Businesses can communicate updates, sales, and new items with existing and prospective customers via email marketing, a direct marketing method. It is essential to the overall inbound strategy of the majority of firms due to its high ROI. Instead of focusing on mass mailings that are "one size fits all," modern email marketing instead emphasises consent, segmentation, and personalization.

1. EMAIL
MARKETING

3. TYPES
OF
CAMPAIGNS

4. THERE ARE BASICALLY TWO
TYPES OF CAMPAIGNS:

5. TYPES OF EMAIL
MARKETING

6. 1. Promotional Emails - Promotional marketing campaigns are used to advertise limited-time deals, fresh
merchandise, gated content like webinars and e-books, and your overall brand. Promotional emails clearly
state the CTA, or call to action. The CTA stands for the particular action you want the reader to perform,
such as visiting a certain page on your website or making a purchase using a coupon.
2. Informational Emails - Informational emails consist of newsletters and announcements. A newsletter
conveys news about your company, as the name suggests. such as announcing recent accomplishments,
introducing fresh features, or highlighting informative material like case studies. sent on a regular basis,
such as weekly, biweekly, or monthly. Newsletters make it easier to stay in touch with your email
subscribers on a regular basis.
3. Re-engagement Emails - Re-engagement emails are a crucial subcategory of marketing emails. Re-
engagement emails do exactly what their name implies: they assist in re-engaging customers or subscribers
who haven't been active in a while.

7. WHY EMAIL
MARKETING?

9. 1. Promotional Emails - Promotional marketing campaigns are used to advertise limited-time deals, fresh
merchandise, gated content like webinars and e-books, and your overall brand. Promotional emails clearly
state the CTA, or call to action. The CTA stands for the particular action you want the reader to perform,
such as visiting a certain page on your website or making a purchase using a coupon.
2. Informational Emails - Informational emails consist of newsletters and announcements. A newsletter
conveys news about your company, as the name suggests. such as announcing recent accomplishments,
introducing fresh features, or highlighting informative material like case studies. sent on a regular basis,
such as weekly, biweekly, or monthly. Newsletters make it easier to stay in touch with your email
subscribers on a regular basis.
3. Re-engagement Emails - Re-engagement emails are a crucial subcategory of marketing emails. Re-
engagement emails do exactly what their name implies: they assist in re-engaging customers or subscribers
who haven't been active in a while.

11. 1.HIGH CONVERSION RATE.
2.INCREASED BRAND AWARENESS.
3.INCREASED CUSTOMER LOYALTY.