Train@MOSTraining.com
Speaker: Donna Gilliland, Founder of MOSTraining
Recruitment: social trends
Social Channels: how to use for recruitment
LinkedIn: locating talent, Profiles & Company Pages...
Does Your Social Media Presence Attract Talent?
Global Recruiting Trends 2013 by LinkedIn Talent Solutions on Jul 10, 2013
LinkedIn 3rd Annual Global Recruiting Trends
85%U.S. HR professionals say online reputation influences their
hiring decisions.
Online Reputation research study commiss...
Statistics from the 2013 Social Recruiting Survey by Jobvite
Recruiter’s Social Networks of Choice: LinkedIn, Facebook and...
Facebook as a recruiting tool
Walt Disney Uses Twitter for Recruiting - @TWDCjobs
UPS Uses Twitter - @UPSJobs
78%
U.S. Recruiters surveyed use a search engine
Online Reputation research study commissioned by Microsoft
Perform a Goog...
How to Use LinkedIn to Attract Talent
Your Profile
Your Company Page
Build strong connections
Participate in LinkedIn Grou...
LinkedIn for Small Business
View their 15 tips to hiring at: http://linkd.in/1cKDEeT
My LinkedIn Goals
What’s your goal for being on and using LinkedIn?
Linked
Optimize Your Profile for Exposure1
First Steps: gather your data
LinkedIn Profile
Linked
Job History
Certifications
Specialized skills
Memberships
Videos
Pre...
Professional Headline 120 characters
Who are you? What do you offer?
Headliner
TIP: your headline travels with you when yo...
3 Web sites
Call to Action headings
Custom URL
Adding website links to your profile
SUMMARY – 2000 characters of space
Write your Summary section in a Word
document so you can spell check.
Where applicable ...
More Profile Options
Skills & Expertise
Status Updates
Tip: Plan status updates to coincide with your LinkedIn goals.
Status update strategies
• Gain visibility
•...
Groups – strategic choices
Choose based upon your industry
and/or interest.
Contribute to your Groups.
Groups appear on yo...
Connection Strategies2
Grow Your Network
Business colleagues
People your meet at events
Connect with customers
Use LinkedIn’s Advanced search
Pow...
Recommendations & Endorsements
Endorsements
WARNING: please don’t endorse people on skills you have not witnessed first hand. It’s not genuine or ethical.
Follow LinkedIn Company Pages
LinkedIn Company Page Benefits
• Visibility
• Home Page Banner
• 3 Service Page Banners
• Link to external pages
• 30 Serv...
Follow LinkedIn’s Thought Leaders
Tip: you can comment on their post. Potentially gain visibility.
Reference Links
http://bit.ly/1h8OeJn http://bit.ly/16tc6s8
http://linkd.in/11STmh7 http://linkd.in/119dp7e
http://bit.ly/...
www.MOSTraining.com Speaker: Donna Gilliland, Founder of MOSTraining
http://www.slideshare.net/DonnaGilliland
How to Use LinkedIn and Other Social Channels for Recruitment
How to Use LinkedIn and Other Social Channels for Recruitment
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How to Use LinkedIn and Other Social Channels for Recruitment

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LinkedIn, Facebook and Twitter can be valuable sources in recruitment. Learn how you can use all three in finding new hires.

Learn how to strategically use your LinkedIn profile and a LinkedIn company page to gain visibility and increase credibility to entice job seekers.

Published in: Technology, Business
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How to Use LinkedIn and Other Social Channels for Recruitment

  1. 1. Train@MOSTraining.com Speaker: Donna Gilliland, Founder of MOSTraining
  2. 2. Recruitment: social trends Social Channels: how to use for recruitment LinkedIn: locating talent, Profiles & Company Pages Today’s Agenda LinkedIn Training – contact Train@MOSTraining.com
  3. 3. Does Your Social Media Presence Attract Talent?
  4. 4. Global Recruiting Trends 2013 by LinkedIn Talent Solutions on Jul 10, 2013 LinkedIn 3rd Annual Global Recruiting Trends
  5. 5. 85%U.S. HR professionals say online reputation influences their hiring decisions. Online Reputation research study commissioned by Microsoft Online Reputation Research Study
  6. 6. Statistics from the 2013 Social Recruiting Survey by Jobvite Recruiter’s Social Networks of Choice: LinkedIn, Facebook and Twitter 94%
  7. 7. Facebook as a recruiting tool
  8. 8. Walt Disney Uses Twitter for Recruiting - @TWDCjobs
  9. 9. UPS Uses Twitter - @UPSJobs
  10. 10. 78% U.S. Recruiters surveyed use a search engine Online Reputation research study commissioned by Microsoft Perform a Google search on your name
  11. 11. How to Use LinkedIn to Attract Talent Your Profile Your Company Page Build strong connections Participate in LinkedIn Groups
  12. 12. LinkedIn for Small Business View their 15 tips to hiring at: http://linkd.in/1cKDEeT
  13. 13. My LinkedIn Goals What’s your goal for being on and using LinkedIn? Linked
  14. 14. Optimize Your Profile for Exposure1
  15. 15. First Steps: gather your data LinkedIn Profile Linked Job History Certifications Specialized skills Memberships Videos Presentations
  16. 16. Professional Headline 120 characters Who are you? What do you offer? Headliner TIP: your headline travels with you when you comment and post.
  17. 17. 3 Web sites Call to Action headings Custom URL Adding website links to your profile
  18. 18. SUMMARY – 2000 characters of space Write your Summary section in a Word document so you can spell check. Where applicable include a link to a video, document or presentation. Think keyword strategic as you craft your Summary section.
  19. 19. More Profile Options
  20. 20. Skills & Expertise
  21. 21. Status Updates Tip: Plan status updates to coincide with your LinkedIn goals. Status update strategies • Gain visibility • Subject matter expert • Share information • Attract new clients Status Updates
  22. 22. Groups – strategic choices Choose based upon your industry and/or interest. Contribute to your Groups. Groups appear on your Profile. You can message people in your Groups.
  23. 23. Connection Strategies2
  24. 24. Grow Your Network Business colleagues People your meet at events Connect with customers Use LinkedIn’s Advanced search Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.
  25. 25. Recommendations & Endorsements
  26. 26. Endorsements WARNING: please don’t endorse people on skills you have not witnessed first hand. It’s not genuine or ethical.
  27. 27. Follow LinkedIn Company Pages
  28. 28. LinkedIn Company Page Benefits • Visibility • Home Page Banner • 3 Service Page Banners • Link to external pages • 30 Services/Products • Video • Target marketing • Special offers • Recommendations
  29. 29. Follow LinkedIn’s Thought Leaders Tip: you can comment on their post. Potentially gain visibility.
  30. 30. Reference Links http://bit.ly/1h8OeJn http://bit.ly/16tc6s8 http://linkd.in/11STmh7 http://linkd.in/119dp7e http://bit.ly/IDLvbK
  31. 31. www.MOSTraining.com Speaker: Donna Gilliland, Founder of MOSTraining http://www.slideshare.net/DonnaGilliland

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