2. Ashton Gustafson presents:
⦿ Currently owns two real estate companies
⦿ Inspirational speaker and author of daily blog
⦿ Working on his first book, Let the Music Play: A Manifesto on
Making Music With Your Life, Family, and Business
⦿ Realtor Magazine “30 Under 30” class (2010)
⦿ Recognized by Star Power Systems as the youngest ever Star
Power Star (2010)
Time Management: Systems, Tools, Discipline
25. Lead Generation
Consistent connection with your database
● Evernote
● IDX last log-ins
● MLS Drip CC’d
● Direct mail
● Social media
● Snail mail
● Phone
30. Lead Generation for Sellers
• Provide your sphere with consistent CMAs
• Consistently offer a home evaluation
• Send FYI notes about neighboring properties
after closing
• Simple text updates
• Earn your space as the market expert
42. When you show up and listen to
the market everyday, report back
to your sphere of influence, you
then begin to earn the space as
the market expert.
44. Not-To-Do List
● Don’t answer unknown numbers
● Don’t work more to fix overwhelm
● Don’t check and respond to email constantly
● Email is everyone else’s agenda
● Don’t switch tasks constantly
68. ● Dominate your market by owning ALL of the availability
● Target by CITY to maximize traffic
● Display ALL of your listings
● Block your competition with guaranteed 1st page placement
● Drive traffic to your personal WEBSITE
● Win NEW listings by showcasing your marketing strategy on
Homes.com!
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