15. Know what motivates gatekeepers:
@adriasaracinoAdria Saracino
THE ISSUES…FIXED
MONEY AUTHENTICITY VISIBILITY
Further reading: How to Master Working with Bloggers
18. 1. Don’t compromise for data
2. Have “checks and balances”
3. Consider testing
o Feedback Army or UserTesting.com
o Ask the gatekeepers
@adriasaracinoAdria Saracino
THE ISSUES…FIXED
45. @adriasaracinoAdria Saracino
THE ISSUES…FIXED
1. Invite others into your process
2. Scratch their back
3. Provide ninja education
4. Let results do the talking
Further reading: How to Get Your Boss to Care about Content Marketing