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Eureka tourism 2nd brokerage event

Eureka Tourism strategy.
Evento: 2º Brokerage Event Eureka Tourism
Fecha: 19 y 20 de Octubre de 2010
Lugar: Madrid

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Eureka tourism 2nd brokerage event

  1. 1. Keynote Pedro Antón Alonso, Chairman 1
  2. 2. INDEX EUREKATourism New approach  New strategy 2
  3. 3. 3
  4. 4. EUREKATourism1st internationalinitiative for R&D 4
  5. 5. What do we do? Build a network in which companies, associations, institutes of research and investigation as well as public bodies (local, regional, national…) can work jointly in order to promote R&D in the tourism sector. 5
  6. 6. 6
  7. 7. From 5 to 3… 2006: 2010: 5 areas 3 targets Area 1. Technologies for contents, creativity and personal development Target 1. Human mobility & Technology Area 2. Technologies: Support to public/private tourist companies and organizations Target 2. Sustainability in Area 3. Technologies. Contact with social Challenges Tourism thanks to Technology Area 4. Technologies: Trust and security Area 5. Future and emerging technologies Target 3. Defining the Hotel of the 21st Century 7
  8. 8. EUREKATourism… Revisited… Why?  Reality proved us wrong: the market need and demand made us change our strategy  3 targets defined by Market and Users 8
  9. 9. 9
  10. 10. European Consulting Committee  Information points in 11 European Countries 10
  11. 11. New image, new websiteBlog• Updated constantly• Support for companies andorganisations• EUREKATourism News• Calendar of Events of the SectorEtc. 11
  12. 12. WebTwitter LinkedIn 12
  13. 13. European Communication 13
  14. 14. StatisticsSince the launch of the new webpage, we’ve received abetter response from the visitors: Nearly 13 visits per day from 49 countries 1086 pages visited 2,12 pages / visit Average Time On Site: 3 minutes Etc. 14
  15. 15. And now… EUREKATourism is…  Around 600 experts registered in our website  From Austria, the Former Yugoslav Republic of Macedonia, Belorussia, Belgium, Bosnia and Herzegovina, Cyprus, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Poland, Portugal, Russian Federation, Spain, Switzerland, Ukraine, United Kingdom… 15
  16. 16. More More dynamism More presence Move towards NoveltyA wider contact network More larger network conference contact network More visits More visibility s A wide A stronger European Consulting Committee More efficient strategy More involvement Better More countries involved approach More tourism more projects More technology Better approach More actions More innovation more activity More European 16
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  18. 18. Projects  Encouraging the generation of innovative technology project applied to the tourism sector  Through EUREKA framework  Through Eurostars …“Every EUREKA TOURISM project begins with an idea and ends with an innovative product or service” 18
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  20. 20. Iberoeka Turismo Objective: Allow Latinamerican companies to set up their project within the Iberoeka programme and through international cooperation Project generation: tourism, R&D and innovation Within the CYTED – Iberoeka framework 19 countries from Latin America, Portugal & Spain 20
  21. 21. Priorities? Cooperation & coordination between countries Project assessment Access to national and international funding schemes Promotion, diffusion, training 21
  22. 22. Thank you! 22