This document serves as a guide for app developers on how to sell their apps outside the Mac App Store. It discusses the benefits of bypassing the Mac App Store, including higher profit margins and ownership rights, and provides practical steps for integration, licensing, and customer care. Additionally, it outlines various tools and resources to assist in the e-commerce process.

1. More Money, More Control:
Selling Your App Outside the App Store
Beyond the Mac App Store
A Practical Guide to Go From Code to Cash
PART I

3. 1. Why ditch the Mac
App Store
2. What to look for in e-
commerce providers
3. How to use this in
your app

4. Why?
The benefits of ditching
the Mac App Store.

6. 30%+ 17–25% VAT

7. 1. Discounts
2. Bundles
3. Give-Aways

8. 1. Ownership
2. Flexibility
3. Customer Care

9. 1. Sandboxing
2. Instant Updates

10. What?
Is there life after the
Mac App Store?

11. Option 0:
“Wizard of Oz”
Method

12. 1. Easy Integration
on Website
2. Purchase Links
(Bonus: Web Storefront)
3. Customer Care

14. 1. License Generator
(CocoaFob or homegrown)
2. Payment Method
Variety
3. Handles VAT
4. Stats & Analytics

15. FastSpring

19. How?
Getting back to development.

20. 1. License Verification
2. Software Updates
3. Trial/Demo Mode
4. Website

21. Customer Name
GAXAE-F9ATK-M2F4L-
HVGZ9-PMKZK-9DMEN-
FK8AC-CQZZ6-A9KQB-
BZ73D-5FF7R-8AXMP-
B4YBZ-NJPQM-PRBYK-
Q9

22. https://github.com/sparkle-project/Sparkle

23. 1. Free/Demo App
2. Feature-Based Trial
3. Time-Based Trial

24. 1. Launch Page
2. Easy Checkout
3. Maybe Newsletter

28. Isn’t that a lot
of additional work? 😟

29. https://github.com/CleanCocoa/TrialLicensing
(Swift) Framework
https://christiantietze.de/books
Instructional Book
Checklist from this Webinar
http://fastspring.com/sign-up
Sign-up for FastSpring

30. Thanks.
hi@christiantietze.de
@ctietze
https://christiantietze.de
in the next episode …
Nick Cavalancia: “5 Key Steps to Go From Cloud to Cash”
February 22nd, 10:00 am PST