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Unit 18 What is the role of the advertising standards authority

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Connor Whybrow
Connor Whybrow
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What is the role of the advertising standards authority? Its role is to regulate the content of advertisements, sales promotions and direct marketing in the UK by investigating "complaints made about ads, sales promotions or direct marketing and deciding whether such advertising complies with its advertising standards codes.

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Unit 18 What is the role of the advertising standards authority

  • 1. What is the role of the advertising standards authority? Its role is to regulate the content of advertisements, sales promotions and direct marketing in the UK by investigating "complaints made about ads, sales promotions or direct marketing and deciding whether such advertising complies with its advertising standards codes.