1. IMC Field Work On Promotional Strategy OfIMC Field Work On Promotional Strategy Of
Different BrandsDifferent Brands
2. Event Brief
• Date : 23rd
July 2013
• Venue : Orion Mall, Yashwantpur, Bangalore
• Team: 6 IBS Students
• Activity: IMC Field Work On Promotional Strategy Of Different Brands
• College: IBS Business School, Bangalore
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4. The brand which we
focused upon is
“Jack & Jones”
9. Current Sales at Jack & Jones – 70% OFF
End of Season Sale from Jack & Jones!!! Head to the
nearest Jack & Jones store to get Up to 70% OFF* before
anybody else.
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19. In mall we found worst promotion of
OSIM company
As Human 3D Massage Chair
20. Products:-
Massage chairs
Foot massagers
Handheld massagers
Eye massagers
Head massagers
Back massagers
Sleep well
Neck & shoulder Massager
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23. While on the way for Orion mall we saw a shop
named “Helmet House”.
There were many brands like Studds, Steelbird,
Omega, Taj, Vega, etc.
24. But the problem here was the brands like Omega
and Classic though of high price range, the quality
of the product was not worth it.
