a

1. RAIN
 Nguyen Quoc Phi Khanh 1258024
 Nguyen Thi Quynh Mai 1258031
 Nguyen Thi Que Chi 1258005

2. I. Perception is a three-stage process that
translates raw stimuli into meaning

3. Sensation

4. o The immediate response of
our sensory receptors to such
basic stimuli as light, colour,
taste and sound.

5. Perception
o selected, organised, and interpreted

6. Sensory
stimuli
• Sight
• Sounds
• Smells
• Taste
• textures
Sensory
receptors
• Eyes
• Ears
• Nose
• Mouth
• Skin
Exposure Attention
Interpreta
tion

7. Deodorant & body spray
o Smell : manliness, diverse
o Texture : shows strong personality
o Color : dark, elegance

10. II. Society's expectations of masculinity and
femininity help to determine the products we
buy to be consistent with these expectatioms

11. Body care and beauty are
just for women

12. A range of products
for women appear

13. Advertisement on
newspaper, on TV

14. Assert their masculinity

15. Products
For men
Especially for men
57.15%
42.85%

17. Just for men