2. What is Snapchat?
Snapchat is a fun messaging application for
sharing moments. You can take a photo or a
video, add a caption or doodle, and send it to
a friend or add it to your story (available for
24 hours) to share with some or all of your
friends.
Friends can view snaps for up to 10 seconds,
and then it disappears.
3. Snapchat Stats
• Fastest growing messaging app
• Over 100 million daily active users and 400
million snaps per day
• Target market – 13-24 year olds – the
people we want to engage with are using it!
• A vital part of global marketing strategies
• Utilised by 77% of students daily
4. Why use it?
• It’s immediate, personal and reaches students
where we can find them most – on their
phones
• It inspires creativity and innovation, it’s fun and
engaging
• Snaps can be sent to multiple people but
they’re still a direct form of communication
• Many UK universities haven’t yet harnessed
Snapchat as a social media channel for
students – first mover advantages!
5. Using Snapchat to engage with current
and prospective students
• Create a video narrative of Swansea University
events to engage and excite audiences; Snapchat
stories only last 24 hours and can string together a
series of images and videos that audiences can view.
Fantastic to give current and prospective student’s
access to live events like open days and graduation.
• Competitions – Snapchat is perfect for hosting
competitions with current students and could
provide an excellent platform for fresher's events
such as scavenger hunts.
6. Using Snapchat to engage with current
and prospective students
• Behind the scenes content – create a personality that
students will engage with using fun and engaging behind
the scenes exclusive content about what goes on at the
college, new facilities, new team members, events, etc.
7. What we did…
We launched Snapchat for the
Swansea University Open Day on 31st
October. We took a series of photos
and videos to capture events that
took place throughout the day and
added the narrative to a 24 hour
story which current and prospective
students could view.
We filmed demonstrations in our
practice suites, undertook short
tours of the ambulances we had on
the day for paramedic science and
tried to capture the buzz around the
day.
Student ambassadors were briefed
beforehand and we encouraged
them to be part of the story through
short videos and photos.
Results
• 52 followers and growing!
• 39 story views
• Positive feedback from students
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14. Future Plans
• Campaigns to increase the number of current and
prospective students using Snapchat
• Increase our use of Snapchat to showcase events
• Snapchat specific events for current students
• Handing over Snapchat to a student ambassador for the
day to develop their own stories about campus life
• A graduation story with video footage, photos and a 24
interviews with graduates
• Possible use as a new communication channel for our
current students – updating students on college news
