#Choicebroking Pick of the Week: Britannia Industries Ltd: Over the last century and a quarter, Britannia...

1. Britannia Industries Ltd.
 Over the last century and a quarter, Britannia has been serving the Indian consumer with a range of fresh,
nutritious and flavour-rich products. Britannia Industries Limited (A WADIA Enterprise) based in Bangalore, India.
It sells its Britannia and Tiger brands of biscuit throughout India. Britannia has an estimated market share of
around 38%. The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and
dairy products.
 The company's factories have an annual capacity of 433,000 tonnes. The brand names of biscuits include
VitaMarieGold, Tiger, Nutrichoice Junior, Good day, 50 50, Treat, Pure Magic, Milk Bikis, Good Morning,
Bourbon, Thin Arrowroot, Nice, Little Hearts among others. Tiger, the mass market brand, realised $150.75
million in sales including exports to countries including the U.S. and Australia, or 20% of Britannia revenues in
2006.
 Dairy products contribute close to 10% to Britannia's revenue. Britannia trades and markets dairy products, and
its dairy portfolio grew to 47% in 2000-01 and by 30% in 2001-02. Britannia holds an equity stake in Dynamix
Dairy and outsources the bulk of its dairy products from its associate. Its main competitors are Nestlé India, the
National Dairy Development Board (NDDB), and Amul (GCMMF).
 Today, Britannia is a leading food company in India delivering products in over 5 categories through 3.5 million
retail outlets to more than half the Indian population. Britannia is one of India's 100 Most Trusted brands listed
in The Brand Trust Report.
 Technical Outlook
 After a strong up move stock has entered into intermediate correction mode, but at current juncture chart is
revealing some sign which indicates that stock is likely to resume its uptrend again.
 Firstly Stock has taken support at lower band of consolidation phase which was placed at 2500 level and
thereafter it moved above congested area.
 Furthermore, Stock has successfully sustained above its 30 week moving average and on daily chart stock price
is operating above its short to long term moving average which draws attention of both Traders & Investors.
 Strong upside move in price has been backed up by firm rise in volume, it indicates strength in the stock. Taking
glimpse from momentum oscillator RSI it is also sustaining above its average line and on daily chart it had ironed
out its earlier hurdle levels.
 Based on aforementioned properties of technical approach we can expect further movement in stock upto 3320
level in few trading sessions.
Company BRITANNIA
Recommendation Buy
Sector : FMCG
Buying Range : 2954 & Upto 2930
Price Potential : 3320
Stop Loss (Closing Basis): 2770
Mkt Cap (Rs. Cr.): 35,386
TTM EPS (Rs.) 58.84
TTM Sales (Rs. Cr.) 7,740
BVPS (Rs.) 150.43
Reserves (Rs. Cr.) 1,781
P/BV 19.61
PE 50.13
Bloomberg Code : BRIT:IN
Reuters Code : BRIT.BO
TW = Twelve Months
TTM= Trailing 12 months
SEBI Registered – Research Analyst Equities I Commodities I Currencies I Mutual Funds
Pick of the Week: Britannia Industries Ltd.
14th May, 2016
www.choiceindia.com *Please Refer Disclaimer on Website

2. Pick of the Week: Britannia Industries Ltd.
14th May, 2016
SEBI Certified – Research Analyst Equities I Commodities I Currencies I Mutual FundsSEBI Registered – Research Analyst Equities I Commodities I Currencies I Mutual Funds
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