Digital Business

1. Definition and Scope of Digital
Business
4BU017: Digital Business

2. Introduction
• Since the early 1990’s established businesses have been
constantly challenged by the need to apply new electronic
communications technologies to transform there
organisations
• In the 2020’s Digital Business has come of age.

3. 1: The difference between digital business
and e-commerce
• e-commerce defined
• Digital business defined
• Different types of sell side e-commerce
• Digital Marketing
• Options for companies to reach their audience online
• Web 2.0 and Web 3.0
• Business or consumer models of e-commerce transactions

4. e-commerce defined
• The scope of e-commerce is narrower than digital business
• e-commerce is more than retail purchases from Amazon
• All electronically mediated transactions between an
organisation and a third party this includes non financial
transactions and customer support
• Not only the buying and selling of products but pre-sale
and post-sale activities across the supply chain

5. Digital business defined
• Digital business is broader in its scope than e-commerce
• It is the transformation of key business processes through
the use of internet technologies
• The key digital business processes are R&D, marketing,
manufacturing, inbound and outbound logistics,
• The buy side e-commerce transactions with suppliers, sell
side e-commerce transactions with customers

6. Digital Marketing
• E-marketing is closely related to e-commerce
• Digital marketing involves applying technologies which
form online channels to market
• These technologies include web, email, mobile, wireless
• Recent innovations include podcasts and social networks

7. Web 2.0
• Since 2004 Web 2.0 technology has increased in
prominence.
• The key characteristics of Web 2.0 are as follows….
• Interactive Applications, e.g. Google Maps
• Support for participation
• Encourages the creation of user generated content, blogs
• Enables content to be rated
• Allows Ad-funding of neutral websites
• Uses content rich media

8. Web 3.0
• Semantic Web - A web of data that can be processed by
machines
• Artificial Intelligence - Websites can filter data and present
the best data possible
• 3D Graphics
• Ubiquitous - The idea of the internet being everywhere

9. Business or consumer models of e-commerce
transactions
• Consumer to Consumer C2C
• Consumer to Business C2B
• Consumer to Government C2G
• Business to Consumer B2C
• Business to Business B2B
• Business to Government B2G
• Government to Consumer G2C
• Government to Business G2B
• Government to Government G2G

10. Summary
• e-commerce defined
• Digital business defined
• Digital Marketing
• Web 2.0 and Web 3.0
• Business or consumer models of e-commerce transactions