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Team
Assessment
MGT 255/2 Business
Ethics
Spring 2014
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
2
TABLE OF CONTENTS
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
3
I. Introduction
II. Nike company
III. Timeline
IV. Top Salaries
V. Promotion
VI. Globalization
VII.Problems in Vietnam
VIII.Question Time
IX. Conclusion
X. References
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
4
―Just Do It.‖ Three simple
words, yet together they
represent one of the most
popular sports apparel
companies in the world:
Nike. However, over the
years their great success
has come with an even
greater cost to those who
suffer under their inhumane
sweatshop practices.
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
5
Nike employs more than 1 million workers
The U.S. is currently home to 66 of these factories, and employs
8,151 men and women.
Comparatively, Vietnam, a smaller and poorer country, has only 40
factories, yet employs 171,276 workers — the majority of which
are young women and children.
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
6
1991: Problems when activist Jeff Ballinger
publishes a report documenting low wages and poor
working conditions in Indonesia.
1996: Nike tasked with working
to improve the lives of factory laborers.
1998: Nike faces weak demand and unrelenting criticism.
It has to lay off workers, and begins to realize it needs to
change.
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
7
2005: Nike becomes the to
publish a complete list of the factories it contracts
with.
2005-Present: The company continues to
post its commitments, standards, and audit data
as part of
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
8
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
9
• Mark G. Parker - President and Chief Executive Officer
• Charles D. Denson - President, NIKE Brand
• Donald W. Blair - Executive Vice President &
Chief Financial Officer
• Trevor A. Edwards - Executive Vice President, Global
Brand & Category Management
• Eric D. Sprunk - Executive Vice
President, Merchandising & Product
Source: www1.salary.com
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
10
(tennis) – $70 million from Nike
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
11
(basketball) –
$90 million from Nike
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
12
(golf) – $100 million from Nike
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
13
(golf) –
$200 million
(estimated) from Nike
GLOBALIZATION
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
14
= is process of interaction and integration
among the people, companies and
governments of different nations
Their profit Their Cost
WHY DID NIKE CHOOSE VIETNAM?
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
15
• Vietnam is developed country
• Nike sets minimum wages to
Vietnamese workers
• Vietnam is cheaper than other
countries
WHAT WENT WRONG
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
16
• Vietnamese workers endure physical, mental abuse
• Poor and dangerous working conditions
• Long work hours
• Hired children
• Workers cannot go to the toilet more than once per 8-
hour shift and they cannot drink water more than
twice per shift.
• Workers with skin or breathing problems were not
move to department without chemicals
• Inadequate heath and safety measures
WORKERS CANNOT LIVE ON
NIKE FACTORY WAGES?
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
17
47 $ per month -> 1,6 $ per day
A simple basic meal costs 70 cents
(like rice, vegetables and some
tofu)
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
18
• American companies should be concerned with
human labor conditions, but ultimately it is the
government, in which the contracted factories
exist, that is responsible for the mistreatment.
• Companies like Nike are allowed to seek the
least expensive avenue of manufacturing, or the
idea of outsourcing would be nullified.
• Companies like Nike must keep the idea of
cultural relativism in mind
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
19
Although a job in Vietnam is better than no
job, it is still unfair for these workers in
developing countries to be treated in such
horrendous way when compared to the way
we are treated. This global inequality needs
to be stopped and many groups which
some have been mentioned previously exist
to help stop this
Conclusion
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
20
• Nike pays low wages to the Vietnamese workers – do you
agree that it is unfair and unethical?
• How should Nike change their working conditions in
Vietnam in the future?
• Do you think that people would stop purchasing Nike’s
products if they know more about the unfair behavior to
the Vietnamese workers?
• Do you agree that Nike deserves reprimand for inhumane
working conditions and overpaying of their executives or
celebrities?
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
21
REFERENCES
DITA KOVAŘÍKOVÁ AND DOAN THI VAN
BUSINESS ETHICS MGT255/2
22

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Business ethics - Nike

  • 2. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 2
  • 3. TABLE OF CONTENTS DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 3 I. Introduction II. Nike company III. Timeline IV. Top Salaries V. Promotion VI. Globalization VII.Problems in Vietnam VIII.Question Time IX. Conclusion X. References
  • 4. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 4 ―Just Do It.‖ Three simple words, yet together they represent one of the most popular sports apparel companies in the world: Nike. However, over the years their great success has come with an even greater cost to those who suffer under their inhumane sweatshop practices.
  • 5. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 5 Nike employs more than 1 million workers The U.S. is currently home to 66 of these factories, and employs 8,151 men and women. Comparatively, Vietnam, a smaller and poorer country, has only 40 factories, yet employs 171,276 workers — the majority of which are young women and children.
  • 6. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 6 1991: Problems when activist Jeff Ballinger publishes a report documenting low wages and poor working conditions in Indonesia. 1996: Nike tasked with working to improve the lives of factory laborers. 1998: Nike faces weak demand and unrelenting criticism. It has to lay off workers, and begins to realize it needs to change.
  • 7. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 7 2005: Nike becomes the to publish a complete list of the factories it contracts with. 2005-Present: The company continues to post its commitments, standards, and audit data as part of
  • 8. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 8
  • 9. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 9 • Mark G. Parker - President and Chief Executive Officer • Charles D. Denson - President, NIKE Brand • Donald W. Blair - Executive Vice President & Chief Financial Officer • Trevor A. Edwards - Executive Vice President, Global Brand & Category Management • Eric D. Sprunk - Executive Vice President, Merchandising & Product Source: www1.salary.com
  • 10. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 10 (tennis) – $70 million from Nike
  • 11. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 11 (basketball) – $90 million from Nike
  • 12. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 12 (golf) – $100 million from Nike
  • 13. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 13 (golf) – $200 million (estimated) from Nike
  • 14. GLOBALIZATION DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 14 = is process of interaction and integration among the people, companies and governments of different nations Their profit Their Cost
  • 15. WHY DID NIKE CHOOSE VIETNAM? DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 15 • Vietnam is developed country • Nike sets minimum wages to Vietnamese workers • Vietnam is cheaper than other countries
  • 16. WHAT WENT WRONG DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 16 • Vietnamese workers endure physical, mental abuse • Poor and dangerous working conditions • Long work hours • Hired children • Workers cannot go to the toilet more than once per 8- hour shift and they cannot drink water more than twice per shift. • Workers with skin or breathing problems were not move to department without chemicals • Inadequate heath and safety measures
  • 17. WORKERS CANNOT LIVE ON NIKE FACTORY WAGES? DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 17 47 $ per month -> 1,6 $ per day A simple basic meal costs 70 cents (like rice, vegetables and some tofu)
  • 18. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 18 • American companies should be concerned with human labor conditions, but ultimately it is the government, in which the contracted factories exist, that is responsible for the mistreatment. • Companies like Nike are allowed to seek the least expensive avenue of manufacturing, or the idea of outsourcing would be nullified. • Companies like Nike must keep the idea of cultural relativism in mind
  • 19. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 19 Although a job in Vietnam is better than no job, it is still unfair for these workers in developing countries to be treated in such horrendous way when compared to the way we are treated. This global inequality needs to be stopped and many groups which some have been mentioned previously exist to help stop this Conclusion
  • 20. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 20 • Nike pays low wages to the Vietnamese workers – do you agree that it is unfair and unethical? • How should Nike change their working conditions in Vietnam in the future? • Do you think that people would stop purchasing Nike’s products if they know more about the unfair behavior to the Vietnamese workers? • Do you agree that Nike deserves reprimand for inhumane working conditions and overpaying of their executives or celebrities?
  • 21. DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 21
  • 22. REFERENCES DITA KOVAŘÍKOVÁ AND DOAN THI VAN BUSINESS ETHICS MGT255/2 22