2. Introduc)on
to
Nigeria’s
Challenges
My
country
Nigeria
of
170
million
people.
Some
call
us
the
“Giant
of
Africa”
others
call
us
the
“Giant
disappointment
of
Africa”
due
to
the
many
problems
which
include:
1. Corrup)on
-‐
Transparency
InternaSonal
deemed
Nigeria
one
of
the
most
corrupt
naSons
in
the
world
(33rd
most
corrupt
country
in
2013).
2. Crime
and
terrorism
-‐
specifically
Boko
Haram
insurgency
3. Unemployment-‐
24%
of
Nigerians
are
unemployed.
Official
Nigerian
staSsScs
say
38%
of
those
under
24
are
unemployed,
World
Bank
esSmates
closer
to
80%.
4. Educa)on
and
university
systems
-‐
Low
budget
allocaSon
to
educaSon
and
very
low
quality
graduates
with
more
preference
for
foreign
educaSon
by
employers
5. The
environment
and
healthcare-‐
Several
oil
spills
per
year
in
Niger
Delta
and
average
life
expectancy
is
38.3
(WHO
Report)
one
of
the
lowest
in
Africa.
6. Infrastructure
-‐
unreliable
power
supply,
poor
roads
and
public
ameniSes
7. Women
issues
–
Archaic
tradiSons,
women
discriminaSon
and
violence.
8. Lack
of
Civic
Pride
and
Patrio)sm
in
Nigeria
-‐
Nigerians
suffers
from
a
deficit
of
civic
pride
and
collecSve
responsibility.
Preference
to
procure
foreign
goods
9. Decep)ve
Fraud
-‐419
crimes:
The
stories
and
experiences
are
endless
worldwide
3. What's
the
Possible
Solu)on:
“We
the
ci)zens
need
to
take
more
individual
and
collec)ve
ini)a)ves
towards
correc)ng
some
of
our
social
issues
(Economy
&
society
)
rather
than
siXng
around
complaining
and
wai)ng
for
our
leaders
to
solve
everything–
Jide
Ipaye”
My
Contribu)on:
Build
a
world
class
footwear
brand
that
will
have
manufacturing
setup
in
Nigeria,
creaSng
economic
empowerment
opportunity
for
thousands
as
well
as
giving
10%
of
all
sales
towards
correcSng
some
of
our
social
challenges
first
in
Nigeria,
Africa
and
then
Globally.
How
to
Achieve
this:
1. 1st
Sept
to
4th
Dec
2015
-‐
Crowd
fund
to
raise
the
total
sum
of
$3,000,000
2. 6th
Dec
2015
to
30th
June
2016
–Launch
brand
and
products,
Outsource
iniSal
manufacturing
to
Europe
&
Asia
and
build
a
strong
local
&
internaSonal
brand
3. 6th
Dec
2015
to
30th
June
2016-‐
Acquire
world
class
knowledge
and
skills
to
build
world
class
factory
in
Nigeria
4. 1st
July
2016
–
Setup
world-‐class
Footwear
Plant
in
Nigeria
and
commence
1. Get
Gov.
support
&
concessions
2. Start
with
simplest
product
line
&
ramp
up
producSon
(
flip
flops,
sandals,
espadrilles,
sneakers)
3. Sell,
sell,
sell
(
increase
sales
and
10%
contribuSon
to
social
causes)
4. Latest
1st
Dec
2016
–
Assemble
&
ship
the
world
smartest
Shoe
made
in
Africa!
5. 2017
Export
to
Africa
and
the
rest
of
the
world
4. The
Keexs
Project
Impact
Strategy
Our
social
impact
will
be
delivered
the
i3
way:
1. Inform:
Keep
telling
the
world
about
the
social
issues
that
exist
2. Inspire:
Tell
stories
of
society
influencers
and
and
inspire
others
about
their
social
concerns
3. Invest:
Focus
on
sustainable
&
scalable
projects
–Teach
them
how
to
fish
&
not
give
them
fish!
5. Keexs
Project
Visionary
Milestones
1st
Sept
2015
Pre-‐Crowd
Fund
Launch
• Raise
2million
backers
in
60
days
(Implemnt
Market
&
brand
strat)
• Keexs
Admin
&
team
ready
4th
Nov
2015
End
of
Pre-‐
Crowdfund
Launch
• Get
2
mill.
backers
in
60
days
(Facebook,
twijer,
linkedin,
Instagram,
Youtube
blogs,Print
,TV,Radio,
Internet…)
5th
Nov
2015
Crowdfund
campaign
Launch
• Run
on
kickstarter
• 50%
of
$3m
stretch
goal
in
10
days
• 70%
in
20
days
• 100%
in
25
days
5th
Dec
2015
End
of
Crowdfund
campaign
• $3m
stretch
goal
achieved
• News
update,
thank
everyone
&
remind
of
launch
6th
Dec
2015
Official
Keexs
Brand
Launch
• $100+
backers
to
ajend/VIP
• Sell
online
(keexs
portal/
market
places)
• Sell
offline
Recruit
Agents/
Resellers
6
Dec
‘15
–30
Jun
‘16
Reinforce
Keexs
Brand
• In
6-‐8wks
deliver
all
backers
promises
• Outsource
manufct.
• Start
SLEM
Masters
&
conduct
R&D
• Prod
Dev.,
Sales
&
markeSng,
stocking
• Arrange
LogisScs
for
Tech
partners
for
factory
setup
&
Nigerian
Gov.
Suprt
1st
July
2016
Setup
Footwear
Plant
in
Nigeria
• Get
Gov.
support
&
concessions
• Start
with
simplest
product
line
&
ramp
up
Sell,
sell,
sell
• Start
social
change
programs
• Latest
1st
Dec
2016
–
Assemble
smart
Shoe
in
Africa!
1st
of
Sept
2015
1st
of
Dec
2016
6. Crowd
funding
Campaign
Reward
Structure
Backer
sums
Product
Perk
1
Perk
2
Perk
3-‐General
Reward
Possible
ProjecSons
$10
Thank
you
T-‐
shirt!
Keexs
branded
T-‐shirt
with
strong
markeSng
message
and
maybe
name
of
buyer
included.
• Keexs
Hall
of
Fame
• Keexs
Community
• Become
Agent/seller
100k
backs
x
$10
=
$1m
$20
Flip-‐Flops
Limited
EdiSons
SAME
50,000
backs
x
$20
=$1m
$50
Sandals,sneakers
&
Espadrilles
Customer
can
choose
just
one
out
of
the
range
of
products
SAME
20,000
backs
x
$50
=$1m
$75
Sneakers
SAME
$100
Sneakers
(
leather
material)
Guest
invite
to
product
launch
SAME
10,000
backs
x
$100=
$1m
$150
Sneakers
X
2
SAME
SAME
$250
Sneakers
x
3
+
Flip
Flops
x2
SAME
SAME
$500
2
x
All
products
SAME
SAME
2,000
backs
x
$500
=
$1m
$1,000
LifeSme
subscriber
Can
choose
1
of
each
style
at
launch.
Can
choose
2
shoes
from
all
new
collecSons
for
life
SAME
SAME
$5,000
Design
your
own
shoes
Create
shoe
brand
as
Keexs
subsidiary,
launch
at
party,
work
with
us
to
create
design
SAME
SAME
7. $3
million
Fund
raising
milestone
approach
Funding
Stages
Amount
Milestone
Accomplished
Timelines
1
$25,000
Launch
limited
ediSons
and
supply
promises
to
backers
5
products
(
T-‐shirts,
Flip-‐Flops,
Sandals,
Espadrilles&
Sneakers)
Achieved
over
12
months
2
$75,000
Unlock
almost
15
color
combinaSons
of
exisSng
collecSons
and
adding
more
products
including
mid
tops
and
high
tops
3
$150,000
Unlock
range
of
Sports
footwear
(
football,
running
,
walking
e.t.c)
4
$250,000
Setup
Keexs
Technical
and
InnovaSon
Center
in
partnership
with
SLEM
–
Footwear
Academy,
Footwear
profiling
services,
Footwear
R
&D
for
Nigerian
and
African
market,
3D
scanning,
3D
prinSng
Building
local
skills
prior
to
seung
up
of
factory.
5.
$350,000
Unlock
custom
footwear
products
including
orthoScs
,
insoles
and
special
needs
footwear
6
$500,000
Setup
factory
in
Nigerian
and
commence
producSons
,
Sales
and
10%
social
contribuSon
7
$1,000,000
ProducSon
of
the
first
smart
shoe
in
Africa
(
for
the
blind,
sports
enthusiast
and
health
conscious
people
)
8
$3,000,000
Commercial
exportaSon
of
all
Keexs
product
to
Africa
and
the
rest
of
the
world
2017
8. Social
Projects
&
PotenSal
Strategic
partnerships
No
Challenges
Poten)al
strategic
Partners
Possibly
Sustainable
Ini)a)ves
1
CorrupSon
Whistle
blowing,
Documentaries
&
PosiSve
global
corrupSon
raSng
iniSaSves
2
Crime
and
Terrorism
TBA
maybe
UNDP
TBA
–
Shoes
for
boko
haram
vicSms
3
Unemployment
&
Poverty
AlleviaSon
Leap
Africa,
Fate,
Kiva,
Keexs
Acad.
Entrepreneurial,
Social
enterprise
trainings,
Micro
lending,
Keexs
Academy
&
Jobs
4
EducaSon
TBA.
Keex
Footwear
Academy
with
SLEM
Develop
affordable
online
educaSonal
systems
in
line
with
global
standards
5
Environment
&
Health
TBA
TBA
6
Infrastructure
Off
grid
sustainable
power
and
water
soluSons
with
employment
opportuniSes
7
Women
and
Children
TBA
TBA
8
Lack
of
PatrioSsm
TBA
TBA
9
DecepSve
Fraud
TBA
TBA
We
intend
to
focus
on
lean
administraSve
overheads
and
projects
that
are
sustainable
and
can
refund
themselves
awer
iniSal
investments.
We
may
also
start
with
just
one
or
two
projects
and
scale
up
over
Sme
9. Keexs
Business
Launch
Team
Jide
Ipaye
(Nigerian)
Founder
&
CEO
A
visionary
and
a
salesman
with
a
heart.
What
an
awesome
combinaSon!
Bukky
Adewolu
(Nigerian)
Financial
Controller
No
penny
unaccounted
for
under
her
watch.
Shrewd
and
analyScal.
Behold
our
bean
counter!
Erik-‐John
Koevoets
(Dutch)
Visuals
Director
He
evokes
emoSons
and
acSon
with
visuals
and
he
has
been
doing
this
for
30
years.
Can
you
believe
that!
Uzo
Okoye
(Nigerian)
Brand
&
Comms
Director
He’s
got
vast
experience
across
the
markeSng
communicaSons
disciplines.Absolute
genius!
Eva
Klabalova
(Czech)
Designs
Director
She
eats
footwear
design
and
ethical
footwear
producSon
for
breakfast,
lunch
&
dinner!
TBA
(Nigerian)
Social
Change
Director
A
great
personality
with
business
acumen
and
also
a
humanitari
an..
how
touching!
Moyo
Olowo
(Bri)sh)
Interna)onal
Markets
Director
A
sneaker
head
and
a
restless
soul;
He
is
our
uncle
travelling
Maj!
10. Kabaccha
Shoes
on
Kickstarter
• Funding
period:
Feb
2nd
-‐
Mar
14
2015
(40
days)
• 1,571
backers
pledged
$417,856
to
the
project
Colorful,
comfortable
&
affordable
leather
shoes
hand-‐crawed
in
Italy
by
arSsan
shoemakers.
They
are
Just
Colorful
shoes
with
no
Impact..
We
will
make
Keexs
fun
and
colorful
…but
we
can
do
a
lot
more!
We
can
raise
the
$3million
dollars
and
create
a
posi)ve
impact
in
Nigeria,
Africa
and
the
Rest
of
the
world
11. Founder’s
Proposed
Recipe
for
Success
• I
have
been
blessed
with
a
diverse
background;
a
Bsc
graduate
in
Microbiology
from
the
University
of
Lagos
and
garnered
over
14
years
experience
in
InformaSon
Technology,
ConsulSng,
Strategy
(previous
work
experience
in
mulSnaSonals
Guinness
and
Total)
as
well
as
founding
3
startups:
– Torque
Technologies
– Business
Minds
– And
3CNET
– Google
me
up
“
Babajide
Ipaye”
• Ajended
Sneaker
design
course
at
SLEM
insStute
in
Waalwijk,Holland.
The
only
insStute
in
the
world
for
Footwear
innovaSon
that
has
pioneered
3D
footwear
prinSng
as
well
as
included
sensors
in
Shoes
that
can
talk
to
you
and
your
phone
• Shot
a
3-‐minute
video
pitch
whilst
in
Amsterdam,
being
edited
&
ready
in
1
week.
• Business
incorporaSon
internaSonal
&
Nigeria
with
World-‐class
business
launch
team.
• Designed
footwear
collecSon
and
securing
outsourced
manufacturing
engagement
• Enrolled
for
9
month
masters
in
footwear
innovaSon
program
at
SLEM
starSng
in
November
2015
to
learn:
Footwear
Manufacturing
technologies,
Footwear
Design,
Footwear
forecasSng
and
Footwear
Business
modeling
• Engaged
the
Services
of
the
Best
crowdfunding
consultant
based
internaSonally
and
has
led
several
previously
successful
projects.
• We
will
also
be
partnering
with
NGOs,
Media,
Private
sector,
Government
and
as
many
people
as
possible
that
believe
and
are
willing
to
support
this
iniSaSve.
12. Roadshow
to
10
University
Campuses
in
Nigeria!
I
will
embark
on
a
road
show
to
10
University
campuses
to
speak
with
at
least
1,000
students
in
each
university
and
get
their
support
for
this
project
by
telling
their
friends
to
join
the
social
media
groups
as
well
as
making
pledges
towards
the
project.
Jide
shares
vision
at
SLEM
Footwear
innova)on
ins)tute
in
Waalwijk,
Holland
10th
Aug,
2015
(
L-‐R)
Jide
Ipaye-‐project
visionary,
Nicoline
Van
Enter-‐
Professor
at
SLEM
and
course
mates
13. • First
of
this
kind
of
project
in
Africa!
Global
exposure
on
this
project
as
we
will
reinforce
with
all
forms
of
Media
(Radio,
TV,
Print
&
online)
and
speaking
events
(online
and
offline).
• Periodic
free
offers/samples
on
new
collecSons
as
well
as
contribuSons
to
Product
Dev.
• RecogniSon
in
the
Keexs
Hall
of
fame
as
a
backer
of
this
project
• Exclusive
Keexs
Community
membership
with
opportunity
to
play
at
least
1
of
3
roles:
– Ambassadors:
Partner
with
us
to
drive
a
social
cause
you
believe
in
– Agents:
Exclusive
reseller
of
our
products
and
make
great
margins
– Designers:
Partner
with
us
to
design
new
footwear
and
innovaSve
soluSons.
• Share
with
us
your
current
skills
and
we
compare
to
our
project
needs..volunteer
work
is
preferable.
• There
may
be
job
opportuni)es
awer
successful
project
launch
14. • Join
facebook
Page
and
invite
other
friends.
We
need
2
million
fans
within
60
days
i.e
1st
sept
to
30th
October
• Back
the
crowdfunding
project
with
at
least
$50
.
We
launch
30days
crowdfunding
campaign
from
5th
of
November
to
5th
of
December
on
www.kickstarter.com
.
• Engage
Social
media
and
fans
to
to
pledge
$30
at
least!
By
paying
a
minimum
average
of
$30
to
pre-‐order
products
or
get
rewards.
i.e
if
5%
of
the
total
fan
base
contribute
$30
each
we
can
raise
$3,000,000
(
i.e
2million
x
5%
=
100,000
x
$30)
• Similar
project
called
Kabaccha
shoes
on
kickstater
achieved
about
$400,000
this
year
(please
Google
“kabaccha
shoes
kickstarter”)
• Upon
achieving
our
$3m
goal
we
will
enter
the
Guinness
book
of
records
as
the
highest
funded
shoe
project
as
well
as
first
African
made
smart
shoe.
15.
“Con$nuous
effort
-‐not
strength
or
intelligence
-‐is
the
key
to
unlocking
our
poten$al”-‐
Winston
Churchill
Join
“Project
Keex”
page
on
Facebook
:
hnps://www.facebook.com/pages/Project-‐Keexs/997513430311681
