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E chunaav india realizing the power of digital
1. eChunaav: India realizing the power of digital
The #eChunaav or the #virtualelections doing its rounds in the social media is a perfect evidence of
India experiencing the power of digital media. Although the world has seen scores of this in this realm,
India’s late to join the bandwagon – very much alike the quintessentially cautious Indian!
The campaign is designed in a way where you can go cast a vote online for your party in your
state. You can cast your vote on the website or IVR or WAP.
In a day, this is the kind of response this new campaign has accumulated! Apart from the fact that the
eChunaav campaign engages internet users, think of the brand equity boost generated for “India
Today” by this.
source:social mention
We believe virality is not a virtue that can be created, but it is in the design of the content that which
has all the elements to go viral. There lies the creativity of a digital marketer. “India Today” has
designed the #eChunaav / #virtualelections campaign brilliantly, and we at Digiteyes, sense the viral
potential of this campaign. Kudos to their team!
In a country where digital marketing to people means “managing facebook pages”, we hope initiatives
like these that put digital medium to a good use, will at least expose people to the immense
opportunities in this space. We hope people become confident enough to explore the fathoms of
internet/digital media.
@DigiteyesMarketing