Global branding refers to the management of a brand in different regions of the world, intending to increase its strength and recognition in the markets in which it operates. This strategy may also be called global branding or international branding.

1. UNIVERSITY OF JAMMU
NAME : DHEERAJ SINGH ANDOTRA
ROLL NO. : 0002MBIB21
SUB. TITTLE : INTERNATIONAL MARKETING MANAGMENT
SUB. CODE : PSIBTC212
SUBMITTED TO : Mrs. Shivani Rana

2. GLOBAL BRANDING
• Global branding refers to the
management of a brand in different
regions of the world, intending to
increase its strength and recognition
in the markets in which it operates.
This strategy may also be
called global
branding or international
branding.
• Global branding involves
planning how the brand wants to
be perceived worldwide and how
it will position itself in each market

3. • The process of global branding involves planning and developing a
global branding strategy, positioning and advertising that ultimately
turns a local brand into a global one.

4. REASONS TO GO GLOBAL
• You have successfully completed locally.
• You have overgrown the local market.
• You have rolled out the new product for new region.
• You have a product that will fill gap in the global market.
• You have a competitive advantage over others.
• You want to increase you customer base.

5. • It creates a substantial competitive advantage
• Increase the brand’s reach
• Increase brand value
• It widens target market significantly
• Achieving better ROIs
• It increases customer awareness
• Overcoming local competitors

6. OBSTACLES TO BUILD A GLOBAL BRANDING
• Financial Risk
• It is a long process
• Legal Issues
• Localization
• New Competition
• Local Economy

7. TYPES OF GLOBAL BRANDING STRATEGIES
• SOLO/INDIVIDUAL BRANDING
• HALLMARK BRANDING
• FAMILY/UMBRELLA BRANDING
• EXTENSION BRANDING

10. GLOBAL ADVERTISING
• Global advertising positions a brand in the
same way all over the world, has the same
target market, and a consistent brand
name. Coca-Cola, McDonald's, and
Microsoft are examples of companies that
utilize global advertising.
• Major factors for advertising
globally include demographics, culture,
economy, and politics.

11. CHALLENGES IN GLOBAL ADVERTISING
1) Language 6) Education
2) Cultural Nuance 7) Political & Legal factors
3) Distance and Time
4) Source
5) Religion

12. THANKS