2. is an Internationally-recognized Professional Degree, designed to Develop
the Skills required for Careers in Business and Management.
The Value of MBA, however, is Not Limited strictly to the Business World.
An MBA can also be Useful for those pursuing a Managerial Career in the
Public Sector, Government, Private Industry, and other Areas....
3. MBA is currently the Most Popular Professional Degree Program in the World.
First Introduced, at Universities in the United States, around, late 19TH
Century / turn of the 20TH century, MBA Programs have Evolved to keep
up with the Demands of Time.
4.
5. focuses on Application of Marketing Techniques.
It is a Business Discipline that helps Manage a Firm’s Marketing Resources
and Activities. Marketing Managers are accountable for Influencing the
Level, Timing, and Composition of Customer Demand.
The Psychological Factors focus upon – Discovering the Needs and Wants of
the Consumer and the Changing Patterns of Buying Behaviour, Habit etc.
The Physical Factors focus upon – Fulfilling those Needs and Demands,
through, better Product Design, channel of Distribution and Other Functions.
6.
7. The Application of Information Technology to Support the major Functions of
any Organisation is – .
Managing Resources such as Labour, Capital & Raw Materials
was/is Always an Important Function.
But the Need to Manage Information Resource is now Equally Important.
Understanding Organisational Structures, Objectives, Operations and the
Financial Implications is part of ISM. These factors help in Communication with
Users effectively and Design Systems to Support their Needs.
8. supports the process of Collection,
Manipulation, Storage, Distribution and Utilization of an Organization’s
Information Resources.
Information Systems, Technology, and Business Management come together in
this Specialization for Two Purposes – (1) the use of Information Systems to
Solve Business Problems, and (2) the Management of Technology, which
includes new Product Development and Enterprise Management.
Professionals of ISM possess a solid Mix of Business and Technical Knowledge,
that Address the Needs of an Organization.
