksgiving but before New Year’s Eve. To successfully design and launch a simple annual giving campaign, nonprofits need to seamlessly integrate other channels consistent with existing consumer behavior and generational preferences.

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How To Create An Integrated Annual Campaign (With A 'No-To-Low' Budget)

  1. 1. BRIAN LAUTERBACH: FUNDRAISING GENIUS 26 YEARS OLD (16 mos. experience)
  2. 2. HIRED IN 2001 TO RAISE $4 MILLION FOR ANNUAL FUND
  3. 3. FIRST UP: RENEW 300 DONORS THAT GAVE $70,000 BY MAIL
  4. 4. MAIL DATE: SEPTEMBER 12, 2001
  5. 5. RED CROSS: NEW FUNDRAISING RECORDS SET ONLINE
  6. 6. $700
  7. 7. AWKWARD, LONELY
  8. 8. ADDED AN EXPERT TO OUR DATA, GOT SECOND OPINION
  9. 9. LESSONS TECHNOLOGY IS THE VEHICLE, NOT THE STRATEGY USE DATA, NOT HUNCHES, TO CREATE YOUR PLAN ANNUAL GIVING IS ABOUT OUTCOMES, NOT OUTPUTS
  10. 10. PROJECT DELIVERABLES SIMPLIFY CREATE GUIDE ANALYZE FUNDRAISING DATA TO IDENTIFY IMMEDIATE REVENUE OPPORTUNITIES CREATE A 12-MONTH FUNDRAISING PLAN FROM WHICH STAFF AND BOARD CAN MANAGE DESIGN & LAUNCH AN INTEGRATED CALENDAR YEAR-END GIVING CAMPAIGN LEARN THE GIVING CAPACITY OF PROSPECTS & DONORS W/ WEALTH SCORES STRENGTHEN THE CASE FOR SUPPORT FOR MATERIALS & GRANT APPLICATIONS PLAN AND HOST A SIMPLE CULTIVATION EVENT FOR DONORS & PROSPECTS

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