Key success factors for healthy product management leading to healthy business development

1. BE
ON
TOP
OF
YOUR
PRODUCT
MANAGEMENT
:
KEY
FACTORS
Didem
Michenet
1

2. IN DEVELOPING NEW
PRODUCTS,
60% FAIL TO MAKE IT TO
MARKET!

3. 3
Long product development cycles
Disconnected product with the market
Too expensive for clients

4. • Customers and
4
demand
• Pricing • Market size
• BizDev Channels
• Technical product
creation
• Budget and timeline

5. 5
Differentiate or Die
Client Segments
& Packaging
Pricing & Profitability

6. 6
Concept Testing
(MVP,Prototype)
Product
Development
Beta Testing
Product
Launch
(1st
shipment)
Ongoing
Product
Cycle
Phases
Itera4ons,
digestable
steps
than
big
bang
approach
Good
read
:
Four
Steps
to
Epiphany
from
Steve
Blank,
serial
entrepreneur,
father
of
Customer
Development
methodology

7. Project Management
7
Skill qualifications
Smart filtering
Budget Monitoring
Fixed budget, milestone payment
Timeline, milestones
Reverse Planning

8. Beta Checklist
! Qualify right « Beta Testers », early adapters,
quality over quantity
! Use incentives to engage beta testers
! Strategize as marketing opportunity
! Stabilise the product (clean major bugs)
! Measure the feedback : Lessons learnt for
Launch (SWOT Matrix)
8

9. Launch Success Factors
Wrap your product to an attractive package for your client profiles
Know your competition and prepare
9
Prepare brief and to-the-point launch documents
Organize your support team

10. 10
Product Roadmap
Customer feedback
Product Manager
ONGOING
Go
Agile!
Release management

11. Toolbox
11
MVP :
Monkey Survey
Landing Pages-Adwords
KickStarter
Prototyping, wireframing:
Balsamiq
UxPin
InVision
Cacoo
Feedback, Bug Tracking :
UserVoice
OpinionLab
JIRA
Bugzilla
Prj Mng :
Insightly
Teambox
Apollo
GoogleDrive
Dropbox
Idea Testing :
Pickfu
ConceptFeedback
Hypeanidea
Support:
ZenDesk
Freelancer
oDesk