How to Use LinkedIn and Other Social Channels for Recruitment
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LinkedIn, Facebook and Twitter can be valuable sources in recruitment. Learn how you can use all three in finding new hires. Learn how to strategically use your LinkedIn profile and a LinkedIn company page to gain visibility and increase credibility to entice job seekers.
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How to Use LinkedIn and Other Social Channels for Recruitment
- 1. Train@MOSTraining.com Speaker: Donna Gilliland, Founder of MOSTraining
- 2. Recruitment: social trends Social Channels: how to use for recruitment LinkedIn: locating talent, Profiles & Company Pages Today’s Agenda LinkedIn Training – contact Train@MOSTraining.com
- 3. Does Your Social Media Presence Attract Talent?
- 4. Global Recruiting Trends 2013 by LinkedIn Talent Solutions on Jul 10, 2013 LinkedIn 3rd Annual Global Recruiting Trends
- 5. 85%U.S. HR professionals say online reputation influences their hiring decisions. Online Reputation research study commissioned by Microsoft Online Reputation Research Study
- 6. Statistics from the 2013 Social Recruiting Survey by Jobvite Recruiter’s Social Networks of Choice: LinkedIn, Facebook and Twitter 94%
- 9. Facebook as a recruiting tool
- 10. Walt Disney Uses Twitter for Recruiting - @TWDCjobs
- 11. UPS Uses Twitter - @UPSJobs
- 12. 78% U.S. Recruiters surveyed use a search engine Online Reputation research study commissioned by Microsoft Perform a Google search on your name
- 13. How to Use LinkedIn to Attract Talent Your Profile Your Company Page Build strong connections Participate in LinkedIn Groups
- 14. LinkedIn for Small Business View their 15 tips to hiring at: http://linkd.in/1cKDEeT
- 15. My LinkedIn Goals What’s your goal for being on and using LinkedIn? Linked
- 16. Optimize Your Profile for Exposure1
- 17. First Steps: gather your data LinkedIn Profile Linked Job History Certifications Specialized skills Memberships Videos Presentations
- 18. Professional Headline 120 characters Who are you? What do you offer? Headliner TIP: your headline travels with you when you comment and post.
- 19. 3 Web sites Call to Action headings Custom URL Adding website links to your profile
- 20. SUMMARY – 2000 characters of space Write your Summary section in a Word document so you can spell check. Where applicable include a link to a video, document or presentation. Think keyword strategic as you craft your Summary section.
- 23. Status Updates Tip: Plan status updates to coincide with your LinkedIn goals. Status update strategies • Gain visibility • Subject matter expert • Share information • Attract new clients Status Updates
- 24. Groups – strategic choices Choose based upon your industry and/or interest. Contribute to your Groups. Groups appear on your Profile. You can message people in your Groups.
- 26. Grow Your Network Business colleagues People your meet at events Connect with customers Use LinkedIn’s Advanced search Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.
- 28. Endorsements WARNING: please don’t endorse people on skills you have not witnessed first hand. It’s not genuine or ethical.
- 29. Follow LinkedIn Company Pages
- 30. LinkedIn Company Page Benefits • Visibility • Home Page Banner • 3 Service Page Banners • Link to external pages • 30 Services/Products • Video • Target marketing • Special offers • Recommendations
- 31. Follow LinkedIn’s Thought Leaders Tip: you can comment on their post. Potentially gain visibility.
- 32. Reference Links http://bit.ly/1h8OeJn http://bit.ly/16tc6s8 http://linkd.in/11STmh7 http://linkd.in/119dp7e http://bit.ly/IDLvbK
- 33. www.MOSTraining.com Speaker: Donna Gilliland, Founder of MOSTraining http://www.slideshare.net/DonnaGilliland
Editor's Notes
- Job seekers are looking as your social profiles as much as you are looking at theirs. Does what they see entice them to wan to work for you?
- LinkedIn conducted its 3rd Annual Global Recruiting Trends survey in 19 countries. They uncovered 5 important trends shaping the future of recruiting. Take a look at the top three:You aren’t the only one peering into social profiles, reading tweets and scanning Facebook posts to glean information. Potential recruits are checking you and your company out too.
- Microsoft commissioned Cross-Tab to perform a Online Reputation research study on Positive online reputations matter. Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.
- GetHub and Stackoverflow are places to see what people can do rather than what they say the can do. Statistics from the 2013 Social Recruiting Survey by Jobvite
- https://www.facebook.com/marriottjobsandcareers
- Retweets relevant news and content andDisney Twitter accounts. Walt Disney uses Twitter hashtags to increase reach. #disneyjobs #disneytechnology
- Point out the ways UPS is using their Twitter profile.
- place to get business intelligence, to research problems, to establish an online presence where other people in the network can find
- LinkedIn is a place to…get business intelligenceresearch problems and competitorsestablish an online presence where other people in the network can locate you external or internal to LinkedIn
- TIP: the headliner what people see first when they perform a Google search. Thinking keywords when writing your headline. NOTE: LinkedIn will not show your Profile as 100% complete unless you have at least 3 recommendations.
- Use the Web sites section to link to your Company web site, blog and/or social channels. Use the Other category classification in order to create a customized label for the website. I use it as a CTA (call to action).Customize your LinkedIn URL from the numeric link that LinkedIn defaults to. Include your LinkedIn URL in your email signatures.
- Use the Skills and Expertise to locate keywords.
- Skills & Expertise is a great way to find the exact keyword terms related to your field. You can include of to 50 skills. It’s an opportunity for endorsements.Skills that have been endorsed cannot be rearranged.TIP: when people endorse you, reach out and thank them.
- Tips:Connect with business and personal friendsConnect with those who have larger networks
- Default for search results are for1st degree connections. One of many reasons to build your network.
- Giving endorsements gains visibility.Thank people for endorsing you.
- Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.
- Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.
- 150 of the most influential thought leaders on LinkedIn.Bonus Tip: you can gain visibility by commenting on their post.