Sanford Bingham, founder/CEO of FileOpen Systems Inc., presents the current digital publishing landscape to the annual meeting of the Standards Publishing Advisory Board (February 2016). Topics covered include: how content is being consumed globally, why DRM Is important for standards publishers, a 20 year overview of DRM, and how to protect intellectual property without sacrificing usability.

1. Protecting IP in a
Post-Desktop World
SPAB 2016 | Clearwater, FL
Sanford Bingham, Founder & CEO, FileOpen Systems

2. “When technologyreaches thatlevel of
invisibilityin ourlives,that's our
ultimate goal.Itvanishes into ourlives.
Itsays,'You don'thave to do thework;
I'll do thework.’“
-AstroTeller,GoogleX

3. Our Mission:
to enable the business of publishing through open
standards and user-friendly technology
Adobe
Security
Partner
(since 1996)
First DRM
plug-in to
Acrobat
Developer of
zero-install
OPN format
1000+
licensees,
millions of
end-users

4. Why DRM for Standards?
• Copy control (revenue + IP protection)
• Version control (ensure users have latest info)
• Compliance (ISO, regulatory)
• User data (who, when, where)

5. FileOpen + Standards Publishers

6. 20 Years of DRM
1995-2000 2001-2005
Format Wars
• Adobe pushes PDF to be de facto
digital document standard
• First FileOpen DRM product
• Adobe enters DRM market
• Proprietary formats/security
containers die off
“The Golden Years”
• Adobe Reader #1 PDF viewer
• Stable plug-in environment
• FileOpen encryption server
• Two flavors: Windows/Mac OS
• Web displaces CD-ROM delivery
2006-2010 2011-2015
Battle for the Enterprise
• Cloud-based document storage
• 3rd-party PDF viewers proliferate
• DRM a “feature” of corporate file
sharing; focus on security
• Publishing market beyond eBooks
largely ignored
Race to Be Everywhere
• Explosion of tablets and mobile
• Lower tolerance for plug-ins
• PDF format begins to fracture
• Amazon and Apple control most
content distribution
• Emergence of HTML5

7. The Publishing Landscape Today

13. Creators Need to be Enhanced
22%
16%
9%
8%
2%2%1%1%1%1%1%
36%
PDF Creators
Adobe Microsoft GPL Ghostscript iText variants
Mac OS X Ricoh Xerox Nitro PDF
Amyuni Konica Minolta Corel Others

14. Top PDF Viewers / Creators
 Nuance PDF Converter Pro
 Nitro PDF Pro
 Bluebeam PDF Revu
 Global Graphics gDoc
Fusion
 DocsCorp pdfDocs
Desktop
 Foxit Phantom PDF
 Tracker PDF-XChange
 ABBYY PDF Transformer
 FinePrint pdfFactory
 GreenPrint Enterprise
 PDF Complete
 Acro Software CutePDF
 CADzation AcroPlot Pro
 PrimoPDF
 Ctdeveloping
PDFtypewriter
 Solid PDF Tools
 PDF995
 VeryPDF
 Bullzip PDF Printer
 Softland doPDF
 BCL easyPDF
 PDF Creator
 Win2PDF
 Sonic PDF Creator
 Sowedoo Easy PDF
 Peernet PDF Creator Plus
 Inzone Click to Convert
 Visage Free Easy PDF
 EXP PDF Redirect
 Docudesk DeskPDF
 Cosmi Perfect PDF Creator
 Smart PDF Converter Pro
 DocSmartz PDF Converter
 123PDF Converter
 Able2Extract
 PDFill
 Ghostscript
 Apple Preview
 SmileOnMyMac
PDFpenPro
 SkyPDF Pro
 Ikinari PDF Edit!
 Just PDF
 Zeon DocuCom Gold
 Soda PDF

15. The Security/Usability Spectrum
Maximum Usability/
Minimal Security
Maximum Security/
Minimal Usability
{happy medium}

16. Different Use Cases, Multiple Options

17. Offline Desktop
w/PDF viewer
Detect > Encrypt > Deliver
Offline Mobile w/
FileOpen App
Online desktop
(M/W), no Flash
Online desktop
with Flash or
Mobile w/
FileOpen App
Online Mobile w/
no FileOpen app
DocServer

18. What would a standard for DRM look like?
sbingham@fileopen.com
@fileopen